How do I turn my wide range online store into a niche market store?
I own and operate an online store that sells all types of accessories, gadgets, kitchenware, fashion, electronics...
I want to transfer my page from being a wide category range store into a niche market (camping and outdoor goods to be more specific).
My online store has now been running for a year and I already have a customer base especially through social media platforms like Facebook and Instagram.
Can you please tell me what steps I should take to make this shift possible and profitable without losing my customers?
Also, can you please tell me what I should do with my already available stocks from all the other categories?
Thank you in advance,
In my opinion this will definitely be a bold shift from an established business perspective, however, you may take small steps towards these establishments where you just do not collapse your offerings but start promoting your newer offerings more.
Few options could be;
1) Exclusive marketing of new niche
2) Packaging the sales i.e. start making group sales - may be packaging a tent sale with gadget or water bottle, etc to get rid of old stocks
3) Wholesale options for existing inventory - promoting it to bulk buyers and keeping camping and outdoor goods for members only
Hope this helps.