How do I optimize my website for SEO in 2019?
Which focus area is most important for SEO in 2019?
1 . Create high-quality content? Yes/but how? I'm not a writer. How do I check the quality?
2. The focus is on speed, mobile first? Important speed, it's very difficult to optimize for the new PageSpeed Insights - Google Developers.
3. How important are backlinks in 2019?
Great question as SEO continues to evolve.
1. YES. Quality over quantity always. If you're not a writer, consider finding a freelancer or someone within your company that enjoys writing. Start with your focus keywords, or frequently asked questions from your customers and simply answer them in your blog post. At Thrive, we strive for 1,000+ words on our own blog posts, but a minimum best practice is 600 words. Within that, don't forget about bullet points, sub-headings and visuals to break up the content. Google also loves reader-friendly (skimmable) content. You can use tools from this list to make sure your content is original: https://thriveagency.com/news/free-plagiarism-checker-for-web-content/
And, Grammarly.com offers a tool to give more insights like reading level.
2. Buckle up! Speed is very important and it will only get more important in 2019. We prioritize speed for user experience and mobile devices because if your website doesn't load in 3 seconds or less, you're probably losing a lot of website traffic — and customers! Unfortunately, you usually need to have a web developer help out with some of the optimizations as they can get pretty technical.
3. Backlinks and quality content are the most important things when it comes to SEO. If you want your website to rank above your competition, you need more backlinks and better content. There are a ton of other ranking factors, but backlinks are still important to include in your SEO strategy. You can use tools like Moz, ahrefs and SEMrush to perform a backlink analysis on your competitors for starters. Next, reach out to industry blogs and websites and ask if you can provide a blog post for them in exchange for a link. Don't forget about citations (business directories) like Google My Business or Yelp.
4. BONUS! Reviews. The quantity, average rating, and a steady flow of new reviews are all important to consider here. Ask for reviews, either manually or through a review management tool like Rize Reviews (https://rizereviews.com).
Hope this helps!
You are not the only one looking for the answer to these questions. Every year there is a lot of new things that SEO world adopt and many old things die.
Here is my answer to your question.
Ans 1. Follow the simple "Eagle eye concept for bloggers and SEO" to find data that will help you create highly engaging content. The easiest way to check the quality of the content is how engaging the content is.
Ans 2. Mobile first is the future. You can still rank higher with a mobile responsive site. Work on page speed to remove all render blocking scripts. Us tools link Pingdom and GTMetrix.
Ans 3. Backlinks are always relevant but in a natural way only. Do not fall for link exchange. Still, create link worthy content. Also, you can SEO strategies to build relationships that will help you boost organic traffic. As a link building expert, I know that link from sites with organic traffic will help you your site to gain authority.
1) You need to do keyword research first. Example, let's say your site was selling lavender oil. That keyword phrase is searched for around 16,000 times a month. Trying to rank for "lavender oil" is pretty much impossible as you're competing with large companies like Young Living, Whole Foods, etc. But, here's the thing, you don't want to rank for that anyway. People searching for "lavender oil" could be looking for anything from an image to general info after they ALREADY PURCHASED IT. You want to rank for phrases like, "Where can I purchase pure lavender oil?" Things like that. Not only is that person ready to buy, but the longer phrases aren't targeted quite as much by the likes of Whole Foods. Make sense? Use the Google Keyword Planner to research.
2) Speed is important sure, but point one is way more important. If you're on WordPress just use WP-Rocket (not my company). I use that caching plugin on a ton of sites.
3) Quality backlinks are ALWAYS good IMHO. But they have to be natural and not some link farm crap. If you're doing point 1 and combining that with quality content, you'll get the links eventually. I always say, don't put anything online that you wouldn't really want to read yourself. If it's boring, you already lost.
I just posted a 50-minute video going into a lot of this. It's free to watch on my blog: https://outergain.com/blog/ The video takes you step by step through keyword research, structuring content, etc.
1) You don't need to be a writer. Find resources in your city. Find friends who are good writers. I use Grammarly that helps me write and fix grammar.
2) Page speed is a complicated topic as it depends on hosting. I use WP Engine and Liquidweb and while they are best I don't get the best speed. You can use Wordpress plugin for page speed. WP Fastest Cache is a good plugin.
3) Quality links are important and they need to be organic. Few links are better than many.
In 2019, you must follow these techniques for Website SEO:
- Content Marketing
- Video Marketing
- Image & Infographic Marketing
These are the most important ways through which you can increase the traffic and ranking of your website. You must hire a professional writer who can analyze and write content for you. Also, you must add value to all these activities to the target audience and increase engagement.
Create high-quality backlinks, find backlinks (use paid tools like Ahrefs and Moz), first look at what you provide through your business, find your competitors, then find their backlinks.
Speed mobile and desktop is compulsory average.
Simply follow the steps:
1: Make a List of Topics
2: Make a List of Long-Tail Keywords Based on These Topics
3: Build Pages for Each Topic
4: Set Up a Blog
5: Blog Every Week to Develop Page Authority
6: Create a Link-Building Plan
7: Stay Current on SEO News & Practices
8: Measure and Track Your SEO Success