How can I get clients for my health coach business?
I am building my health coach business and trying to get clients. I am using social media outlets, emailing other holistic businesses to connect with, and offering workshops to local natural grocers. Getting individual clients is something I really want right now to bring in income and I'm having trouble. Any suggestions?
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Hi Alyse, I totally understand where you are coming from. It is so hard to get out there and make name for yourself in such a saturated health coaching world. I have found this one health coaching business program that definitely helped boost my confidence: http://andreabeaman.com/members/mastercoaching/
Well if you're in this type of Business you understand that everyone's body and conditions are unique. Someone may be diagnosed with diabetes but in reality everyone diagnosed with that has different health quirks from one another. So you could start by communicating how you understand that. It would be best to niche things down into different states of health and build content around each one to connect to people who suffer from them. One thing most people are sick of is the way all these doctors and health professionals never really know exactly what's wrong with them and go back and forth giving them different meds and trying different diets just for none of them to ever work..... all while pretending to know exactly what to do.
making content that shows them you understand and even giving tips and pointers that they can try on their own and see a difference will convince them that you know what you're talking about. Once you get these things mapped out the rest is figuring out the best places to reach each of the types of people you're targeting. Providing an "overall message" that speaks to EVERYBODY generally doesn't do as good as a message that specifically speaks to SOMEBODY, so social media is good, but you want to go in a level deeper. You could find groups on FB that support people with obesity and push material relevant to it there. You could join a cancer group and push stuff that helps people with that condition. You could find a group on vegan diets and push your vegan facts in there. That's better than joining all these groups and posting the same message that generally says "I can help you get healthy, come buy a membership and see what I can do for you".
The more you connect to them on a personal level and become a part of their life regardless to if they jump and join right away the better off you'll be in the long run. The key thing in what I just said is BECOMING A PART OF THEIR LIFE!!!!.... don't just focus on trying to make money, that never works. Becoming a part of them will ultimately draw them to you eventually because they'll eventually decide the little jewels you leave for them aren't enough and will want to be fully submerged in all you have to offer as a result of seeing what each of those little jewels have done for them.... which will communicate the value of being fully submerged.
Here are some essential skills for attracting and keeping clients in your thriving practice:
The Value Proposition
Support and Accountability
Money Conversation (Payment Protocol)
Link a small web site to social media and back. See my prices for example at wadeswebworks.com and shop for the best price. Note my own site is under reconstruction I rebuild it every year about this time it is about 80% done, but the price packages are listed for your reference. If you have that already then follow Jeraud's advice above, If you do not have that knowledge, and if you have a good web developer they will be able to assist you with that. I do it all the time.
Take a look at this software I am promoting. It may be the tool you need for getting specific clients you are looking for.
you can read my blog on [I assume] spiritual wellbeing - the first step to taking care of your health is awareness / esprit etc. That would give you ideas about people and their bodies. http://urgentpoetry.tumblr.com/
First up, Congrats on becoming an entrepreneur / self employed professional.
The first impression I get about what you are doing is that you are spreading yourself thin by trying to do too many things. If individual clients are what are going to earn you revenue in the short and long term, why not focus on them 100% for the time being till you expand your team.
I am also unclear about what your value proposition is as a holistic health professional (Based on your profile description). So spend some time working on your value proposition that can be articulated well. Use the NABC model which can be found online and in books published by SRI.
You may have vast experience in the space, it is a good idea to build your credentials strongly online. By this I mean create strong, compelling content in your subject area. Canva and Buffer have great blogs where they hand out a lot of good advice and information on how to identify platforms that work for you and what sort of content you can post that is fresh yet in your category. In my opinion two forms of content that are absolutely important for you
1. Video content - (exercises, stretching, breathing etc)
2. Blog / Newsletter - (where you offer a weekly insight / free advice on holistic health)
All this ofcourse is linked to your website - which I notice your website isn't up yet. My advice is to make this your priority and have some initial content on it before you proceed. Most folks are bound to head over to your website if they are interested. If you have the budget get a nice website template from weebly, or squarespace - these sites have templates specifically for those in the coaching health business.
Now that you have a basic framework in place you could consider the following
1. Create a short online course on holistic health (maybe free) and host it on a MOOCs site like Udemy, and offer a premium course for a fee / alternatively direct them to your website for a consultation. To expand to your area of operation you could offer skype or video call based consultation.
2. Hold a meetup where you can talk or do a demo for a group of people interested in holistic health. Capture the contact information of these people and connect with them after the event and try and get them to sign up, offer a special pricing to those who will sign up at the meet up itself. If you see traction for this kind of events, use eventbrite and charge a fee for participation.
3. Use your network and get a few friends and family to try out your program and then use them as testimonials. And as a step further try and use this network to get your first customer(s). Getting testimonials is important and these often lead to referrals.
4. Complementary businesses - Try and identify your complementary businesses. These are businesses who you can benefit from by working together. For example - A yoga trainer, counsellor etc may be complementary to your business. Have strategic alliances so you can offer bundled services to those who are seeking it.
You have probably tried some of the stuff I have mentioned above. But just thought I would share my thoughts on this. Hope it was helpful. If you need any further help or clarification feel free to reach out to me. Apologies if I have written something that is already covered by the other answers, didn't go through all of them.
Have you tried running a blog that describes your business benefits and provides valuable health information? This provides an avenue for you to project your self as an expert and attract potential customers. Also, I suggest you start an email newsletter to your current prospects
It sounds like you are doing many of the right things. Well done. I have a couple of suggestions that might also help: (1) Refferals (ask your existing customers what friends might also benefit from your services), (2) Send thank you notes and a small gift when someone refers someone to you, (3) visit local fitness clubs and see if they can recommend you and finally, (4) try getting a boot at a local farmers market.