What are the best online advertising tools currently available?
Start up company trying online advertisement. Looking for an available tool that is simple and easy to use, cost effective, measurable to analysis business productivity.
There are lots of companies providing online advertisement depends upon your needs.
The companies will be categorized in two ways.
1. Ad network
2. Ad server
Ad network will be cost effective because they're providing SAAS based service. They will generate traffic to your site and cost will depends upon impressions and clicks.
Coming to the Ad server, The cost is high compared to Ad network because They will install the Ad server in your hosting and you will take care of the whole process.
If you have sufficient number of Advertisers and Publishers or you would like to start an Digital Marketing Agency to generate revenue, you can go for Ad server.
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We have a list of tools mentioned at http://techshu.com/tools ... competitor analysis tools are important ... what you need to understand is the targeting options. tx
Jeong ... Let me start by saying, there's no one-size-fits-all solution. Just like every other element of success what's best for your company depends on what your goals are. You need to devise a plan (strategic and tactical) that is specific to achieving your company's goals.
And, we know nothing about your goals or your business.
Is the goal of your advertising to build awareness, generate leads, gain likes/followers, or sell product or services? Yes, we all want to sell our products and services ultimately.
Who are you target consumers? What are their demographics, geographics, psychographics, etc.? Where do they get their information form? What are they searching for? What are their emotional, rational and physical purchasing triggers? These are just some of the many questions you need to answer first before starting to ask what's best.
There are a lot of things to consider. First, what's your budget? This will be one of the biggest factors that will impact your media buying plan.
Second, do you want to target specific companies, a segment of your target or the entire target audience? If the former, then you need to consider account-based advertising, but you need a budget of about $10,000 per month for a minimum of 3 months. The latter two, a combination of search and display is needed. A recent study shows that combining search (Adwords) and display you end up converting more then using one or the other alone. Combining the two you reach bottom ends of the funnel, and you don't know where in the buying cycle your targets are at when they see your ads.
Next consideration is whether you will do this self-serve or hire an agency or media buyer? Each has it's advantages and disadvantages. Self-serve allows you to dip your toe in and do trial and error relatively in expensively, but you may not fully achieve your goals. Hiring an agency or media buyer allows you to take advantage of their buying power and expertise, but it's going to cost you a fee anywhere from 2% to the typical 15%. It could be the better choice because you have a better chance to succeed and minimize waste.
With media buyers you can geotarget your ads, use keywords, have them feed via context and retarget once they visit your website or landing page. Retargeting has gotten easier and there are some services that allow you to do this via self-serve.
A recent report from eMarketer points out that programmatic buyers bring you the best of all worlds. They definitely offer the most impressions for the least amount of money and incorporate geotargeting, keyword and contextual feeds and retargeting — and eliminate the potential for your ad landing on an objectionable site.
You mentioned analytics. You have to first decide what metrics you want to measure. Once you do you can implement the appropriate analytic tools. But it starts with having landing pages, using Google campaign URLs, having Google Analytics properly set up. If you are a B2B business then you have an additional choice. To use marketing automation or not. Marketing automation allows you to further enhance your analytics capabilities while nurturing your leads and visitors based on their behaviors.
Lastly, a holistic approach is better then a singular effort. Using all the tactical channels (advertising, public relations, email, social media, etc.) to reach your audience.
Oops ... speaking of social media ... I almost forgot about Facebook, Linkedin, and Twitter ads.
I know I was a bit long-winded, but as you can see there is a lot of consider. I hope this helps.
If I understand your question correctly, you are a new entity wanting to begin advertising. I would advise you to begin with a program such as Google AdWords.
They can pretty much walk you through the process. Then again there are many other systems you might find effective. Email advertising is very popular these days. Get Response.com or AWeber.com will give you a very nice start, as you can incorporate Google AdWords into both of these. There are really two types of adverting set ups the B2C and the B2B, depending on your targeted consumer. The systems I have suggested can be used for either. If you budget allows you some freeway, you might look for a mentor such as Devon Brown, Bill McRea or the Morrison Brothers, Anthony or Adrian. There are some steep fees involved by they do give outstanding results. Best of luck to you.
You can give a try with AdBounds, AdSense or others. But if you are looking for a best reply soon, try facebook ads. It's more effective than others. I've tried it personally and got a great result. Hope you will make it too.
Google is not the only method of online advertising. Everything is part of your digital marketing, which is in this order:
2. Google (Seach engine marketing): SEO, Adwords
3. Facebook (Social media marekting): Ads
Assuming you are referring to http://www.kicteam.com/ I would suggest to take a look at what other successful product companies have done in the similar space.
Looks like you are already doing PPC advertising on Google. I would target your competitors as a start, like they are doing to you.
What kind of tools you will need will depend on what you are wanting in the tool. Are you looking to better target your PPC? Then look into the RTB (Real-time Bidding) platform on Google.
If you are generating leads but don't know what to do with them after, I would suggest a CRM or similar to track the lifecycle of your clients purchases. Marketing to your current clients for repeat business and referrals is always a great start if you are new to the market.
Simple sometimes means uneffective. Cost effective can mean cheap.
You should not just TRY internet marketing, you need to dive in. It most likely will not be easy, but it is a learning curve worth mastering.
To your success!
I don`t think there is a ``BEST`` of anything when it comes to marketing. It`s usually a combination things working together that will give you the results you are looking for.`
If you are going to market online I recommend spending some effort to develop an email list of your potential customers. This means you will need some landing pages. An email newsletter to demonstrate your expertise, build trust and promote your offer is fairly inexpensive. These are good places to start.
I don`t want to be repetitive, but you need to answer these 10 marketing questions. Video: http://youtu.be/aDyiI-NxMto
To your success,
``the Marketign Coach`` & Mobile Marketer