How will Artificial Intelligence (AI) change personal selling in the future?
As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.
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Ai can be an excellent ally for your future selling approach. Just recently my firm developed an Ai recommender for a client that used all legacy sales data plus external data sources, public data and was able to create a solution to empower their sales teams with pinpointing what clients in their pipeline are the best fit for their different product suite. This program is harnessing the power of Ai to reduce the amount of hunting and removing guesswork on where to focus sales attention the drives the highest close ratios and revenue. - that is how Ai will assist in the now - let alone the future.
Marketing is the fuel which energizes business to achieve higher growth. It has evolved a lot from what it was initially. One significant point to be noted here is the application of sentiment analysis which can be used by chatbots to respond appropriately.
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