How to shoot a good viral startup video?
We're launching a new startup in San Francisco and I am thinking of shooting a good viral video like "1 dollar shave club".
What's the best way to make something creative and cause a huge buzz? Especially, when your budget is almost 0.
Thanks for your replies!
Alexander, not sure if you've gone forward with your video yet, and I agree with others that there isn't a real 'formula' per se, but I would think about weaving irony throughout for humor and building to a twist ending... or maybe end at 'the beginning'. Or maybe create something the plays in reverse order.... make it a puzzle, keep people thinking, guessing, interested. And shorter is better than longer. You have to hook them in 5-10 seconds so something needs to 'happen' pretty quickly, generally speaking. I agree with Colin that you don't want to overdo it with a sales pitch. It can't feel like spam because people won't share something they think is spam.
With a lo/no budget (are you doing this yourself?) I would first get internal agreement on a concept. Then create an outline, script and rough storyboard of the scenes in your video. Because of the budget limitations you could probably use your smart phones to shoot the video, using two (or more) at a time to get multiple angles (and syncing them in the edit). Look for a bluetooth microphone option if you have dialogue. 'Roomy' audio (recording inside) can sound amateur and be just plain hard to understand if the mic isn't very close. You want your point to be heard! Another option is to use voiceover, recorded with a decent mic, and let the phone audio in your video clips be ambient audio. Find some Creative Commons music and some sound effects, if needed.
If you have a good sense of humor, then capture that.
But don't try to be anything you're not.
A video going viral should not be the goal.
Getting your video seen by the right people who are potentially your perfect client is the goal.
All the best
It can be tricky.. 1 dollor shave clube have successfully connected the script with past experiences of viewers for example : roger federer "I am good at tennis"..
if you can connect your massage with popular events that everyboby is aware about and create humor or emotional appeal out of it, your video is more likely to go viral. Hope it helps
I believe that the CEO, Michael Dubin, was an improv comedian and great friends with the owner of the production company that created the video. I think they payed the "friend price" of around $4,500. Lucia Aniello, the owner of the production company, said that it would have been roughly a $50,000 production, which seems about right in the ad world. That company does ads for Audi, Este Lauder, etc...All of that to say, it's good to network and have friends in production, that are good at what they do, and believe in you/your service.
Even then, there is no clear cut formula to a viral video. Their video had great chances because of the storyboarding, comedy, and production value.
You might be better off to focus on more guerilla marketing at launch, if you are on a low budget and don't have a powerful friend in the production field.
Just my two cents. I hope you find great success with your venture!
post it on all social media venues you're a member of.
repost at least once a week.
have a link from the video to your site.
on the internet viewers always want to see images rather than read copy.
use a black background for your visuals. it will make the images really pop.
Make me: 1. Laugh or 2. Cry.
Those are the two reasons that I forward a video. Without knowing what your product is I couldn't give you specifics just a personal answer. Another suggestion would be to use a GOPro camera. They're relatively inexpensive, yet give the audience a first person view of what you are experiencing. I think that most videos invite the viewer to be a part of the action so to speak. Good Luck!
I am making videos for businesses and others, and after studying for 3 years film and television in university I conclude that a video need to totally be out of the square to grab people's attention.
I am studying nonsense in arts. Lorel and Hardy, the Marcs Brothers, Chaplin etc.
I truly believe one must understand this concept and apply it wisely to a video that is being done
Viral videos are tricky. Some hit and some miss. The one thing that improves the chances of a video going viral is some sort of gimmick, like making it fun or otherwise entertaining.
Viral videos go viral because they connect with their target audience and draw positive attention from people outside your immediate target audience, which is what you should be looking at getting your video created to engage.
Unfortunately, you will need some sort of budget to produce the video in question and any investment that you make in that area is just that; an investment. Even the smallest startup requires some investment in advertising and this looks like the route you are planning. Even if it is a bare minimum investment, you will have to make one.
There is no way to predict virablity. But you can create a cleaver marketable piece and run it within your target market. Make it short (no longer than 1 min), make it entertaining and try to make your message as clear as you can. Think about people who you are marketing to, put yourself in their shoes and make something they would like