How can I run and grow a business in an awful political/economical environment?
I want ideas or suggestions of how to grow and a run a business while fighting against these terrible political and economical times in Brazil, mostly in the Oil and Gas industry. Have any other business owners had to overcome challenges like this?
If there's a market and you want to serve it, you build it. If there's no market or there is but you don't want put the effort into serving it, don't. There will always be outside forces against you. The value question is whether your business is worth it to you to overcome those forces. Everything else is details that will fall in place behind you as you walk your path.
Great question. The truth is you have no control on politics and economical environment. You can still run and grow your business in unfavorable political and economical environment. Think about it this way in any problem there is an opportunity.
You can only do that if you understand what your prospects WANT. Their struggles, fears, frustrations and pain points. Once you get your hand on that, you will focus your products or services to address that whatever politics and economics are.
Hope this helps you see the situation differently. Good luck and reach out if you need help
If there's one thing I know about entrepreneurs and business owners, its that we create our own economy. We solve a specific problem with our product/service. And we do our best to find all those people with this problem and tell them about it.
Without knowing your business niche I can't suggest anything specific, but in my years as a business owner, I own 3 now, I have never worried about politics or economics. Our objective in each business is to effectively solve a problem people have, make it affordable for them to acquire (if not free on some cases), and deliver it to them with exceptional service. There's always a market for our businesses but its our job to reach out and engage that marketplace to maximise our sales. Its not a perfect system but we constantly grow by learning new strategies, tactics, tools, and expanding our professional networks.
Even in Brasil, when you look outside, you see people shopping, touring, dining out, taking taxi's, renting apartments, and generally making purchases they deem necessary. Things don't stop, they simply shift. Money doesn't disappear, it simply shifts where its being spent. After the 2014 Brasil FIFA World Cup, the opportunities abounded for those who could clearly see the chances to create something useful/meaningful. Even crowdfunding platforms exist in Brasil (ie: Kickante). Their co-Founder said this in an interview: "The crowdfunding market is expected to be worth about $90bn by 2025 and Brazil has all it takes to claim a slice of at least 10 percent of that amount," D'Egmont says."
The best advice I can give for now is, forget what others are or aren't doing, forget Brasilian politics or their reliance on oil - believe me I worked in Dubai and the GCC, and it seemed like all it had was oil and gas but look at places like Dubai where their main attraction is tourism, real estate, and finance; they even have a huge tech community now with tons of startups.
I say go out and create the economics of supply/demand by solving your customers' needs. Whether you need to take your business online (if you havent already) or are already online but this time you need to use paid advertising to expand your product/service reach and email marketing to continuously engage them, or whether you need to open a new location in a better neighbourhood, or maybe even shift the focus of your business to flex to market demand, only you will know.