First of all, you need to make sure your website is optimized for search engines if it isn't then you can do it with the help of SEO. I would suggest you to use Google keyword tool planner to find keywords for your niche market. That way your customers will be able to find your website on the web by using key phrases they type into a search line: ‘buy a car’, ‘rent a flat’, ‘best restaurants’. The higher your website is ranked in Search Engine Result Pages (SERP) on a certain user request, the better your optimization is. Then you can start with pay-per-click advertising using the tool called Google Adwords where you can set and manage your campaigns.
Try to promote in paid directories. You can find the best here: https://www.jasminedirectory.com/comparison-between-the-strongest-35-web-directories.html
You'll need to diversify your linkbuilding. That means doing blog commenting, guest blogging, directories, forum profiles etc...
But before you do any of that you have to make sure your web property is optimized for your search engine optimization efforts. It it isn't then you're pretty much wasting your time.
Hello Michael! The most important component to your website’s ranking is the quality and quantity of your website’s content. Google's bots (the web crawlers that Google employs to search, index and rank the world's websites) love to crawl useful, fresh, and valuable web content, which they rank accordingly. As a result, websites that regularly produce high quality digital content are ranked among the highest. To enhance your search ranking in the short term, I would suggest you create a blog (Tumblr or similar) to generate additional web content to boost your rankings. For the long term, I would recommend developing a more robust social media and digital marketing architecture, culminating with a website redesign and a fresh digital marketing campaign. My consultancy, The Sterling Organization, provides strategic website design and digital marketing services for small business leaders. Please personal message me for more information on how my company can help you enhance the performance of your website and drive profits. Thank you, Sterling.
I do not know the site but I had once built a notary website directory so I can just tell you how we did it.
First thing we did i buy a list of notaries and add them to our website. We then emailed and called each notary to verify their information on their "free" directory. Most everyone we contacted did so. After they logged in they had options to increase the search and expand their profile. There were only 5 options and each were only 99 cents so the majority added something. That gave us the money to optimize and advertise the site.
Remember "free" is free so there is no perceived value. You have to create the value yourself with other offers. This is how most site operate today, a free account or different levels to better it.
We sold our database (and thus website) six months after launch because we had so much more data over our competitors. One was large even to take it!
All the best.
Optimization would help your site. Start with doing a keyword analysis of what your target audience is searching for. This could be done by searching for what you think your product is on Google. Look around and see who's ranking high for what you want to rank high for. Start going to your competitors sites and jotting down the keywords you see that are relevant. For further analysis, try using a free keyword tool like Google's keyword planner (found in Google Analytics). While this isn't the end all be all, it does give you an idea of what your audience is searching for from month to month. You might also want to look into Wordtracker, or other paid keyword tools online. What I'd suggest is to make a keyword map. That is, map keywords to each page of your site. You might find there's an opportunity to add a page based on what people are searching for.
Content strategy is important to SEO. That is, giving your audience the information they want right now. Big question is figuring out what your customers want to know.
Once you've mapped keywords to your pages (let me know if you'd like to see a template for this, I have one I can share with you on google docs), you can begin to do some on-page optimization. I see from looking at your home page you could benefit from The Mad Hatter Is Definitely Rather Looney SEO mantra. Title, Meta description, Heading tags, Images, Diversity, Relevant, Links.
These are small, relatively quick steps you can take to optimize your pages. To get more traffic, you'll have to go deeper.
Seems like you could benefit from an SEO campaign to position yourself as an expert, if you're looking to drive traffic to your site that is. A case study is great bait to publish on your site and promote to get traffic back to your site. How about writing a blog and promoting your articles on LInkedIn groups relevant to your target market? I see you have written a grant writing process - another great "link bait" to promote. Start to contribute and share your expertise on blogs and forums. LinkedIn is a great way to connect and position yourself as an expert in your field.
Link building campaigns are another way to increase your site's PageRank, though these are not easy to do and take work to see through. I'm not talking about buying links to be clear - I don't recommend you pay for other sites to post links back to your site.
Google adwords might be worth trying to build awareness and create traffic - if you have a specific goal in mind. Just driving traffic to your site won't necessarily translate to sales. Perhaps you have a white paper on your site, or create a database by offering a newsletter with information related to Grant writing. Then you can market to this database of leads from time to time.
I'd also recommend going through a Brand process. Defining yourself and why you're different from your competition. After reading the description of your services on your homepage I'm left wondering why? Why should I contact you?
Feel free to contact me anytime to discuss further as I've just scratched the surface here.