How we can market our services to international patients?
We are a health care facility in India, and we are looking for international patients who want to come to India for their treatment. What would be the best way to market our services to them?
I have worked with a medical company here in the US that has set up offices in Latin America for the purpose of soliciting people to come to their facilities in the US. The offices are staffed by local nationals that are familiar with the culture and help with all the documentation and everything necessary to allow them to travel into the country for treatment. There are a couple different options for your offices. You can look into creating an entity in these countries you want to solicit from, or you can use a GEO platform (global employment outsourcing) to place people on the ground without having to worry about the entity.
Networking, as Sharmila suggests, is always a good idea. If you want to reach potential patients themselves video marketing is fast and effective. You can show off your affordable health solutions with videos and can be found by your target market with video SEO.
Social Media knows one million new users everyday, worldwide.
Social Media Marketing is taking the world by storm.
Because the preferred social networks differ from country to country you should find a Company who did all the research for you, Infographics to tell you everything about Global Social Media.
I think you can do this with networking with private or govt hospitals overseas who wud like to have expertise and comparatively economical medical services and also you can provide a package deal from treatment to post treatment facilities.