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I am a jazz singer/bandleader and want to know how can I increase demand for more appearances and concerts with larger audiences?

As a singer, how do I increase my exposure and demand for my services? My vocal style is smooth and velvety like Diana Krall, Norah Jones, June Christy, Anita O'Day, Julie London, and Peggy Lee. My musicians who accompany me are top flight, my repertoire is extensive (enough material for five evenings of different songs with no repetition suitable for jazz cruises with the same audiences five nights in a row ).

I have been published as a co-writer with internationally famous jazz composers including Freddie Hubbard, Curtis Fuller, JR Montrose, Milton Sealy, Rodgers Grant, Houston Person, Clifford Jordan, and I am published by NYC publishing companies Hubtones Music, and Second Floor Music.

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Anonymous User

If you have not already done so I would set up a YOU TUBE channel with your songs etc. You need then to contactevents that are taking place in your area and take part, this good be Christmas Light Switch On etc so that you get into the local press, that gives you more exposure! Good Luck


Catherine, I think this is a question a lot of small business owners ask. "I have this thing that I'm really good at, but how do I grow my business doing it?"

First of all, in this context some background is helpful to know where you're coming from, but I also looked at your links and bio and there's a lot of credentials. Your audience may care less about what you've done than who you are and what you offer.

I also didn't find a good solid centralized web presence that I could connect with. There was a song here and a video there, but really not that much that I could start to develop a relationship with.

This is a time, for most businesses, that that there's more opportunity than ever, but it's more widely dispersed and decentralized than ever.

So I think you may benefit from trying on a couple different hats. Your jazz singer hat fits you well and is comfortable. Maybe it's time to try on a self-promoter and a business owner hat.

As a business owner, I'd look at what your goals are specifically "increase demand", "more appearances", and "larger audiences" are a little vague. Some might say, "I just want to make a living doing what I love" and they do - just get by doing what they love. But if you can narrow your focus and clearly define what you love about what you do (on my show I talk about this as part of defining your Core Values) and what your career needs to look like to fulfil those needs you might be able to start putting together a more actionable roadmap for how to proceed.

That said, it looks like your website hasn't been updated since 2007. All the profiles I find for you are distributed across a variety of 3rd-party sites, and you simply don't seem to own or control your online image in any way. You might consider looking at where you'd like to build your online community and give your fans a way to connect with you.

As you develop your vision for exactly what you want your business to look like, you can start thinking about who you'll need to connect with and what they need. If your dream job is a calendar full of corporate events, you're looking for event planners. If your dream job is a large club every night of the week your looking for social influencers and promoters. If your ideal schedule is cruises or casinos or restaurants or whatever, it's whoever makes those decisions.

Right now I don't get a sense that other than "more" you really know what you want or where you're going. I apologize if I'm mistaken and I know how frustrating this situation can be. I coach a (visual artist) and was on the phone with another today talking through some of these same issues.

In case it helps, here's a video where I discuss some of the related issues: http://bebuildhave.com/get-better-results-by-aligning-behavior-with-goals-and-values

I don't know that I'd be a fit for you coaching-wise, but my super power is helping people get clarity on these types of issues. If you're open to it, I'd be happy to have a strategy call with you.


Catherine, I generally recommend to my creative clients that it's best to build a really robust online presence and develop your own audience of fans & followers. A great website that showcases your music & appearances would be the core, supported by active social profiles and a deep presence on music discovery sites. I've found that having a significant, built-in audience of fans & followers gives you more leverage with (and drives more interest from) venues & booking agents. It shows them that you have the ability to fill the room and ready-made online audience to help them promote the venue and your appearance.

We just completed a similar project for a photographer/composer, which you can see here: www.michaelelmquist.com. If you're interested, I'd love to learn more about your work, go over a few strategies to promote your music, and see if I could help you implement them.


Do you have any more videos public so we can see your talent?

I am a student of guitar and band in a former life so love music and music theory.

Have you thought about teaching people how to sing as well?
This is another way to attract your service is by teaching?

Can you teach online or through Skype?
Would love to find a vocal teacher just to see if I can sing or not...just for the hell of it and have fun.

Also check out hitrecord.org

This is a cool site for creative people.


Do you have your own YouTubu channel? If yes, try to promote it via Social Media, ask your friends to share the link. You should enlarge your audience. You can also try to arrange concert or something like this via event planning agencies like http://proektainc.com/ (a reliable one). Anyway, I wish you good luck and prosperity!


If talent had anything to do with anything.... But it doesn't.
Keep singing your fight song.
Know your place as an artist and artists are hungry.
Thank you for being an artist.


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