How will Artificial Intelligence (AI) change personal selling in the future?
As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.
Artificial intelligence takes over the world, penetrates into all areas of business and our lives. Its influence is especially felt in e-commerce. Even today, the world's online trading giants and marketplaces use Al to detect fake reviews, in chatbots and recommendation algorithms. All this perfectly contributes to the development of new sales, new methods of understanding data, improving the effectiveness of marketing and business development. My company also used this data science consulting to get new ideas for developing our business through the use of big data and artificial intelligence. I think many companies are going this way now
Ai can be an excellent ally for your future selling approach. Just recently my firm developed an Ai recommender for a client that used all legacy sales data plus external data sources, public data and was able to create a solution to empower their sales teams with pinpointing what clients in their pipeline are the best fit for their different product suite. This program is harnessing the power of Ai to reduce the amount of hunting and removing guesswork on where to focus sales attention the drives the highest close ratios and revenue. - that is how Ai will assist in the now - let alone the future.
Marketing is the fuel which energizes business to achieve higher growth. It has evolved a lot from what it was initially. One significant point to be noted here is the application of sentiment analysis which can be used by chatbots to respond appropriately.
Improve average session duration for your website.
Enhances customer satisfaction by improving engagement levels.
Reduce wait time for customers who are seeking customer service.
Helps in delivering personalized customer service.