How can business.com help me promote or advertise my business?
I would like to advertise my business "Pro Inc" through business.com, but after joining the community I don't know how will customers come to know about us.
Wondering how others are using the site. Please help me understand how business.com works.
You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there.
Before the internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the web—you just need to know where to look.
Here are four ways to promote your business online that won't cost you a dime:
1. Use the three big local listing services
Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It's free, and is certainly worth the few minutes it takes to set up. Microsoft's Bing has a similar service that's easy to sign up for.
2. Embrace social media
Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.
3. Start a blog
A blog not only helps your company get its name out through followers but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
4. SEO your company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.
Business.com is a great source for a) learning about business, products, and services and b) demonstrating your expertise throughout the community.
I see by your profile that Pro Inc offers tech support for a variety of products. There are a few ways you could promote yourself as an authority in the space here on Business.com.
1. Answer tech-related questions asked by other community members.
2. Become a content contributor and create articles regarding tech and tech support.
3. Comment on tech-related articles written by other community members.
In addition to establishing yourself as a leader in the tech support space, Business.com also offers a lot of great content and reviews to help you grow your business and find the tools you need.