How do you craft a polite email to customers who haven't responded to your previous emails?
I’m an international trading clerk, I have some customers who used to talk to me smoothly, but once I give them the price, they don’t reply me or even a comment on the price. So how should I contact them in a polite and comfortable way as a follow up?
You don't craft a polite email, you call them. Calling them shows that you're serious about winning their business, as you actually took time out of your day to follow up in a more personal manner. Attempting to speak with them directly shows initiative on your part, and a desire to do what is necessary to not only win their business, but to retain it.
As far as price: price is never the biggest sticking point in the prospect decision making process, it's usually that 1) they have questions you have not answered (you need to know what those questions are, they are not going to tell you), 2) you have not asked the RIGHT questions (to find their pain) or 3) they don't like/trust you - this one is the most difficult hurdle to overcome, but if you can you will win their business.
Reframe the way you are thinking about what you are doing? You are not bothering them. :) By following up, you are showing your confidence in what you can do to help them, you are showing confidence in your value offering and your passion for wanting to serve them.
Do it politely, focus on what they can gain (or stop losing) and not on what you will gain and they should be respectful and receptive to you.
Maybe call them and say "I've been thinking about our first conversation, is this a good time for you to talk for 3-5 minutes? You can time me. :) (stop and wait for them to answer, they might be receptive but want to talk to you a different time today). What concerns do you have that I might be able to better communicate with you about?"
If you focus on their concerns and needs solely, they won't feel like you are just in it for yourself, trying to make a sale.
People can smell a pushy, ME-focused salesperson and disconnect immediately emotionally and intellectually.
If you avoid that, you immediately stand out as sincere and focused on relationship building.
Hope this helps a little.
I would say there are a few ways to approach this. If they are existing customers I would call them or better yet go and see them if that is possible. If they are potential customers the same advice will apply. If are set on doing a email this is what I would say.
Hello Customer i have tried to reach you a few times this week or month with no success. We value your business and the relationship we have built together. Can we set up a call or a in person visit next week. I would like to get a better understanding of your current situation and your future plans.
Ask them, "Was it something I said?" Approach, light hearted and ask more questions, of where they are at, in the process...They may be talking with other decision makers, about your offers.
I am not a marketing professional. But, I have encountered many sales professionals, they never discuss price unless they feel that probable customer is convinced enough (with your product) and customer really need their product. For this you may need to contact customers more then once. Also, I suggest you to be flexible with pricing as such some people are more fussy about bargaining.
You don't email - you call. Depending on your rapport with them and how you handle yourself, you can use some humor to break the ice. If you're not comfortable, try the "it would help me if I knew more" approach.
People have different ways of using email. I don't open 98% of blind messages to me. If alll they want is the price, ask them questions about their expectations first. If your answer is in the range of their expectations, you should greatly increase their reply. It's not that your not getting a reply, but you didn't meet their needs for the price.
I would back up the bus and think about your value. People rarely make price the only factor when deciding to buy. Define your value by uncovering wants and needs and finding the value you bring in meeting them. The better you become at doing this the more successful you will be.
I am not sure it is worth following. If you are out of thier price range, there is not much you can do short of lowering your price. Pursue more interested customers.
Hello Daqin, John mentioned the right approach - call them. However, if you still want to follow up over email (assuming you are not able to get to them over call for some reason), be naturally curious. Also, make an assumption that something more important has come by them and hence responding to your email has been put on a backseat for a while. They may still be discussing the pricing or whether to go ahead with the business. You never know. Do not be overtly eloquent, but do not be overtly curt also. Offer to help them arrive at a decision in case they may still be pondering over your offer. In summary, be naturally curious and helpful. Hope this helps.
When it comes to sending emails, I try to stay original and prepare unique and very informative stuff using special templates from here: https://www.templatemonster.com/newsletter-email-templates.php . My advice is as follows: Send emails your customers cannot ignore, make them believe you!
The short and best answer would be to hire a copywriter who does such a thing for a living. That way, you have complete control over what you want to say and the best way to say it. Good luck and best of success!
I agree with John W. In this instance, you call them.