How can we optimize Facebook and other social media marketing to target U.S. users?
I'm looking for ways to reach the U.S. audience with Facebook ads and social media marketing. We are a web design company based in Bangladesh. Our company website is https://techvila.com.
Few things you should take care to reach target audience by SMM or ads is:
1) Build your page/profile followers with only a targeted audience. It's completely normal if you are able to get only 5-10 followers a week or 15 days only if those are your targeted audience.
2) SMM activities should be done during those hours so that your status posts are visible on the feeds when your target audience is online.
3) Post status updates which are relevant to your targeted audience and not to you.
4) Engage with them on their posts, on their comments, etc. Build a relationship.
In case of ads/paid marketing, there is always an option of Location-based targeting, Industry-based targeting, Profession-based targeting, and many more. Facebook Ads does offer all this. So utilize those.
Let me know if you need any help in setting up campaigns or optimizing campaigns, etc.
The optimal posting time depends on your audience and the social media site you’re using. Luckily, tools like Sprout Social are able to make this process a lot easier by calculating the best time to post on your social media accounts for the highest engagement.
You can use location targeting on Facebook to target a specific location or set of specific locations down to the zip/postal codes. Here is more information on that: https://www.facebook.com/business/help/202297959811696.
Also, other SEM/SMM platforms utilize location targeting as well such as Twitter Ads: https://business.twitter.com/en/targeting/geo-and-language.html.
Hope this helps!