It comes down to a couple things. The below is an explanation in the most simplistic terms.
1. Your Website.
How well can Google read your website? Do you have the proper coding and structure necessary that it is easy for them to determine what your site is about? The second part of this, is have you set your website up with enough content and the appropriate terms that you'd like to rank for?
2. Your Overall Online Presence
When talking with clients, I often draw a parallel with high school. How 'popular' are you online? Do you 'hang out with the right crowd?
In other words, is it easy to find information about your business, and that information, is it on good, high quality websites?
For example, if you are a dentist, it would be great to be on webmd.com and have a featured article.
However, what if you have a comment on a Japanese blog about Ninjango? Probably not the most effective.
So, in summary, be sure your website is properly optimized and that you are getting noticed, you are getting attention, you are getting 'backlinks' or 'mentions' on other good, authoritative websites.
This is now harder than ever thanks to the fact that Google is becoming a monopoly, and have been making their search engine become more biased toward big brands more than ever before.
One of the last opportunities available to newly launched websites and small businesses is that of local placement, and gearing your website toward your local region (town/city or ZIP code). This relies heavily on being placed within authority business directories for your state or county, and having a website that lists your physical address and making sure it is properly geared toward your local area.
Be sure to continually add content, and always make sure it has a theme dedicated to your local region. Look toward other non-search engine sources to rely on traffic, like social networks (Youtube, FB, Pinterest, etc).
Its a big debate .. But one of our client who deals in designer outfits for wedding assigned us a project of increasing visibility of their designer brand. To help them achieve this goal we are offering them
Dynamic SEO Marketing Model which ensures their brand appears at top under variety of keywords.
Social Media Marketing
We have also ensured that all these services are well integrated to maximize the visibility.
Together with all these services we have managed to deliver some excellent results and added huge visibility.
Regarding your question - it really depends on how much visibility you need and how quickly you need. Also for all this how much budget you have. In which country or Google domain do you want visibility.. Based on the answer of these questions one can provide you more detail.
I will be more than happy to provide you more detail or guide if you send me a message.
You want to build up links on the web to your website and eventually to people that link to your website. The internet in this fashion is like a spiderweb and the more times your website has it's address pulled on one of the strands, the greater the noise it makes and the greater attention that it gets.
Comment on pages about what you sell and leave links to your site for instance.
You can also hire people to take care of these issues for you. Good Luck
Google loves videos, heck they own Youtube. Videos go a long way in helping with rankings as well as keeping people on your website.
A lot can be debated but this is not one. Look what is happening on other websites, more and more have videos there is a reason.
Best of luck!
Content was King, for decades! Video could arguably be the next king online...
Social Media could be the Queen!
Get your website's metatags properly labelled.
Relevant, updated information on your website means better ranking on relevant keyphrases that you are campaigning for.
Matt Cutts is the best at anything SEO and google related algorithm updates. Search for his name online.
Why are you focusing on Google ?
Google only represents around 12% of web traffic. Sure they are the 800 lb gorilla but they are not the only player in town.
I would suggest that you create a ubiquity footprint. ie: You everywhere now. Link back to a lead capture page from which you can follow up with prospects.
The lead capture page can be on your existing site or on a mini site. I now do very little with Google as they have wrecked my businesses too many times now, despite playing by their rules...
BTW: Google also lies about your search ranking..
Hope this helps,
The one thing that I have learned is patience. It takes time for a website to increase in rankings. I know that is not what you want to hear but every site starts out at 0 page rank.
Website content is critical to increasing your page rank and frequency of updates. Therefore the information that you choose to write about is it content that readers are searching for? Make sure that your content is relevant to your target market.
Where do you want to rank? On a typical search engine results page (SERP), you are actually seeing three types of search results:
1) Web Organic. Extracted from websites from all over the web that contain content relevant to the search query;
2) Local Organic. The "7 Pack" beside the map. These are the listings you'll see if you enter "Plumber in New York". Listing includes name, address (unless it is a service area business) and PHONE #. Those in the 7 Pack (listed A-G) get the bulk of the calls, especially the top three (A-C).
3) Paid Search (PPC or Search Engine Marketing). You pay for position. Again, top three get most of the love (and typically pay less per click than those below them).
Hi there is too much to cover in terms of ranking your website now. In order to give you a better understanding of what Google wants here is a recap of what changes Google has made in the past year (2013). This will give you a firm understanding of what you need to do in order to improve your search rankings.
All the best and here is the link: http://repeatbusinesssolutions.com/have-you-learned-anything-from-seo-in-2013/
Add video's to the site on the home page. Google owns YouTube so it loves videos. Get people/employees to play the video once a day.
I have come across something called "natural referencing" - I have a student working on rebuilding my website in Wordpress and he's writing a paper on this. Once done, I propose to summarize (and translate) it and will post it in the resources area... Watch this space :)
If you search the web for answers, and there plenty of answers, you'll probably land up scratching your head wondering where to begin - too much information! So, in my opinion, it's best to keep it as straight forward as possible. Read the Google Search Engine Optimization Starter Guide and follow those rules. You'll be on the road in no time. It is also important to mention that, in conjunction with Google's rules, an investment in professional optimization software is essential. A good program will keep up to date with their latest algorithms. And finally, spread the word about your well written and original content.
I have used this technique over the last 7 years with excellent results.
Talk to google, send them some monies and they would able to do it for you.
The simple answer to your question is this...
You need quality backlinks and it helps if you have social interaction i.e. Google Plus, Twitter, etc on your site. If you just focus on just those two things you will increase your web pages rankings in Google.