How do you use social media and SEO together to grow a business?
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Social media marketing and SEO are two tightly interdependent strategies. Make sure to read this article - http://webfia.com/editorial-seo/ to learn how social media and SEO work together. Good luck with growing your business!
Social Media is a platform where you can connect with other your audience. In another word, you can improve your branding through the social channel. You can connect with other users & promote your product/services. Social media directly not affect your website's page on search engine. But it will come on searches when anyone searches your brand/business.
SEO helps to improve the ranking of a website's page and helpful to generate the lead of any business through content marketing.
So for your business, you need to optimize your website according to google guidelines & shared quality content. After that share it on your social profiles like Facebook twitter, Google+, LinkedIn etc.
Hi Karen, because there are so many moving parts in a successful digital marketing strategy of any size, you will be hearing different answers to your questions. I will offer you one fairly simple solution. This is a very basic perspective but if you're not very experienced, this should help you.
You seem to understand that SEO & social media are 2 important components of digital marketing. There are others that are just as important but my answer is based solely on your question.
Think of social media or the use of the appropriate social platforms as a "promotional tool". So, if you're looking down from above on a well constructed digital marketing strategy, you should see your website and it's static pages, optimized for the major search engines (in relation to effective & appropriate keywords) plus a blog that serves the purpose of adding quality, relevant content on a regular basis. The blog could be considered the "living, breathing" pages & content of your website.
You can use your best social media platforms to "promote" both your static pages or foundational content and the developing content your blog is built to produce. Your social media can be used as a tool to inform your followers and recruit followers in relation to your staple content, offerings, benefits, experience, credibility, authority, news, updates, and more.
This should give you 1 idea of how your SEO fits with both your blog efforts and your social media efforts. I hope this helps, please let me know if it does as I would be interested in knowing.
I have several articles on my site on this, but basically, it involves blogging 2-3 times a week, making sure each post is optimized using, if on WordPress, the SEO by Yoast plugin, sharing your posts on social media especially Google+ and Twitter as well as LinkedIn and Facebook; and posting other peoples' content on the networks.
AZ Social Media Wiz
Active on social media channels and get connected. Because social media is one of the best way to increase the awareness of any brand or business by direct connecting with buyers & SEO is also a best way to generate business leads via content marketing, social media, SMM etc.