How can I market myself for two different services?
How can I market myself as a virtual assistant, who is also a business analyst? I want a small group of clients that I can offer both my administrative and business analyst skills. How can I market both?
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Mar 4, 2015
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Jan 14, 2015
Many potential clients will show a bias against websites that don't reveal their fees. Your site identifies what activities you do, but is not informative enough.
There are virtual assistants on www.Fiver.com who will give 1-3 hours of time for $5. You don't want to be one of them. Identifying your rates by revealing a package price or an hourly charge sets the stage for the type of clients you want to attract. Also, by promoting yourself as a "business analyst "you will get a client less price sensitive. To do this requires presenting proof that you have the skills required.
Finally, as a web designer who gets results I caution you about placing too much emphasis on what a website can do for you. There are other options with a better ROI.
- Pragmatic Web Designer
Jan 17, 2015
One of my suppliers has a $7 offer for PLR related to the Virtual Assistant Business, The site says there is only one copy left. I recommend it.
www.easyplr.com/1656/marketing-virtual-assistant-business-plr-articles/
- PWD
Jan 17, 2015
These also could be of interest:
http://plrcontentshop.com/marketing-your-virtual-assistant-business-10-plr-articles/
http://www.vanetworking.com/varesources/what-is-plr-and-how-can-it-help-my-virtual-assistant-business/
http://bestqualityplr.com/blog/business-development/virtually-free-hiring-a-virtual-assistant/
Jan 13, 2015
I have tried social media, chamber of commerce, and just through people I know. But I find that since I am from a small town they aren't hip to the terminology yet. There are so many business cases of people that would really benefit from my services but I don't think they know what they don't have. (if that makes any sense) I have worked virtually for about 7 years but have been formed as an official business for the last 2 years.
Jan 24, 2015
Hey Pamela,
Great Question! My experience = Small towns - small business - small minds. I found more business owners know everything and don't need assistance (of course, we know differently). There's a plethora of potential clients online for you.
You are a valuable asset! So you should market yourself as a full package operation.
You provide this solution for this problem and this solution for this problem. Your messages and posts online, should be directed towards each specific service your provide.
Example: On Linkedin, join groups that focus on each aspect of your expertise, and add value to the groups.
Offer a full package of your services. You could also do webinars, Google Hangouts and online classes, for your followers and chamber members...
Hope this helps.
Jan 13, 2015
Dear Pamela, how are you?
You are Business Analyst, probably you are looking for a specific niche, right? Your kick-off is write a blog. Blogs are the most important tool to develop and run fast across de internet your counseils and instructions positioning you as an expert, so opening many doors.
I suggest you write an e-book too. Put it to sell on Amazon Store and promove special offer for who are interested to grab giving their contact informations to build a mailing list.
Have an account in aweber or mailchimp or yet another autoresponder to become automatic your actions. Promove webinars dedicated for you main public.
After you build your specialist identity, your clients will find you.
Good luck!
Jan 12, 2015
If you want to offer both services then you need to come up with two different websites for each service or come up with a term that fits both services such as business management services and then spell out the specific services you offer.
Jan 10, 2015
Seperate the campaigns completely, have multiple websites and separate email lists to send targeted ads for each service. You can do some crossover promotion to existing customers but the best way to get a foot in either door is only presenting that foot. (So to speak)
Jan 9, 2015
Hi Pamela,
When marketing two different services/products ...Use two websites.
A (free) White Paper on Business Plan development can be downloaded at http://www.taligo.com/business-plans-wp/ You might look at the related blog post at http://www.taligo.com/business-plan/
Best of luck.
John
Jan 9, 2015
I think your question is 'how do I position myself in the minds of my target audience as both a business analyst and virtual assistant.' Certainly a challenge however, two approaches come to mind. 1st, create a unique market for the skills of virtual assistant and business analyst combined. If you create it, you will own it and can claim #1 in that market. The 2nd and easier approach is to market each services separately then, as you add clients, introduce the other service as an added value and add-on sale. Really, most business is generated by just 20% of a client base. So, having multiple services to sell is very productive and rewarding. Have fun!
Jan 13, 2015
Very valuable. I think there is a period of proving and building trust. One my skills have been deemed valuable, there will be an organic approach to adding in other services.
Jan 9, 2015
Two widely different target audiences for: administrative skills, and business analyst skills.
I feel unfortunately you need to properly describe your "promotion." To "market" yourself may or would require pricing, partners, distribution, planning, service or product, research (which you are doing by importantly asking the question), presentation, and more. You may want to download the Nine P's document at http://nineps.com to help you differentiate or from the library with the 9P's at http://www.londremarketing.com/documents/LondreMarketingConsulting-NinePs.pdf
Here to help.
Jan 9, 2015
The term "virtual assistant" has become a catch-all for anyone and everyone - so drop it and use something that expresses your high level of expertise.
I'd also update your website to promote a more executive image. Just my opinion.
Jan 9, 2015
I agree with Dana. You need to pick a niche and define what it is you want to do for that niche. You cannot do everything for everyone.
I also concur with Dana's comments on your website. Too much competition in your area, so you need a very professional look and feel.
You might also want to reconsider your business name. POW stands for "Prisoner of War" which could be a problem for some.
Jan 10, 2015
Also, if you are going to promote your administrative skills, you should really be sure that your website and public profiles do not have obvious errors like spelling, grammar and format.
Great feedback. I actually took this under consideration and have made updates.