How can I rank for a difficult keyword?
I would like to know how to rank on keywords that are considered difficult to rank by some SEO tools.
Is guest posting a good method to rank or is there another method other than link building and quality content to rank an article in Google or Bing?
We have been designing and optimizing websites since 2006, and in our experience, there are no shortcuts to SEO unless you use black-hat methods which we advise against, as you will be found out by Google (it is not a matter of if but when) and you will be sent to oblivion.
The way SEO tools mark keywords as “difficult” differs from one tool to another. Some purely look at the number of sites competing, some look at the number of average inquiry per month vs number of sites, and some examine how well optimized the competitors are. So you need to first understand the algorithm of your SEO tool before you can assess their advice.
Secondly, there is a world of difference in the results you achieve based on your own website. If your website is well-established and you are seen as “authority” by Google in a specific area, then it is much easier to push your way past other sites. If you are new and have no established reputation with Google, then you have a hard task ahead of you.
When optimizing any website, you need to remember one thing and one thing only. The only thing that really matters is RELEVANCE. If you want to compete your site has to be relevant to the search term. Everything else is padding and tinkering. If I got $1 for every client that approached us for SEO for term XYZ and didn't have a single page on the XYZ subject, I would never have to work again :-)
You can only rank if your content is relevant to a search term. Next is the depth and breadth of your content on a given subject, which ultimately feeds and contributes to your Authority on the subject. It is a numbers game. If you want to be an authority on New York, you better have plenty of pages on everything to do with New York. Once you are an authority for NY, then you can rank for any subject you want on NY from “Where to eat” or “Where to play ping-pong!” in New York, but you only get there by having depth and breadth of subjects in NY. You have to achieve credibility on the subject first, so the narrower your subject the easier it is to achieve Authority. So you need to focus on specific subject or subjects, then create breadth and depth, after which you can spread your wings.
This, of course, is a lot of work, and the more popular the keyword you are chasing, the more quality content you have to generate. Quality content delivers links, and links give you ranking Juice, and ranking Juice plus relevance give you page placement. Guest writers will help you generate more content but you still need to check how relevant their chosen subject is before you load their contributions to your website. We do not use Guest Bloggers but that is due to marketing policy decision rather than SEO decision.
SEO requires patience, investment (time, money or both), and above all a clear and concise strategy. Scattergun approach will not get you there.
Here are some links that might help (read them in this order):
I hope this helps.
ADARSH Madapurakkal, before going to start a high competitive keyword, just check your resources, that how many resources you have. Then prepare a proper data, and do not forget to analyze your competitors, must check out what they are doing to improve their ranking. Because you have to do more than your competitors. Then very first, just make a cool looking blog, that is good enough to give a dynamic and eye-catching UI. After that post some quality content, and now wait for auto indexing in Google. After indexing your site, post some more high-quality content. Because Google loves the quality. And then in off page, yeah guest posting is awesome. But also give a hard attention on web 2.0, article submission, and social sharing. Then after these, you have to start tier 2, for your guest post and web 2.0 links. Then keep this process continue.