How can I market myself for two different services?
How can I market myself as a virtual assistant, who is also a business analyst? I want a small group of clients that I can offer both my administrative and business analyst skills. How can I market both?
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Many potential clients will show a bias against websites that don't reveal their fees. Your site identifies what activities you do, but is not informative enough.
There are virtual assistants on www.Fiver.com who will give 1-3 hours of time for $5. You don't want to be one of them. Identifying your rates by revealing a package price or an hourly charge sets the stage for the type of clients you want to attract. Also, by promoting yourself as a "business analyst "you will get a client less price sensitive. To do this requires presenting proof that you have the skills required.
Finally, as a web designer who gets results I caution you about placing too much emphasis on what a website can do for you. There are other options with a better ROI.
- Pragmatic Web Designer
I have tried social media, chamber of commerce, and just through people I know. But I find that since I am from a small town they aren't hip to the terminology yet. There are so many business cases of people that would really benefit from my services but I don't think they know what they don't have. (if that makes any sense) I have worked virtually for about 7 years but have been formed as an official business for the last 2 years.
Dear Pamela, how are you?
You are Business Analyst, probably you are looking for a specific niche, right? Your kick-off is write a blog. Blogs are the most important tool to develop and run fast across de internet your counseils and instructions positioning you as an expert, so opening many doors.
I suggest you write an e-book too. Put it to sell on Amazon Store and promove special offer for who are interested to grab giving their contact informations to build a mailing list.
Have an account in aweber or mailchimp or yet another autoresponder to become automatic your actions. Promove webinars dedicated for you main public.
After you build your specialist identity, your clients will find you.
If you want to offer both services then you need to come up with two different websites for each service or come up with a term that fits both services such as business management services and then spell out the specific services you offer.
Seperate the campaigns completely, have multiple websites and separate email lists to send targeted ads for each service. You can do some crossover promotion to existing customers but the best way to get a foot in either door is only presenting that foot. (So to speak)
When marketing two different services/products ...Use two websites.
A (free) White Paper on Business Plan development can be downloaded at http://www.taligo.com/business-plans-wp/ You might look at the related blog post at http://www.taligo.com/business-plan/
Best of luck.
I think your question is 'how do I position myself in the minds of my target audience as both a business analyst and virtual assistant.' Certainly a challenge however, two approaches come to mind. 1st, create a unique market for the skills of virtual assistant and business analyst combined. If you create it, you will own it and can claim #1 in that market. The 2nd and easier approach is to market each services separately then, as you add clients, introduce the other service as an added value and add-on sale. Really, most business is generated by just 20% of a client base. So, having multiple services to sell is very productive and rewarding. Have fun!
Two widely different target audiences for: administrative skills, and business analyst skills.
I feel unfortunately you need to properly describe your "promotion." To "market" yourself may or would require pricing, partners, distribution, planning, service or product, research (which you are doing by importantly asking the question), presentation, and more. You may want to download the Nine P's document at http://nineps.com to help you differentiate or from the library with the 9P's at http://www.londremarketing.com/documents/LondreMarketingConsulting-NinePs.pdf
Here to help.
The term "virtual assistant" has become a catch-all for anyone and everyone - so drop it and use something that expresses your high level of expertise.
I'd also update your website to promote a more executive image. Just my opinion.