How can I turn likes and comments on social media into sales?
I own a local online store, www.otloubnow.com.
Most of my sales come from social media platforms like Facebook and Instagram, the client contacts me through WhatsApp and makes the order.
So I mostly depend on boosting my offers and products on these two social media platforms.
Recently, I have been boosting my ads and offers but I seem to only be getting likes and some comments. How can I convert these likes into sales for my online store?
The next time that you actually sell something, ask the customer for their feedback. A small form with checkboxes
might be the best way; make it easy for them!
Use that feedback as testimonials on your social sites.
Nothing sells better than word-of-mouth.
Call-to-actions such as discounts and offers help in conversion. Make sure that the behavior of the visitors is properly tracked. Once you have showcased the products and you are confident about the quality of the product, these instant triggers are important to motivating them to place the orders.
This is a question people always ask about. So, anyone who does like your page, posts, and comments - it is obvious that they are interested in your business's products and services. You just need to get in touch with them personally to tell them your sales pitch. You can reply to them in comments or direct message. Add them in your personal profiles and share your web links to visit.
You need to analyze: compare exactly what did you do that led to sales. If actions are completely the same and the product has not changed, look up at google trends. Maybe the timing is bad.
Look closer at your customer persona. Reach out to them, after all. Let them know you care and you will work on improvements, you just need to know where to start.
Possibly you could even talk to your previous clients.
It is a very tricky question you asked here, turning likes and comments into sales is the most important part of social media optimization. There is no fixed formula for that, but yes you can get contact details of your target audience and ask them whether they are interested in your service. Tailoring your service according to your target audience requirements.