How do I reach out to prospective SEO clients who want SEO services?
I want to help small businesses who have a good product or service, but are lagging behind in competition due to depleted digital presence or whose website is not as per Google standards. What can I do to reach this target?
Promote your SEO services through your well designed and well optimized website, ppc and social media to find SEO clients. Once somebody hire you for SEO, then its your service and results that help you to get more SEO projects by reference as well.
Hello Atif Husain,
If you need seo clients and projects you need to create brand Website for seo services after you need to impressed big clients with your services.
Create a USP - something specific and measurable that only your company focuses on in the SEO sector. Forget about rank for a minute. Think measuring traffic, or measuring leads, or doing something that other SEO's don't focus on as much.
Get into a niche market where you're the king of the hill. External link building will always be better if it's relevant and local to the search term. If you build your infrastructure around say "construction" and become the king of construction SEO - nobody can touch you on the off page if that becomes your primary model - so you'll naturally outrank anyone else in that sector and build a name for yourself.
Another methodology I use myself is blend two product styles together that affects SEO. I have a ghost writer in my group that can write entire books after interviewing a subject. Naturally the Amazon link and the Apple link would do wonders for a brand - so you can then SEO the books, the interviews, the videos, etc. for that client and stand out. Another one is taking care of review metrics as that's a deciding factor in local SEO as well - I have a system that allows me to send good reviews to facebook/yelp/google and bad reviews go to an "I'm sorry" video and the email goes to that company's management team. Again, syndicate the good reviews across multiple platforms and mediums and you've got some great content to throw your SEO know how at.
If you need help finding any of these resources - I'm happy to share. There's a lot of customers out there for everyone :).
Cheers and Happy Hunting!
Find out exactly how they are searching for your services and have info there to capture them.
I've known people offer to do trial SEO on a pay per perfomance basis. This is a great way to provide value and convert.
In addition to the obvious answers, which I KNOW you know such as "Optimize your site to rank well for keywords related to SEO services for small business" and SEM buys for the same, and in addition to Tobias' good advice:
As you know, you're in a crowded, highly competitive field. Most SEO firms offer the same thing so even if you offer a free SEO audit to qualify your leads (which I think you should do if you're not already doing it), the free audit isn't unique enough to make you stand out.
I think you should be bold and make one or both of the offers to clients that I've listed below. I've never seen an SEO firm offer either of the two suggestions below.
I suggest you stand by your expertise and offer either of these deals to your clients:
1. Work on a 100% performance basis where you only get paid on either a fixed fee per lead or a percentage of sales that are a direct result of your SEO work. As you know, in most cases you can use Google Analytics or other stats package to set up the tracking for this.
If you perform well, you earn lots of money and your client earns lots of money. If you perform poorly, you earn little or nothing and your client doesn't risk anything.
2. Guarantee your results.
If you don't meet the objectives that you promise, the client gets a full refund or you don't bill them at all.
My recommendation is that the promised result is not "you will be on page 1" or "your rankings will increase by X positions". That in and of itself is a meaningless result, in my view, because an improved ranking by itself is not a business result.
I would define the objectives along the lines of business results such as:
+ increase leads by X dollars or Y %
+ increase sales by X dollars or Y %
+ increase foot traffic into your business by X%
+ increase event attendees by X%
Brother , You provide SEO services for your clients to get customers.. You are not supposed to ask such questions.. Anywaz my answer would be get yourself a website and seo it well to get leads
Well, here is my quick advice:
- Get the infos about small businesses of your local chamber of commerce or do a local google search.
- Select the businesses, that are most important to you and analyze their websites.
- Approach them and make them an undeniable offer by showing what you found out and how you can help to improve their Google rank.
- Work off your orders and projects
- Ask your customers for feedback and recommendations
- Publish it on your website
- Rewind and start again ...Best regards