How can I get clients for my health coach business?
I am building my health coach business and trying to get clients. I am using social media outlets, emailing other holistic businesses to connect with, and offering workshops to local natural grocers. Getting individual clients is something I really want right now to bring in income and I'm having trouble. Any suggestions?
check www.heartgrain.com Heartgrain is world's biggest holistic health platform!
Hi Alyse, I totally understand where you are coming from. It is so hard to get out there and make name for yourself in such a saturated health coaching world. I have found this one health coaching business program that definitely helped boost my confidence: http://andreabeaman.com/members/mastercoaching/
Well if you're in this type of Business you understand that everyone's body and conditions are unique. Someone may be diagnosed with diabetes but in reality everyone diagnosed with that has different health quirks from one another. So you could start by communicating how you understand that. It would be best to niche things down into different states of health and build content around each one to connect to people who suffer from them. One thing most people are sick of is the way all these doctors and health professionals never really know exactly what's wrong with them and go back and forth giving them different meds and trying different diets just for none of them to ever work..... all while pretending to know exactly what to do.
making content that shows them you understand and even giving tips and pointers that they can try on their own and see a difference will convince them that you know what you're talking about. Once you get these things mapped out the rest is figuring out the best places to reach each of the types of people you're targeting. Providing an "overall message" that speaks to EVERYBODY generally doesn't do as good as a message that specifically speaks to SOMEBODY, so social media is good, but you want to go in a level deeper. You could find groups on FB that support people with obesity and push material relevant to it there. You could join a cancer group and push stuff that helps people with that condition. You could find a group on vegan diets and push your vegan facts in there. That's better than joining all these groups and posting the same message that generally says "I can help you get healthy, come buy a membership and see what I can do for you".
The more you connect to them on a personal level and become a part of their life regardless to if they jump and join right away the better off you'll be in the long run. The key thing in what I just said is BECOMING A PART OF THEIR LIFE!!!!.... don't just focus on trying to make money, that never works. Becoming a part of them will ultimately draw them to you eventually because they'll eventually decide the little jewels you leave for them aren't enough and will want to be fully submerged in all you have to offer as a result of seeing what each of those little jewels have done for them.... which will communicate the value of being fully submerged.
Here are some essential skills for attracting and keeping clients in your thriving practice:
The Value Proposition
Support and Accountability
Money Conversation (Payment Protocol)
Link a small web site to social media and back. See my prices for example at wadeswebworks.com and shop for the best price. Note my own site is under reconstruction I rebuild it every year about this time it is about 80% done, but the price packages are listed for your reference. If you have that already then follow Jeraud's advice above, If you do not have that knowledge, and if you have a good web developer they will be able to assist you with that. I do it all the time.
Take a look at this software I am promoting. It may be the tool you need for getting specific clients you are looking for.
you can read my blog on [I assume] spiritual wellbeing - the first step to taking care of your health is awareness / esprit etc. That would give you ideas about people and their bodies. http://urgentpoetry.tumblr.com/
First up, Congrats on becoming an entrepreneur / self employed professional.
The first impression I get about what you are doing is that you are spreading yourself thin by trying to do too many things. If individual clients are what are going to earn you revenue in the short and long term, why not focus on them 100% for the time being till you expand your team.
I am also unclear about what your value proposition is as a holistic health professional (Based on your profile description). So spend some time working on your value proposition that can be articulated well. Use the NABC model which can be found online and in books published by SRI.
You may have vast experience in the space, it is a good idea to build your credentials strongly online. By this I mean create strong, compelling content in your subject area. Canva and Buffer have great blogs where they hand out a lot of good advice and information on how to identify platforms that work for you and what sort of content you can post that is fresh yet in your category. In my opinion two forms of content that are absolutely important for you
1. Video content - (exercises, stretching, breathing etc)
2. Blog / Newsletter - (where you offer a weekly insight / free advice on holistic health)
All this ofcourse is linked to your website - which I notice your website isn't up yet. My advice is to make this your priority and have some initial content on it before you proceed. Most folks are bound to head over to your website if they are interested. If you have the budget get a nice website template from weebly, or squarespace - these sites have templates specifically for those in the coaching health business.
Now that you have a basic framework in place you could consider the following
1. Create a short online course on holistic health (maybe free) and host it on a MOOCs site like Udemy, and offer a premium course for a fee / alternatively direct them to your website for a consultation. To expand to your area of operation you could offer skype or video call based consultation.
2. Hold a meetup where you can talk or do a demo for a group of people interested in holistic health. Capture the contact information of these people and connect with them after the event and try and get them to sign up, offer a special pricing to those who will sign up at the meet up itself. If you see traction for this kind of events, use eventbrite and charge a fee for participation.
3. Use your network and get a few friends and family to try out your program and then use them as testimonials. And as a step further try and use this network to get your first customer(s). Getting testimonials is important and these often lead to referrals.
4. Complementary businesses - Try and identify your complementary businesses. These are businesses who you can benefit from by working together. For example - A yoga trainer, counsellor etc may be complementary to your business. Have strategic alliances so you can offer bundled services to those who are seeking it.
You have probably tried some of the stuff I have mentioned above. But just thought I would share my thoughts on this. Hope it was helpful. If you need any further help or clarification feel free to reach out to me. Apologies if I have written something that is already covered by the other answers, didn't go through all of them.
Have you tried running a blog that describes your business benefits and provides valuable health information? This provides an avenue for you to project your self as an expert and attract potential customers. Also, I suggest you start an email newsletter to your current prospects
It sounds like you are doing many of the right things. Well done. I have a couple of suggestions that might also help: (1) Refferals (ask your existing customers what friends might also benefit from your services), (2) Send thank you notes and a small gift when someone refers someone to you, (3) visit local fitness clubs and see if they can recommend you and finally, (4) try getting a boot at a local farmers market.
Create a micro site with a competition where you put common mistakes people do in everyday life or during work. Ask them to select what they do and show them the results and also show why if they coach with how they health will change.
Write a book about health, coaching or some topic related to the health-coaching profession. If your book is an e-book, you can put a link in it to your website. The hardcover version of the book should also have a page advertising your services. This is not difficult to do because you can publish through Kindle, XLibris, or numerous other publishers for economical prices. This will give potential clients an example of your expertise.
In my experience pitching to your prospective clients always gives you positive results with a good clients research.
It solves many issues:
First it will give you the idea how the market is responding.
Second it will help you understand what your customers want.
Thirdly it will help you grow as an entrepreneur.
check out www.getclientsnow.com they have a great book that has a 28 day program to help you get clients now! lol The book is great and gives a great program to help you with your marketing plan. :) Hope this helps ! I am a coach/hypnotist too. This book targets coaches and professionals like us :)
Good luck in your endeavors!
Approach your local community health center(s) and/or health care exchange office (if there is one located near you) and 1) can you get a meeting with the Director of their wellness/prevention effort; 2) Drop off a prospectus explaining how your business complements their health/wellness strategies (which you've checked out online). Offer workshops for both staff and patients at the CHCs, all of these federally-funded centers provide prevention and wellness focused health care, and the exchanges could point you toward insurance providers offering strong prevention/wellness oriented health plans.
Best of luck with your new business,
Do something that connects you with your most probable prospects directly, for example, partner with psychotherapeutist or neurologist.
Alyse, I won't reiterate the obvious as you have received some excellent advice about identifying your ideal client and making sure what you have is solving a problem or meeting a specific need for that client,
People need to get to know you and feel they can trust you, so it may take some time. Your clients want to see what you are all about and know you will be around for awhile.
Offer exception information of high value via a newsletter, Podcast, You Tube video, Teleseminar, or even an E-book offering tips or ideas to help specific concerns your clients might have. This is your VFO (Valuable Free Offer).
First let people know you have the skills, know-how and desire to assist them in making those changes and as they see what you have to offer, if you have identified your ideal client and their needs, they will start to keep you TOP OF MIND.
AND...yes, make your pages public and let people know how to contact you!
Also maybe offer a group program to just have people get to know you. You could do this at a local venue and make the cost very nominal if at all. It could be an informational night and a chance to meet your potential clients. Offer a discount for any who sign up before they leave for a more specific coaching program with you.
I don't see where anyone answered one of your basic question, on how to make your FB and LinkedIn page public, FB the last item to the right in the menu is a pull-down. Select Settings and Privacy, change items you want available to public to Everyone. LinkedIn is under your Picture in the Top Right hand corner. Privacy and Security Settings. Other than that there are great suggestions here.
I am a business coach, so let me help you. Feel free to contact me and I will book you in for my 30 min free Business Breakthrough session. During this you will create a crystal clear vision for your ultimate business success and the perfect life style you would like your business to provide; uncover hidden challenges that may be sabotaging the growth of your business; leave the session re-energised and inspired to make your business highly profitable.
To take advantage of ll this, simply contact me through my profile here.
Alyse, I lead a team of over 200 health coaches with our larger company offering. Client engagement is always the greatest challenge, so you're not alone. The biggest challenge I have in coaches our health coaches is to get them out of marketing mode and into individual conversations that are structured to produce results. i.e. client engagement. In short, most are more interested in marketing than selling.
You have stated that you want individual clients, i.e, real people with real needs. Yes, you need to do your marketing homework to better identify your clientele and their needs, but at the end of the day, all marketing leads to a one-on-one conversation.
Regarding the holistic approach, as popular as it sounds, I find there are very few purists out there. And of the purists, they probably don't need your help as they're intellectually curious about it and already well read.
What can target are those who are recent converts to holistic approaches due to a health event - cancer, heart issues, cholesterol, and such. Also, you'll have a mostly hybrids - people who shop holistically part of the time.
Finally, what are you offering...really? As a health coach what problem are you wanting to solve? What is your business model? What is your niche?
There's are many reasons why you're having. Sorting through them all via this platform is too difficult. If I can help, connect with my via my email / Linkedin and we'll do a business coaching session as my gift to you. I share what I've learned in our businesses. I hear your heart for your work, so let's bring a more robust and clarified expression to that via the On-Purpose Approach and get you out of trouble.