How can I scale up my business?
We are start up company providing multimedia educational content to content owners/publishers.
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Sep 9, 2014
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Mar 13, 2014
I shall try to answer it because I don't know what you already did and tried.
You can share your knowledge on free events you organize yourself. Invite owners/publishers on topics that is hot and of which you know a lot. Share you're knowledge with them and make an experience of it. Try to make a good connection with them. And make sure that they will start to like you. It is the marketingprinciple that will start t work; turning strengers info friends, turning friends into clients, running clients into ambassadors.
Mar 13, 2014
I am a facilitator / mentor of the lean startup methods and if we refer to the methods, before scaling any business you should be sure you have product - market fit. If you scale prematurely before this stage you are bound to fail.
http://www.forbes.com/sites/nathanfurr/2011/09/02/1-cause-of-startup-death-premature-scaling/
if you would like some consulting or mentoring I am willing to help you. Feel free to contact me at binkplus.pl or pm me or email ian @ binkplus.pl
Mar 12, 2014
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Mar 9, 2014
We have a client that we helped advise in the early '00s, they provide multimedia educational content to companies and organizations in a very specific industry, talking with them now about selling their company, let me know if you need our help. Thank you. Dave Cochran, Cochran Edwards Capital Partners, Seattle
Mar 7, 2014
A 2012 Harvard Business article revealed a study of 300 successful businesses. The two common elements in all of them were basically: 1. Better before cheaper (QUALITY) and 2. Income before cost (GROW THE TOP LINE FIRST). Your strategic focus, therefore, should be on providing the best service and products AND increasing revenues through a clear sales and marketing plan.
Mar 7, 2014
Thanks Gerald for your comments! Very interesting & valuable comments and I agree. Thanks again.
Mar 7, 2014
Lalit - based on your following statement from below:
"Yes, we are getting good response from our existing customers but having issues in acquiring new clients."..... you should look at your sales messaging, value proposition and overall solution - as the only reason people don't buy is that you did not create a demand for your product OR you are not painting the value and WIIFM (whats in it for me) in your sales discussions.
As far as this statement: " Delivery set up is small and like any other start up the challenge is to whether strengthen the delivery and production system first or invest in building the sales team. ".... as someone else asked, go back to your business plan as that should be able to tell you what you can be working on..... I am not who believes you have to have a completed product to sell it - as many will consider being 'beta' at a reduced cost. And before you spend any money on a team, be sure that what the current team has to sell (messaging, value proposition, etc.) is effective. Evaluate why you have not been able to sell to new clients - ask your current clients.
Mar 7, 2014
Thanks Bernadette for your inputs, very valuable indeed! Yes, we may have to re-look at our sales message and pitch document for better results. As far as new customer acquisition is concerned, i think i should have articulated better in my comments. We as a start up are (limited sales resources) not able to reach as many potential customers as we should have . Your inputs are surely valuable and i will share them with my team for their understanding. Thanks again!
Mar 7, 2014
Here are my questions to you.
1.what is your value proposition?
2.what is your customer segment?
3..what are your revenue streams?
Mar 7, 2014
Thanks Thomas for raising valid points. See my response -
1.what is your value proposition? Content re-purposing and publishing capabilities across multi-platform ( print, online and mobile) under single roof with high level of efficiency.
2.what is your customer segment? Content owners, publishers and corporate
3..what are your revenue streams? Through print production, online and mobile apps development.
I hope I am clear in my articulation!
Mar 6, 2014
I'd start with additional research on content owners/publishers. Who are they? What content are they looking for? What are they willing to pay? With the answers to these questions you will be in a better position to provide content that has value. I suspect that the specific multimedia educational content you choose to create will have a significant impact on your business growth. Providing valuable content to satisfied owners/publishers will enable you to scale up your business.
Mar 6, 2014
Lalit, I should have illustrated my point better. WordPress, a favorite topic of mine, is an over-saturated market. By contrast, there is still a strong demand for HTML5, PHP and CSS3 content. Picking the right content can make a big difference.
Thanks Paul. Indeed good thoughts!