How do you use Google Adwords?
We started a business in Virtual Assistants wave back in 2012.
So far, the clients we have are the one who subscribed at the start of the business. We never moved to next level as we are NOT sure how to drive traffic to our website to convert into sales.
My friends asked me to try Google Adwords, but not sure how this is going to work, as I read some blogs the pros/cons of using Google Adwords.
Any idea on how to take business into next level, I have few budget to use.
We are a private equity firm as well as financial advisor for cross border deals. We mainly focus on client in america but also europe. We have been a member of the business community in the Research Triangle area of North Carolina for over 30years. I have a degree in Business Management and Economics from North Carolina State University.
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Adwords can be Very Powerful to use if one knows what they are doing, its very targeted marketing at Work, Google has a Recipe for This and I have learned it - Its Great.
If you are going ti do PPC you should hire a company to set it up properly and manage it. PPC is more expensive then SEO but can produce calls quicker.
Your question is the wrong question - it's not about Adwords or any other tactical marketing activity. You don't have a marketing strategy that defines which tactics to use, why, when, where, for who, etc.
This is an extremely common problem for most business and people as evidenced by the focus of the other answers. Those are tactical answers and when your tactics guide your overall marketing, you either get short-term results or you struggle constantly.
You need an over-arching strategy, the appropriate tactics to drive the strategy, while considering your budget goals, milestones, and overall timeline to results.
Do not use a tactic unless it very clearly contributes to your strategy. Otherwise you are diluting your marketing focus and effectiveness and likely wasting time and money and resources - and opportunities.
As with any marketing, what you decide to do needs to be held accountable for producing results from the money/time you invest in that tactic. You need to test correctly. You need to measure the right results - not the metrics that look good and aren't really important at your stage of the game.
You mention nothing about targeting specific markets or niches with appropriate messaging, positioning and value differentiation. If you haven't built on that it's no wonder you're struggling.
If you can't, won't or don't do your marketing communications effectively, why waste money on marketing tactics that might drive a few conversions, but do so to really weak communication.
Figuring all that out greatly helps in setting up your tactical activities, too.
Adwords has turned into a complex science to successfully manage and achieve any reasonable outcomes in competitive industries. Not recommended as a DIY marketing tool for business owners to execute without professional help.
Save your money. 23 years of experience tells me that there is no magic bullet to increasing traffic and sales. Online directory placement is about the best answer I can give you. And really good local SEO.
Paid Search can be very expensive depending on the industry keywords you're bidding on. I've been working in paid search function for a fee years now. The cheapest way to get started is to target a small geographic area and use negative keywords to stop irrelevant searches. The way to start your research is by signing up for Adwords and using the keyword planner tool. If you target everywhere you can look at the location data to see which areas have the highest search volume as well as the average cost per click. Your goal should be to target the areas with the lowest cost per click and the most volume. You should also look at the different keyword match types broad, broad modified, phrase, and exact. I've noticed that starting off with broad can be more expensive because your ads will show more often, but you can learn what search terms people use by reviewing the search terms report. Review of the search terms is key to identifying trends of more relevant keywords and adding negative keywords that eat up your budget and/or give you a low Click Through Rate. The lower the CTR the higher the Cost per Click will be.
Once you know the keywords ad locations you want to target you will need to get conversion and remarketing tags on your site. These are not needed to optimize your campaign over time providing a better ROI. You need to look at your site and choose goals that you feel ad value to your business, like a form submission, download or purchase. The conversion will tie back to the keyword and those are the keywords that you want to keep bidding on. Remarketing tag will allow you to show your ads to all visitors of your site whether it's from social media, paid ads, referral traffic or organic.
I've also seen clients perform better with their paid campaigns by testing traffic on Bing. It only has about 20 of the search volume out there, but if your limited by budget it's worth testing.
I didn't really see anyone say anything about social media, but building a following on social media is probably the cheapest way to start building traffic.
The key to advertising is you really need an offer that creates an irresistible urge to for that prospect to click on your link. Then once they are on your site you need to deliver that promise and get them the exchange their money or an email for any perceived value.
If you go SEO get a Google My Business listing and start creating content with a localized geographic strategy.
But they he honest every business needs to be testing all traffic channels to really analyze which channel and strategy mix makes the most sense. Either way your going to need to spend time and/or money to generate the right traffic.
I would be happy to provide you with some budget recommendations just provide me with the product or service you would like to promote. I am an Adwords Certified Professional and I nor Google Partners recieve any stock in Google. Google only provides discounts to Partners, but I've also seen them give discounts to new advertisers as well. So sign up and see for yourself.
You will need a budget for Google adwords - at least £100/day for 5 days a week.
First, I write as a fellow small business person who has used PPC on Overture before Yahoo bought them. Translation: I'm wicked old. Time was a 50 cent click was over-the-top expensive. That's a bloody bargain today.
I don't do SEO work, except for myself. PPC and SEO used to simple enough for Joe BusinessOwner. Not so much now. The Adwords interface is incredible complex. Really, count the number of navigation bars on the screen. I would be loath to attempt it now starting out.
Regarding Google Partners, a few years back I got a call from a Partner offering a free evaluation review of my PPC campaign. Nothing more than a premise for a pitch. The review = hire us to fix your set up with a large scale commitment. No real evaluation at all. 98% pitch. Maybe it's changed, but I would go independent.
But as has been written your choice is between going after organic hits with SEO or PPC hits. Do the PPC math with some conversion rate and targeting SEO for organic hits doesn't look all that expensive. Again though, you'll need outside expertise. Hard to do in-house for the small guy.
While Google's SERP algorithm keeps changing, the focus is on being an authoritative site based on content, backlinks, etc. The content has broad value in general marketing beyond SEO. I am leaning way away from PPC and moving to SEO, only using PPC for those special keywords where needed.
Hi Jaffy, Google AdWords is an excellent choice to obtain immediate results, good results in more business for you or bad results reflecting customers aren't interested in your product/services. SEO is a much longer process which can be combined with AdWords.
To address why you need an experienced AdWords professional -
successful AdWords campaigns are well constructed strategies which combine purpose (i.e, branding or impulse sales), target audience, target locations, target time schedules, and so on. A company can't just "throw" money at it and expect good results. Campaigns must be monitored, analyzed, and tweaked which is why do-it-yourselfers are unsuccessful with it.
Speaking as a Google Partner, I can tell you that we must maintain a high level of success with our campaigns to keep our Partner status. Although some companies might take a cut of expenditure, our fee structure does not.
Please check us out at http://skilledmediagroup.com/adwords-management. We'd appreciate an opportunity to help.