How can I get clients for my health coach business?
I am building my health coach business and trying to get clients. I am using social media outlets, emailing other holistic businesses to connect with, and offering workshops to local natural grocers. Getting individual clients is something I really want right now to bring in income and I'm having trouble. Any suggestions?
You are off to a great start! Here are some suggestions:
1) Develop your identity - website, logo, social networks, blog content, value proposition, emotional appeal, authority
2) Set yourself apart from the rest with unique added value http://usa.sciencetransfer.com/coach-support/
3 Post business cards on any public bulletin boards you can find (health clubs, markets, drug stores, doctor's offices...to name a few).
4) Open your social networking accounts to everyone (your current twitter settings limit who can view you - you want to be found!)
5) Join groups (chambers, referral groups, industry groups, LI/FB groups) and participate - volunteer, attend networking meetings, post comments
6) Use hootesuite, or a similar social networking tool, to auto-schedule posts of relevant, helpful, interesting news and pictures for maximum visibility
7) Make an extended list of people and companies with influence in your market to offer your free workshops to. I.E. Health insurance companies, Major market employers with a desire for healthy employees, organic farmers and food distributors, etc. Be sure to have handouts to make it easy to spread the word
8) Make it easy for clients to hire you with service packages, prices, and several methods for contacting you everywhere they may find you
9) Employ traditional marketing - email, postcards, prospect lists
10) Consider joining with one or more non-competing businesses to share marketing efforts and costs
Connect with me on LinkedIn, I'll be happy to connect you to resources and people that can help.
"Health coach business" is pretty broad. My recommendation is to narrow your niche - be able to clearly identify your target client. Once you have clearly described your target client - go to places where your target client normally are. What is the demographics of your target client. For example - if your target client is affluent women, above the age of 40 - then check out the country clubs to see if you can give talks and workshops there.
Narrowing your target market or creating a niche will help you better market yourself.
Have you looked at joining a Referral Group such as Business Networking International (BNI). You will need to commit to weekly visits and pay the initial cost but it WILL build your business if you get to know your other Chapter Members. BNI is one person per profession and it WORKS. Who else are your Strategic Partners? You need to update your LinkedIn Profile - I just looked at it and cut back on the Summary really focusing in on Key Terms for your Current business. Also use Groups to reach Strategic Partners and Educate on LinkedIn through Posts. Workshops are great and you may have Strategic Partners (Massage therapists, Aestheticians, Dieticians) who would like you to come in and speak to a group of their clients. Remember when it comes to Referrals it is about Givers Gain (the BNI motto). When networking take an active interest in helping others. You might look at my Blog on PIMedia.me for other tips. Good luck. Debbie
Often if there is a struggle to get leads and clients, it is a result of an ineffective message (or, as others have pointed out, not getting in front of the right prospects). Most business owners actually do their marketing all wrong, since they follow others' leads, who do not know that today things need to be done differently.
An excellent FREE video discussing how marketing has change, and outlining groundbreaking marketing techniques that would work perfect for your business, can be found at this link: http://bit.ly/EverythingHasChangedVideo
You need to develop a mission statement, a vision statement, tagline and become very visible, because you are in a very crowded market place...What is going to make you as a health coach different from the others??
You need market segmentation, understand who are your competitors, and as another suggestion write articles, and team up with a large holistic chiropractor or similar acupuncture etc...You have to become more involved on a personal basis
Alyse...You have presented an excellent question in which most life coaches starting out are faced with. "Getting the Clients".
Even though you have products and services available you will need to be able to strategically market yourself and you practice and show that you stand above the norm of other life coaches. In fact the truth is that you will need to have some serious "key words associated with your website, and other profile pages that support your annual goals, product/services, and financial needs.
It takes you applying yourself, but never the less you can achieve maximum success with effort.
Here is one of my videos on "How to Get the Clients"
Here is some additional steps to take in order to get clients:
Develop a strategic marketing plan
Develop a strong online profile and presence that will rank you higher than other life coaches
Join associations that offer client referrals online like "Noomii", Thumbtack, etc.
Networking with Chiropractors, Nutritionist, and other groups that support your niche area of health and wellness coaching.
Use Social Media such as Facebook, Twitter, and Google Plus using the profiles and professional headshots you have chosen. (Join Groups that may be similar or equivalent to your groups and post daily to show your credibility, products, and services you have to offer.
There are many more ways to accomplish your goal of getting clients. This will hopefully start you on your way.
Feel free to reach out to me for additional insights. http://www.donnaghanneycplc.com
As others have noted this is a big question with several moving parts. A couple of questions:
1. Do you know specifically who needs your services
- People interested in health for fitness
- People with a chronic disease?
2. Do you know the answer to the question they have in their heads regarding your services? i.e, "I am sick and tired of being tired so I need a solution."
3. I have not heard your workshops or how you deliver but that is a pretty successful model if done well because they get a chance to meet you.
If you would like I would be glad to spend some time with you to see if we can help you answer this question. Reply to me and we will schedule 90 minutes to work through this (no charge)
All the best,
In my networking groups, there are no less then 5 people calling themselves a health coach--most of them MLM businesses selling diet shakes. I agree with Fazad, find out what your market is looking for; I'd ask questions on social media. Then research your competition and market what sets you apart. Use social media to establish yourself as an expert in your field. Post & comment on health related articles.
Getting clients is no trivial matter. I suggest you study the excellent book by Stephen G Fairley and Chris E Stout: "Getting started in personal and executive coaching". P.
In many ways this is a sales problem not necessarilty a marketing problem. Your business description says you work with groups and are working to branch into schools and businesses. This is great because you will gain individual clients from this effort.
I doubt however that is happening with the numbers that are required to feed your sales pipeline. I would go to every networking organization you can find (including the ones you need to pay to belong to) and go visit. Give your 60 second introduction and ask to be introduced to people who can make these group events happen.
If you really want this to work, give yourself a goal of talking to 100 people (one on one) in the next 60 days. In the process people will try to make you their prospect, so be kind. You will though get introductions, some will take you to where you want to go. Get focused on the process and be persistant.
I had a quick look at your social media to see what your business is about. I was only able to see FB as the LinkedIn and Twitter accounts are in private mode.
1.Would this make it challenging for people to participate in your communities and develop a relationship with you?
2. Can you quantify the benefit your business provides in numbers and time? ie.Alvaro was able to lose 10 pounds of fat and gain 6 pounds of muscle in 30 days. This allowed him to reduce his snoring and get a better night's sleep. These changes have been noticed by his wife and children as well as those at work that look to him for leadership and inspiration. He looks and feels 10 years younger!
3. How many people are you presently speaking to face-to-face on a daily, weekly, and monthly basis with the purpose of closing a contract?
As a fellow coach, I empathize with your frustration. Perhaps find a business coach you can trade services with in order to support your growth strategies. I would get one with a proven track record of increasing sales and profits.
There are both big picture and small picture things to do.
1. As - people say - identify your target market. In my experience there are many different markets, a customer of one is not the customer of another. E.g. are you best suited for moms looking to lose weight? Athletes (running, bicycling, etc.)? Gym-goers? Exercise or nutrition advice? Etc.
2. How are you different than other coaches? Personal experience? Certifications? Customers will want to know "why you"? If there is no differentiation, get some such as a degree or certification.
3. Note that: people generally buy from people they know and trust. You may have to see someone 4 or 5 times in a casual environment before they will buy your services. Which leads to the small picture.
1. As you are doing, network.
2. Think about joining a xxx (whatever your target market is) as an instructor or coach.
3. Advertise (get a booth) at events your target market will be attending. E.g. if athletes is your market, attend races, join running groups.
This question is way too complex to ask here without lots of background. Marketing and selling are skills, and better described as arts that people spend decades developing and improving. Some people have a knack, others do not. You need to develop a marketing and sales plan which is a process and a simple answer.
What would you say to a potential client who asked "What do I need to be successful in health?" Almost insulting isn't it - because it assumes everything you have learned can be answered in a simple question and their situation does not even matter. You need either a business coach to guide you through this or to hire someone to do it for you depending on many factors that must be discussed. Developing content (free) to attract web visitors, as well as low prince products to build your credibility, social media, doing webinars, Google Adwords, networking locally, speaking, publishing a book and many other things are valid strategies depending on you and what you want to achieve. I have a nutrition client in Sweden doing this and have helped over 200 entrepreneurs develop their business plans and strategies. See my program here: http://clevelenterprises.com/coaching.htm Alternatively you can begin to read and develop the selling and marketing skills - allow 6-12 months reading 4 books per month to gain the basic knowledge - better done with a coach in this area too.
There are 2 known ways to market, or create a business in your health coach industry (and few others): One in which you create products or services and then you strategically offer them to as much people you can. Lower prices, quantity and products quick on delivery are main factors. The second one, You analyze the market you researched and find opportunities to build a business around specific needs. Personalization, small target, expertise, value and quality are main factors. Study your market carefully, your areas, your industry, ponder your experiences, consider affiliation or association and came up with services or product with a cost to probably survey if that part of the market is able to pay for it. Set your difference, but be realistic, there are lots of ways to work around it without showing earnings (revenue) for quite some time.
Success to you!.
There is an old example: Two partners were selling ice cream on a breach but had no luck. Little did they know that the beach goers were mostly diabetic patients or were on diet.
Do some market research first: what's your competition and then evaluate their market and demographics. Is there is a "need" or a "want" for what you're selling?
Once you identify your target market, then you can quantify your client market and take it from there.