What is the best customer acquisition strategy for selling SaaS to companies?
I am developing my startup which is selling online HR tool for recruiters. I am trying to reach HR specialists from different companies via LinkedIn (invitation and sending inMail). However, there is no success in this type of communication. Usually in my inMail I am describing the benefits of a tool and I offer a free trial, but no one replies.
At the same time 2 big companies found our website and contacted us, wishing to test our product. These companies were not prospected by me at all, they found us via Google and 1 already bought a solution, another one tested it and we are signing contract.
For me this is a signal that we should concentrate on SEO and content more, in order to be visible. We run a LinkedIn page, Facebook page, and blog on Medium.
I want to reach more companies. The problem is that when I try to reach my prospects - the % of reply on LinkedIn is 0. I only have so many emails and phone numbers from conferences I've attended.
Are there any tips or advice on how can I reach more prospects and sell our HR online tool to companies? Should I reach out to HR specialists, HR directors, or is it a waste of time and I should concentrate on reaching out to Quality Managers?
I know I need some patience :) However, I think I need another view or advice regarding that. We do not have any sales department.
Would appreciate your help!
Investing in SEO is a great idea, but you shouldn't ignore other channels to miss a single opportunity. In the beginning, apart from SEO, you should start doing Content Marketing, Email Marketing, and Social Media. Without positioning a strong brand awareness, building your customers trust is next to impossible. Start outreaching them directly via Email, calls, and messages. Make your message relevant and hyper-personalized. Nobody wants a generic message.
If you need any help to fill your sales pipeline and boost your ROI, contact me or visit our website: MarketJoy, Inc.
You can use forum posting for your product marketing. Here are some examples of forums:
You can search on Google and select your product related forums .
For my business(http://inventorysoftwareservices.com) I use forum posting and it's effective for my business marketing.
You should start doing Content Marketing, Email Marketing, and Social Media. Without positioning a strong brand awareness, building your customers trust is next to impossible.