How can I rank for a difficult keyword?
I would like to know how to rank on keywords that are considered difficult to rank by some SEO tools.
Is guest posting a good method to rank or is there another method other than link building and quality content to rank an article in Google or Bing?
I would like to know how to rank on keywords that are considered difficult to rank by some SEO tools.
It depends. If you build a NICHE SITE. you can rank easily. STEPS:
Sayou you want to rank for 10 KW's.
1) make a list of those KW's
2) Make a Page that offers unique content with STATS And data that you competitor do not have. Use 2 main keywords and lot of long tail semantic words here in Title and page content with 2 % density max. The page needs to be 2500 words.
3) Now do the same for other pages and interlink those pages.
4) Blog and link to these pages
5) Share these blogs via social
6) Write a Press Release and link to these pages with brand + long tail and some with native URL
7) Outreach and ask people to link to you as if you write a page that has unique data they will.
Don't do any black hat or grey hat. Go organic and stop chasing Google.
Enjoy!
Dear Adarsh,
We have been designing and optimizing websites since 2006, and in our experience, there are no shortcuts to SEO unless you use black-hat methods which we advise against, as you will be found out by Google (it is not a matter of if but when) and you will be sent to oblivion.
The way SEO tools mark keywords as “difficult” differs from one tool to another. Some purely look at the number of sites competing, some look at the number of average inquiry per month vs number of sites, and some examine how well optimized the competitors are. So you need to first understand the algorithm of your SEO tool before you can assess their advice.
Secondly, there is a world of difference in the results you achieve based on your own website. If your website is well-established and you are seen as “authority” by Google in a specific area, then it is much easier to push your way past other sites. If you are new and have no established reputation with Google, then you have a hard task ahead of you.
When optimizing any website, you need to remember one thing and one thing only. The only thing that really matters is RELEVANCE. If you want to compete your site has to be relevant to the search term. Everything else is padding and tinkering. If I got $1 for every client that approached us for SEO for term XYZ and didn't have a single page on the XYZ subject, I would never have to work again :-)
You can only rank if your content is relevant to a search term. Next is the depth and breadth of your content on a given subject, which ultimately feeds and contributes to your Authority on the subject. It is a numbers game. If you want to be an authority on New York, you better have plenty of pages on everything to do with New York. Once you are an authority for NY, then you can rank for any subject you want on NY from “Where to eat” or “Where to play ping-pong!” in New York, but you only get there by having depth and breadth of subjects in NY. You have to achieve credibility on the subject first, so the narrower your subject the easier it is to achieve Authority. So you need to focus on specific subject or subjects, then create breadth and depth, after which you can spread your wings.
This, of course, is a lot of work, and the more popular the keyword you are chasing, the more quality content you have to generate. Quality content delivers links, and links give you ranking Juice, and ranking Juice plus relevance give you page placement. Guest writers will help you generate more content but you still need to check how relevant their chosen subject is before you load their contributions to your website. We do not use Guest Bloggers but that is due to marketing policy decision rather than SEO decision.
SEO requires patience, investment (time, money or both), and above all a clear and concise strategy. Scattergun approach will not get you there.
Here are some links that might help (read them in this order):
http://www.cognisant-hosting.com/website-back-to-basics/
http://www.cognisant-hosting.com/seo-back-basics-1/
http://www.cognisant-hosting.com/seo-back-basics-2/
I hope this helps.
ADARSH Madapurakkal, before going to start a high competitive keyword, just check your resources, that how many resources you have. Then prepare a proper data, and do not forget to analyze your competitors, must check out what they are doing to improve their ranking. Because you have to do more than your competitors. Then very first, just make a cool looking blog, that is good enough to give a dynamic and eye-catching UI. After that post some quality content, and now wait for auto indexing in Google. After indexing your site, post some more high-quality content. Because Google loves the quality. And then in off page, yeah guest posting is awesome. But also give a hard attention on web 2.0, article submission, and social sharing. Then after these, you have to start tier 2, for your guest post and web 2.0 links. Then keep this process continue.
Here's Brian Dean's video guide on "how to rank for any keyword": http://backlinko.com/how-to-rank-for-any-keyword
Just follow these two steps.
1. Build quality & unique content, more then your competitors.
2. Get Quality backlinks from relevant and high authority sites.
Some great advice that was given to me was to look for long tail search terms relating to your sector, rather than just focusing on highly popular, competitive terms. It may be difficult to rank for "printer cartridges" but "black ink printer cartridges cambridge" is likely to be much less competitive and hence a lot easier to work your way up the search engines.
In the words of Rand Fishkin (founder of Moz), "Find the best piece of content on that subject, and create content that's 10x better."
Link building is definitely important and effective, and guest blogging can be a helpful piece to building backlinks. But you'll find the best results (over time) come from creating incredibly helpful and valuable content for your own site.
What are people in your industry searching for? How can you add value to them?
Most people don't have the resources to churn out awesome content every day, or even every week, so it's a bit of a long-term plan, but it's very effective.
Content is king and don't forget to add your content to high DA quality sites, to receive quality backlinks, stay away from the spammy sites, they will hold you back, look for sites with a DA 50 and better.
If you have targeted and select the difficult keyword to rank for the particular landing page of your site then optimize your targeted keyword on your landing page.
Select long tail keyword which includes your target keyword.
Create quality and information content for your visitor to get some information for their query.
Work on relevant link building with your keyword.
Don't put much keywords on your page.
Hope this will help you to target your keyword.
Make key words 2nd.. Concentrate on "Original Content". Articles you write should be exciting, Gossip, contraversial,.. Don't be boring.
*If you want your "Difficult Key Word" to stand out use the word in your article.
***IF you can write an article that includes well known people or Corporations and the story starts to get legs.. Pay a few hundred dollars to release it on PR Newswire.. It'll hit all major networks on the net.. *IF its a great article.. or interview with a well known famous person.
** IMPORTANT.. Your article DOESN"T have to be about anything you do directly.. Your goal is to grab their attention in the first 1-2 sentences, and have "roll-overs" directing them to your site.. MAKE SURE you have a call to action on every page. People read left to right.. Your "Call to Action" should be on the right side of each page.. Keep that simple,,Name email, phone#..
Best of Luck, Paul Greco Luxlend
Very well... first thing first:
1. Keyword research (check other keywords already ranked for it)
2. Quality content and sufficient use of keyword and relevant keywords on the webpage
3. Google submission and check for console errors
4. Backlinks, relevant sites, and high authority ones
The way SEO tools mark keywords as “Difficult” differs from one tool to another. Some purely look at the number of sites competing, some look at the number of average enquiry per month vs the number of sites, and some examine how well optimised the competitors are. So you need to first understand the algorithm of your SEO tool before you can assess their advice.
You can only rank if your content is relevant to a search term. Next is the depth and breadth of your content on a given subject, which ultimately feeds and contributes to your Authority on the subject. It is a numbers game. If you want to be an authority on New York, you better have plenty of pages on everything to do with New York. Once you are an authority for NY, then you can rank for any subject you want on NY from “Where to eat” or “Where to play ping-pong!” in New York, but you only get there by having depth and breadth of subjects in NY. You have to achieve credibility on the subject first, so the narrower your subject the easier it is to achieve Authority. So you need to focus on specific subject or subjects, then create breadth and depth, afterwhich you can spread your wings.
This, of course, is a lot of work, and the more popular the keyword you are chasing, the more quality content you have to generate. Quality content delivers links, and links give you Ranking Juice, and Ranking Juice plus Relevance give you page placement. Guest writers will help you generate more content but you still need to check how relevant their chosen subject is before you load their contributions to your website. We do not use Guest Bloggers but that is due to marketing policy decision rather than SEO decision.
SEO requires patience, investment (time, money or both), and above all a clear and concise strategy. Scattergun approach will not get you there.
You can always get more of Quality SEO articles at https://www.fiverr.com/jessynol
First of all not all the keywords reported 'Difficult' by tools are actually that difficult to rank in reality. All you need to consider is the quality of content; it should be well researched and covers all the aspects that interests your audience, then comes the SEO optimization for that keyword that includes: LSI keywords, Meta Data, Rich Data (if applicable). The third important factor is connecting and gaining the attention of influencers in your niche so that your content gets viral and attract links.
Best thing is to look for variations, you will have a better chance of getting listed or your website showing up for these keys words
Well, what I have learned from my experience is that if your website is brand new, then you will surely need a to of backlinks to rank your website. But it will still take at least 6 months to rank your keywords if your website is new. there are many websites that offer free guest posts, you can start from there. I did it for my website and it really gives good results.
I think guest posting is the best way to increase the domain authority for your website, and it will also rank your keywords.
ON-SITE SEO is something you can play around with in the beginning of your site launch. This is the content creation, formatting and site structure aspects of your site. OFF-SITE SEO is all about the promotion of your content, such as social media, link building and guest blogging on other sites.
SEO and organic rankings in Google are still one of the best ways to increase traffic and market your site or business online.
SEO is all about the content you create and how you promote it.
No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google.
Also make sure you niche down as much as possible, as this is where you are going to find opportunity and be able to potentially establish your site as an authority and trusted resource for information.
If you want to improve your site’s SEO and make your content better than what’s currently out there, it’s all about the content creation and content promotion plans you have for your site. These are the two most important things to remember.
CONTENT CREATION - Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
CONTENT PROMOTION - With over a billion active websites and blogs online, there is already way too much content out there. Without the necessary content promotion, your site is just going to get lost in the mix. You need to continually promote your content to new audiences.
To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.
In the world of blogging, this can be done in a number of ways.
We are currently using the following methods to increase traffic, backlinks and exposure to our sites:
- High quality blog content, case studies and tutorials
- Social media to connect with new audiences and share blog content
- The creation of shareable content like infographics
- Guest blogging and article contributions on other sites
- Creating expert round ups of other top bloggers and industry influencers
- Getting interviewed on other podcasts and running a podcast of our own
If you implement these tips into your own marketing and content creation efforts you should see continued success.
The best advice I can give you at this point is to:
1) SPY
2) LAUNCH
3) OPTIMISE
Let's break that down a little:
SPY - check what your competition are doing. You can check their back-links using tools such as Majestic SEO, Moz Open Site Explorer, and AHREFs. You can see there backlinks and download them.
LAUNCH - Start to replicate their strongest links.
OPTIMISE - But you do it better. So diversity the back-link profiles, dig into more links, and optimise better.
follow few points
Create content more strong then you competitors
create more strong UI and UX then your competitors
Create strong back links form high authority websites and you can also trace your competitors backlink through ranksignal , ahref and semrush etc
one think more just build only less then 20 links
I am follow this strategy for my website and getting good results.
Thanks
Go for guest posting or content marketing within 2 to 3 months you surely get the good the good results.!!!!
I have accumulated a list of what according to the tool would be some of the most difficult keywords to rank for in the Google search engine. Why put together a list like this? Why not? So much time is dedicated to being serious and getting down to business sometimes it’s just fun to really ‘play’ with the tools available to us. For more information Please Visit us: www.anewindia.com
Hello Adarsh, Why don't you take help from Professional SEO company like seolhr.com. I mean it's really make sense to go with experienced SEO company when having difficulties to rank keywords. You can talk to SEO consultants or can even hire a dedicated team to help you rank for the keyword you are aiming for.
So one tool that will show you exactly how much content to build each month to outrank a competitor is Rank Hacker... it sniffs out exact content marketing strategies and also tells you how many backlinks you are deficient. Something else that is super cool is that it will FORECAST ROI for organic phrases which no other tool does. Here's a link to their website: www.rankhacker.com. Rank Hacker rocks!