What are the best online advertising tools currently available?
Start up company trying online advertisement. Looking for an available tool that is simple and easy to use, cost effective, measurable to analysis business productivity.
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Feb 27, 2016
There are lots of companies providing online advertisement depends upon your needs.
The companies will be categorized in two ways.
1. Ad network
2. Ad server
Ad network will be cost effective because they're providing SAAS based service. They will generate traffic to your site and cost will depends upon impressions and clicks.
Coming to the Ad server, The cost is high compared to Ad network because They will install the Ad server in your hosting and you will take care of the whole process.
If you have sufficient number of Advertisers and Publishers or you would like to start an Digital Marketing Agency to generate revenue, you can go for Ad server.
Feb 5, 2016
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Jun 28, 2014
We have a list of tools mentioned at http://techshu.com/tools ... competitor analysis tools are important ... what you need to understand is the targeting options. tx
Jun 14, 2014
Jeong ... Let me start by saying, there's no one-size-fits-all solution. Just like every other element of success what's best for your company depends on what your goals are. You need to devise a plan (strategic and tactical) that is specific to achieving your company's goals.
And, we know nothing about your goals or your business.
Is the goal of your advertising to build awareness, generate leads, gain likes/followers, or sell product or services? Yes, we all want to sell our products and services ultimately.
Who are you target consumers? What are their demographics, geographics, psychographics, etc.? Where do they get their information form? What are they searching for? What are their emotional, rational and physical purchasing triggers? These are just some of the many questions you need to answer first before starting to ask what's best.
There are a lot of things to consider. First, what's your budget? This will be one of the biggest factors that will impact your media buying plan.
Second, do you want to target specific companies, a segment of your target or the entire target audience? If the former, then you need to consider account-based advertising, but you need a budget of about $10,000 per month for a minimum of 3 months. The latter two, a combination of search and display is needed. A recent study shows that combining search (Adwords) and display you end up converting more then using one or the other alone. Combining the two you reach bottom ends of the funnel, and you don't know where in the buying cycle your targets are at when they see your ads.
Next consideration is whether you will do this self-serve or hire an agency or media buyer? Each has it's advantages and disadvantages. Self-serve allows you to dip your toe in and do trial and error relatively in expensively, but you may not fully achieve your goals. Hiring an agency or media buyer allows you to take advantage of their buying power and expertise, but it's going to cost you a fee anywhere from 2% to the typical 15%. It could be the better choice because you have a better chance to succeed and minimize waste.
With media buyers you can geotarget your ads, use keywords, have them feed via context and retarget once they visit your website or landing page. Retargeting has gotten easier and there are some services that allow you to do this via self-serve.
A recent report from eMarketer points out that programmatic buyers bring you the best of all worlds. They definitely offer the most impressions for the least amount of money and incorporate geotargeting, keyword and contextual feeds and retargeting — and eliminate the potential for your ad landing on an objectionable site.
You mentioned analytics. You have to first decide what metrics you want to measure. Once you do you can implement the appropriate analytic tools. But it starts with having landing pages, using Google campaign URLs, having Google Analytics properly set up. If you are a B2B business then you have an additional choice. To use marketing automation or not. Marketing automation allows you to further enhance your analytics capabilities while nurturing your leads and visitors based on their behaviors.
Lastly, a holistic approach is better then a singular effort. Using all the tactical channels (advertising, public relations, email, social media, etc.) to reach your audience.
Oops ... speaking of social media ... I almost forgot about Facebook, Linkedin, and Twitter ads.
I know I was a bit long-winded, but as you can see there is a lot of consider. I hope this helps.
Jun 15, 2014
Hello Jeff,
What a great information. Thank you very much. I am very clear what to do and how to do it. Chae
Jun 14, 2014
If I understand your question correctly, you are a new entity wanting to begin advertising. I would advise you to begin with a program such as Google AdWords.
They can pretty much walk you through the process. Then again there are many other systems you might find effective. Email advertising is very popular these days. Get Response.com or AWeber.com will give you a very nice start, as you can incorporate Google AdWords into both of these. There are really two types of adverting set ups the B2C and the B2B, depending on your targeted consumer. The systems I have suggested can be used for either. If you budget allows you some freeway, you might look for a mentor such as Devon Brown, Bill McRea or the Morrison Brothers, Anthony or Adrian. There are some steep fees involved by they do give outstanding results. Best of luck to you.
Jun 13, 2014
You can give a try with AdBounds, AdSense or others. But if you are looking for a best reply soon, try facebook ads. It's more effective than others. I've tried it personally and got a great result. Hope you will make it too.
Jun 13, 2014
If you're looking for free ads.. try classified ads sites like craigslist or others...
Jun 13, 2014
Google is not the only method of online advertising. Everything is part of your digital marketing, which is in this order:
1. Website
2. Google (Seach engine marketing): SEO, Adwords
3. Facebook (Social media marekting): Ads
And more...
Jun 13, 2014
Assuming you are referring to http://www.kicteam.com/ I would suggest to take a look at what other successful product companies have done in the similar space.
Looks like you are already doing PPC advertising on Google. I would target your competitors as a start, like they are doing to you.
What kind of tools you will need will depend on what you are wanting in the tool. Are you looking to better target your PPC? Then look into the RTB (Real-time Bidding) platform on Google.
If you are generating leads but don't know what to do with them after, I would suggest a CRM or similar to track the lifecycle of your clients purchases. Marketing to your current clients for repeat business and referrals is always a great start if you are new to the market.
Simple sometimes means uneffective. Cost effective can mean cheap.
You should not just TRY internet marketing, you need to dive in. It most likely will not be easy, but it is a learning curve worth mastering.
To your success!
Jun 13, 2014
I don`t think there is a ``BEST`` of anything when it comes to marketing. It`s usually a combination things working together that will give you the results you are looking for.`
If you are going to market online I recommend spending some effort to develop an email list of your potential customers. This means you will need some landing pages. An email newsletter to demonstrate your expertise, build trust and promote your offer is fairly inexpensive. These are good places to start.
I don`t want to be repetitive, but you need to answer these 10 marketing questions. Video: http://youtu.be/aDyiI-NxMto
To your success,
Kevin Toney
``the Marketign Coach`` & Mobile Marketer
Jun 13, 2014
I think the confusion is around "tool" - you don't advertise through a tool. You use a tool to manage the media that you're buying to reach the audience you're trying to attract. Google (as Howard mentioned) kind of does both. You can use DoubleClick for Advertisers (DFA - their "tool") to buy ads on the Google Content Network, or in Google search. You'll be asked to select the price you're willing to pay to reach the people you want to reach.
Buying media is only the first step in a really intricate dance...
If your ads aren't beautiful and don't have a compelling message/offer, forget about people not clicking them, they won't even see them in the mess of other ads online. Then, to Howard's other point, you need stellar landing pages that are highly optimized for conversion.
I've worked in advertising for a long time and feel so bad for folks just starting out since the landscape is complicated.
Check out AdWords, Check out DFA. Invest in killer ad creative. Set up amazing landing pages.
And good luck!
I'm happy to chat with you more.
Jun 13, 2014
Tools will depend on which aspect of online advertising you are referring to.
Jun 13, 2014
If you're running campaigns and just starting out, Google AdWords will be a fine place to start. You can run both search and display campaigns from the interface.
I would encourage anyone that doesn't have resources to use a landing page builder. (Assuming you don't have pre-built landing pages.....HIGHLY recommend building campaign-specific landing pages, versus sending traffic to your homepage.) One that has existing templates so that you start off with solid footing. I suggest Unbounce or Lander (Landerapp.com). It should have tracking built in, and most importantly, you can build landing pages with minimal development resources. As a online marketing, flexibility and agility is key.
Jun 13, 2014
Agree. I don't think AdWords is the answer to every advertiser's needs, but it's simple, accessible, and integrates with, ya know, every other google thing out there.
Jun 12, 2014
Your question wasn't structured very well, but from what I understand, you want to do one of two things:
You want to start up an advertising network company online
You want to start up a company and advertise it
If you want to start an advertising network company then check out Hasoffers, it's a full backend framework that is very cheap in comparison with what you would normally expect to pay in terms of getting one of these made.
I'm more inclined to believe you want to start a company and advertise it online, so the rest of my answer will cover that.
There are two types of simple advertising models for you to look into:
CPM (cost per thousand views)
PPC (Pay per click)
A CPM model will allow you to get your brand out there without focusing on clicks, you are charged every time your ad is viewed 1,000 times regardless of how many clicks you get. This type of advertising is what you will see a lot of online, they are usually banner ads, often from large retailers or brands. You'll find them on a lot of news sites as well as communities like blogs and forums.
A PPC model focuses more on clicks, your ad is shown to as many people as you need, but you are charged only if someone clicks your ad, so if your ad is up to a good standard, you would expect that those who click your ad are actually interested in what you're selling. You'll see these ads on social networks and of course, Google's search results.
Jun 12, 2014
Hello Dave,
Please do accept my apologies. I am referring to "I want to start up a company and advertise it". Thank you very much for your great information. Thanks again for your kind note. Regards, Chae
Jun 12, 2014
No need for apologies Jeong. If you have any specific questions about advertising, feel free to ask them in a separate thread.
Jun 12, 2014
Hello Mr. Jeong Ki Chae,
Good Morning!
There are lots of companies providing online advertisement depends upon your needs.
The companies will be categorized in two ways.
1. Ad network
2. Ad server
Ad network will be cost effective because they're providing SAAS based service. They will generate traffic to your site and cost will depends upon impressions and clicks.
Coming to the Ad server, The cost is high compared to Ad network because They will install the Ad server in your hosting and you will take care of the whole process.
If you have sufficient number of Advertisers and Publishers or you would like to start an Agency to generate revenue, you can go for Ad server.
We are Providing Ad server to our customers and you can check the details in the below URL .djaxadserver.com
Regards,
Arunkarthik Chandran
Jun 12, 2014
Hello Arunkarthik,
Thank you very much for your kind information. Appreciate it. Regards, Chae
Hi Kim. I am located in Singapore.