As a start up company you probably don't have much money to spend in advertizing, entertainment etc. so having been in this position before I would advise to connect with resources you have within your organization to quickly get in front of the right people (Owners/publishers). Someone should know someone who can get someone in to see these people. If I didn't know somebody I always dissected my contacts to call in a favor for an introduction.
Now if you have money to allocate to this task, I would hire someone like myself to get you in front of the decision maker on the first meeting and pitch the pitch leaving it up to your best guy/girl to close.
Best of luck, I hope it helped!
Lalit: Since you are providing multimedia educational content to publishers (B2B) (and not to consumers (B2C)), you need to decide how you want to be compensated for this content. That decision will drive the means of interaction and the scalability of your model.
1) If you are looking to drive traffic in exchange for the content you would negotiate placing your brand and related article headlines around the content you provide. These links would drive traffic back to your site.
2) If you want to drive adoption of a mobile app you would secure promotion for one or more of your mobile applications in exchange for the content with links driving to the sales page on the appropriate mobile storefronts.
4) Maybe you want traditional advertising placements (display or video) promoting your offerings in exchange for the content
5) there is always traditional licensing fees.
In all of the examples given above, you or someone in your organization would need to reach out to the appropriate partners and engage in business development discussions.
I'd start with additional research on content owners/publishers. Who are they? What content are they looking for? What are they willing to pay? With the answers to these questions you will be in a better position to provide content that has value. I suspect that the specific multimedia educational content you choose to create will have a significant impact on your business growth. Providing valuable content to satisfied owners/publishers will enable you to scale up your business.
I'm not sure I know exactly what you mean by "scale up"? If you mean ger more business then you need to evaluate your value proposition vis-a-vis other firms providing the same knid of content. In other words - what is faster, better , cheaper about your content than theirs?
Do you have a "business plan" or "road map" on where you are now & where you'd like to be? If not, it will be VERY difficult in scaling your business, or even maintaining it at it's present level. Do you have the resources (financial, manpower, opportunities, etc.) to grow your business, or support the growth you think you want? Do you have partners, or joint-venture affiliates?
Hello Lalit,. You need the building blocks in place. The business plan and marketing plan go without saying as they help you plan a bit more of the detail. I'm not sure if you need to inject funds into the business, but injecting money into the business without definite plans is like pouring water into a basket. Up scaling also doesn't just mean getting more customers\clients as again you risk over trading and cash flow challenges if you don't plan. Get the building blocks in place - your plans (business and Marketing), management systems, CRM systems and then start to walk before you run. Sustainable growth is the word. All the best.
The most effective means today to expand your business and sales in in digital branding and marketing. This requires an adept and technically successful person with accomplishments in this area of sales and branding. many such experts are found both on mosaicHUB and Linked in. They keyword is "digital Branding".
Another more traditional method is expansion of sales staff, whether as reps or as staff members. This requires very competitive resources and expertise in talent acquisition. The little known problem that faces employers or talent seekers now is the massively reduced available talent pool. Gen-X is 1/2 the numbers of Baby-Boomers. Gen-X is your target talent pool.
finally, I suggest that you look at retired baby-boomers who are still very active and bring a past career of sales expertise. they are widely a dependable and effective source of sales talent mistakenly overlooked by many of today's employers.
If you are asking this question I assume:
1. Your business model is validated
2. You have achieved Product-Market Fit
Therefore scaling is about reaching and serving customers outside the current scope of your business. Depending on the type of product you will need resources for capacity building. Moreover, you need to establish the structure of the enterprise in order to manage the operational processes that support your business.
There is no one-size-fits-all solution and it might be very different if your company is a web services company or a physical product company.
In any case you need to design the necessary operational processes that will make your business model repeatable on a larger scale.
Your question can be interpreted in different ways. If you mean simply, "How can I grow my business?" it is best to start with clear goals which will enable you to then plan the actions that will work best for your business.
If your question relates to how to create a scalable company, you would also start with clear goals, but your actions would focus on how to systematize the business so that, as it grows, your people are able to keep up.
For example, one of my tech clients was keen on doubling the size of their business but created chaos and angry customers when they sold more services than they could deliver. Once they began clarifying roles and systematizing key functions, they've reached their goals and gained customers who are not just satisfied, but are loyal!
You can scale up your business through solid marketing practices, sales systems, and operational systems. Once those are in place then you can grow the business as fast as you would like without any trouble.
Adding to the good comments (and questions) already made:
1) Do you have a specific Knowledge niche supported by qualified content creators or are you trying to be all things to all people
2) Is your business model platform-based with a shared revenue model with contributors
Scaling requires company leadership to facilitate expansion without compromising goals
"Proof" that you can provide significant value to your potential clients is key to your marketing strategy. I suggest that you select one of the key publishers/content providers and prepare an example of your offering that would be convincing and immediately usable by the prospect. Visibility (Will they use it?) and credibility (getting your first customer who is a key player in the market) will form the basis for your scaling. Then, yes, solid marketing & sales, original material and relationship building will support your growth ambitions.. Good luck.
Good question and scaling your company is a delicate balancing act no matter what the growth stage of your company. You must learn how to evaluate and determine where you will need to increase your resources next within your company. This may be marketing, sales, operation, or administration. If you don't know where you are nearly at capacity when you begin growing then your business will break at a point when you need to work the most.
I would recommend checking out a concept that we use call Tuning Your Revenue Engine which will help you figure out where the chokepoint exist in your business and what needs your attention 1st, then 2nd, and so on. You can see a short video in to Portfolio of my MosaicHUB profile. I hope it helps! - Dino
This question just can't be answered without being able to ask several questions some of which have already been asked here. But here is one way to maybe achieve clarity through self-exploration.
Might seem to be a little weird but try to imagine you and I were together having this same conversation a year from now. And as you look back over that year what would you have had to accomplish both professionally and personally over that year for you to be happy with the progress you have made to that point.
What immediate obstacles would you have overcome?
What immediate opportunities would you have seized?
And what strengths and assets do you currently have that would you have capitalized upon to achieve that progress?
Write those down and then prioritize and start taking action. Sometimes it is best to look at things from a different perspective and this exercise often helps my clients think differently and feel less overwhelmed.
Hope this helps and best of luck Lalit.
By social Media , Mobile Ads separate sections for owners & publishers
Here are my questions to you.
1.what is your value proposition?
2.what is your customer segment?
3..what are your revenue streams?
Lalit - based on your following statement from below:
"Yes, we are getting good response from our existing customers but having issues in acquiring new clients."..... you should look at your sales messaging, value proposition and overall solution - as the only reason people don't buy is that you did not create a demand for your product OR you are not painting the value and WIIFM (whats in it for me) in your sales discussions.
As far as this statement: " Delivery set up is small and like any other start up the challenge is to whether strengthen the delivery and production system first or invest in building the sales team. ".... as someone else asked, go back to your business plan as that should be able to tell you what you can be working on..... I am not who believes you have to have a completed product to sell it - as many will consider being 'beta' at a reduced cost. And before you spend any money on a team, be sure that what the current team has to sell (messaging, value proposition, etc.) is effective. Evaluate why you have not been able to sell to new clients - ask your current clients.
A 2012 Harvard Business article revealed a study of 300 successful businesses. The two common elements in all of them were basically: 1. Better before cheaper (QUALITY) and 2. Income before cost (GROW THE TOP LINE FIRST). Your strategic focus, therefore, should be on providing the best service and products AND increasing revenues through a clear sales and marketing plan.