How to optimize breadcrumbs on SERPs?
A blog post on my site is displayed like
ecofinsolution.com.au>blog
on search result pages.
I want google to show my blog post breadcrumb with the page title. For example
ecofinsolution.com.au>blog>led-lighting-upgrade.
How can I direct google to show the full breadcrumb trail?
https://www.ecofinsolution.com.au/blog/free-led-lights-replacement/
this is the blog post I want to optimize.
Thanks.
Expert Answers
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Jan 15, 2021
Hi,
Best ways to optimize bredcrumbs is use Yoast SEO, one of the best SEO tool for wordpress (If you are using wordpress).
If your site is static then you can follow the Google developer guidelines here you can check it: https://developers.google.com/search/docs/data-types/breadcrumb
I hope this help to you.
Jan 15, 2021
Breadcrumbs in the SERPs also help users understand where that page is on your site, so it's a double win for SEO. According to Google, they use breadcrumbs to categorize and contextualize content. Back in 2018, Google added breadcrumbs to the results pages, making them even more important than ever. Not only breadcrumbs you should also check if your website is fully optimised or not. Here is an article that will help you to optimise your website.
Jan 13, 2021
Yes, the breadcrumb is very important in SEO. Here I would like to say add a section as per the following.
abc.com>blog>targeted-keyword
Do not add a long breadcrumb or default like the title same as blog.
but for https://www.ecofinsolution.com.au/blog/free-led-lights-replacement/ this post Google is showing SERP snippet like
www.ecofinsolution.com.au › blog