How can I get clients for my health coach business?
I am building my health coach business and trying to get clients. I am using social media outlets, emailing other holistic businesses to connect with, and offering workshops to local natural grocers. Getting individual clients is something I really want right now to bring in income and I'm having trouble. Any suggestions?
There are both big picture and small picture things to do.
1. As - people say - identify your target market. In my experience there are many different markets, a customer of one is not the customer of another. E.g. are you best suited for moms looking to lose weight? Athletes (running, bicycling, etc.)? Gym-goers? Exercise or nutrition advice? Etc.
2. How are you different than other coaches? Personal experience? Certifications? Customers will want to know "why you"? If there is no differentiation, get some such as a degree or certification.
3. Note that: people generally buy from people they know and trust. You may have to see someone 4 or 5 times in a casual environment before they will buy your services. Which leads to the small picture.
1. As you are doing, network.
2. Think about joining a xxx (whatever your target market is) as an instructor or coach.
3. Advertise (get a booth) at events your target market will be attending. E.g. if athletes is your market, attend races, join running groups.
I had a quick look at your social media to see what your business is about. I was only able to see FB as the LinkedIn and Twitter accounts are in private mode.
1.Would this make it challenging for people to participate in your communities and develop a relationship with you?
2. Can you quantify the benefit your business provides in numbers and time? ie.Alvaro was able to lose 10 pounds of fat and gain 6 pounds of muscle in 30 days. This allowed him to reduce his snoring and get a better night's sleep. These changes have been noticed by his wife and children as well as those at work that look to him for leadership and inspiration. He looks and feels 10 years younger!
3. How many people are you presently speaking to face-to-face on a daily, weekly, and monthly basis with the purpose of closing a contract?
As a fellow coach, I empathize with your frustration. Perhaps find a business coach you can trade services with in order to support your growth strategies. I would get one with a proven track record of increasing sales and profits.
You are off to a great start! Here are some suggestions:
1) Develop your identity - website, logo, social networks, blog content, value proposition, emotional appeal, authority
2) Set yourself apart from the rest with unique added value http://usa.sciencetransfer.com/coach-support/
3 Post business cards on any public bulletin boards you can find (health clubs, markets, drug stores, doctor's offices...to name a few).
4) Open your social networking accounts to everyone (your current twitter settings limit who can view you - you want to be found!)
5) Join groups (chambers, referral groups, industry groups, LI/FB groups) and participate - volunteer, attend networking meetings, post comments
6) Use hootesuite, or a similar social networking tool, to auto-schedule posts of relevant, helpful, interesting news and pictures for maximum visibility
7) Make an extended list of people and companies with influence in your market to offer your free workshops to. I.E. Health insurance companies, Major market employers with a desire for healthy employees, organic farmers and food distributors, etc. Be sure to have handouts to make it easy to spread the word
8) Make it easy for clients to hire you with service packages, prices, and several methods for contacting you everywhere they may find you
9) Employ traditional marketing - email, postcards, prospect lists
10) Consider joining with one or more non-competing businesses to share marketing efforts and costs
Connect with me on LinkedIn, I'll be happy to connect you to resources and people that can help.
There are 2 known ways to market, or create a business in your health coach industry (and few others): One in which you create products or services and then you strategically offer them to as much people you can. Lower prices, quantity and products quick on delivery are main factors. The second one, You analyze the market you researched and find opportunities to build a business around specific needs. Personalization, small target, expertise, value and quality are main factors. Study your market carefully, your areas, your industry, ponder your experiences, consider affiliation or association and came up with services or product with a cost to probably survey if that part of the market is able to pay for it. Set your difference, but be realistic, there are lots of ways to work around it without showing earnings (revenue) for quite some time.
Success to you!.
There is an old example: Two partners were selling ice cream on a breach but had no luck. Little did they know that the beach goers were mostly diabetic patients or were on diet.
Do some market research first: what's your competition and then evaluate their market and demographics. Is there is a "need" or a "want" for what you're selling?
Once you identify your target market, then you can quantify your client market and take it from there.
Have you looked at joining a Referral Group such as Business Networking International (BNI). You will need to commit to weekly visits and pay the initial cost but it WILL build your business if you get to know your other Chapter Members. BNI is one person per profession and it WORKS. Who else are your Strategic Partners? You need to update your LinkedIn Profile - I just looked at it and cut back on the Summary really focusing in on Key Terms for your Current business. Also use Groups to reach Strategic Partners and Educate on LinkedIn through Posts. Workshops are great and you may have Strategic Partners (Massage therapists, Aestheticians, Dieticians) who would like you to come in and speak to a group of their clients. Remember when it comes to Referrals it is about Givers Gain (the BNI motto). When networking take an active interest in helping others. You might look at my Blog on PIMedia.me for other tips. Good luck. Debbie
"Health coach business" is pretty broad. My recommendation is to narrow your niche - be able to clearly identify your target client. Once you have clearly described your target client - go to places where your target client normally are. What is the demographics of your target client. For example - if your target client is affluent women, above the age of 40 - then check out the country clubs to see if you can give talks and workshops there.
Narrowing your target market or creating a niche will help you better market yourself.
Alyse, I lead a team of over 200 health coaches with our larger company offering. Client engagement is always the greatest challenge, so you're not alone. The biggest challenge I have in coaches our health coaches is to get them out of marketing mode and into individual conversations that are structured to produce results. i.e. client engagement. In short, most are more interested in marketing than selling.
You have stated that you want individual clients, i.e, real people with real needs. Yes, you need to do your marketing homework to better identify your clientele and their needs, but at the end of the day, all marketing leads to a one-on-one conversation.
Regarding the holistic approach, as popular as it sounds, I find there are very few purists out there. And of the purists, they probably don't need your help as they're intellectually curious about it and already well read.
What can target are those who are recent converts to holistic approaches due to a health event - cancer, heart issues, cholesterol, and such. Also, you'll have a mostly hybrids - people who shop holistically part of the time.
Finally, what are you offering...really? As a health coach what problem are you wanting to solve? What is your business model? What is your niche?
There's are many reasons why you're having. Sorting through them all via this platform is too difficult. If I can help, connect with my via my email / Linkedin and we'll do a business coaching session as my gift to you. I share what I've learned in our businesses. I hear your heart for your work, so let's bring a more robust and clarified expression to that via the On-Purpose Approach and get you out of trouble.
First up, Congrats on becoming an entrepreneur / self employed professional.
The first impression I get about what you are doing is that you are spreading yourself thin by trying to do too many things. If individual clients are what are going to earn you revenue in the short and long term, why not focus on them 100% for the time being till you expand your team.
I am also unclear about what your value proposition is as a holistic health professional (Based on your profile description). So spend some time working on your value proposition that can be articulated well. Use the NABC model which can be found online and in books published by SRI.
You may have vast experience in the space, it is a good idea to build your credentials strongly online. By this I mean create strong, compelling content in your subject area. Canva and Buffer have great blogs where they hand out a lot of good advice and information on how to identify platforms that work for you and what sort of content you can post that is fresh yet in your category. In my opinion two forms of content that are absolutely important for you
1. Video content - (exercises, stretching, breathing etc)
2. Blog / Newsletter - (where you offer a weekly insight / free advice on holistic health)
All this ofcourse is linked to your website - which I notice your website isn't up yet. My advice is to make this your priority and have some initial content on it before you proceed. Most folks are bound to head over to your website if they are interested. If you have the budget get a nice website template from weebly, or squarespace - these sites have templates specifically for those in the coaching health business.
Now that you have a basic framework in place you could consider the following
1. Create a short online course on holistic health (maybe free) and host it on a MOOCs site like Udemy, and offer a premium course for a fee / alternatively direct them to your website for a consultation. To expand to your area of operation you could offer skype or video call based consultation.
2. Hold a meetup where you can talk or do a demo for a group of people interested in holistic health. Capture the contact information of these people and connect with them after the event and try and get them to sign up, offer a special pricing to those who will sign up at the meet up itself. If you see traction for this kind of events, use eventbrite and charge a fee for participation.
3. Use your network and get a few friends and family to try out your program and then use them as testimonials. And as a step further try and use this network to get your first customer(s). Getting testimonials is important and these often lead to referrals.
4. Complementary businesses - Try and identify your complementary businesses. These are businesses who you can benefit from by working together. For example - A yoga trainer, counsellor etc may be complementary to your business. Have strategic alliances so you can offer bundled services to those who are seeking it.
You have probably tried some of the stuff I have mentioned above. But just thought I would share my thoughts on this. Hope it was helpful. If you need any further help or clarification feel free to reach out to me. Apologies if I have written something that is already covered by the other answers, didn't go through all of them.
Often if there is a struggle to get leads and clients, it is a result of an ineffective message (or, as others have pointed out, not getting in front of the right prospects). Most business owners actually do their marketing all wrong, since they follow others' leads, who do not know that today things need to be done differently.
An excellent FREE video discussing how marketing has change, and outlining groundbreaking marketing techniques that would work perfect for your business, can be found at this link: http://bit.ly/EverythingHasChangedVideo
Alyse, I won't reiterate the obvious as you have received some excellent advice about identifying your ideal client and making sure what you have is solving a problem or meeting a specific need for that client,
People need to get to know you and feel they can trust you, so it may take some time. Your clients want to see what you are all about and know you will be around for awhile.
Offer exception information of high value via a newsletter, Podcast, You Tube video, Teleseminar, or even an E-book offering tips or ideas to help specific concerns your clients might have. This is your VFO (Valuable Free Offer).
First let people know you have the skills, know-how and desire to assist them in making those changes and as they see what you have to offer, if you have identified your ideal client and their needs, they will start to keep you TOP OF MIND.
AND...yes, make your pages public and let people know how to contact you!
Also maybe offer a group program to just have people get to know you. You could do this at a local venue and make the cost very nominal if at all. It could be an informational night and a chance to meet your potential clients. Offer a discount for any who sign up before they leave for a more specific coaching program with you.
Approach your local community health center(s) and/or health care exchange office (if there is one located near you) and 1) can you get a meeting with the Director of their wellness/prevention effort; 2) Drop off a prospectus explaining how your business complements their health/wellness strategies (which you've checked out online). Offer workshops for both staff and patients at the CHCs, all of these federally-funded centers provide prevention and wellness focused health care, and the exchanges could point you toward insurance providers offering strong prevention/wellness oriented health plans.
Best of luck with your new business,
It sounds like you are doing many of the right things. Well done. I have a couple of suggestions that might also help: (1) Refferals (ask your existing customers what friends might also benefit from your services), (2) Send thank you notes and a small gift when someone refers someone to you, (3) visit local fitness clubs and see if they can recommend you and finally, (4) try getting a boot at a local farmers market.
Well if you're in this type of Business you understand that everyone's body and conditions are unique. Someone may be diagnosed with diabetes but in reality everyone diagnosed with that has different health quirks from one another. So you could start by communicating how you understand that. It would be best to niche things down into different states of health and build content around each one to connect to people who suffer from them. One thing most people are sick of is the way all these doctors and health professionals never really know exactly what's wrong with them and go back and forth giving them different meds and trying different diets just for none of them to ever work..... all while pretending to know exactly what to do.
making content that shows them you understand and even giving tips and pointers that they can try on their own and see a difference will convince them that you know what you're talking about. Once you get these things mapped out the rest is figuring out the best places to reach each of the types of people you're targeting. Providing an "overall message" that speaks to EVERYBODY generally doesn't do as good as a message that specifically speaks to SOMEBODY, so social media is good, but you want to go in a level deeper. You could find groups on FB that support people with obesity and push material relevant to it there. You could join a cancer group and push stuff that helps people with that condition. You could find a group on vegan diets and push your vegan facts in there. That's better than joining all these groups and posting the same message that generally says "I can help you get healthy, come buy a membership and see what I can do for you".
The more you connect to them on a personal level and become a part of their life regardless to if they jump and join right away the better off you'll be in the long run. The key thing in what I just said is BECOMING A PART OF THEIR LIFE!!!!.... don't just focus on trying to make money, that never works. Becoming a part of them will ultimately draw them to you eventually because they'll eventually decide the little jewels you leave for them aren't enough and will want to be fully submerged in all you have to offer as a result of seeing what each of those little jewels have done for them.... which will communicate the value of being fully submerged.
This question is way too complex to ask here without lots of background. Marketing and selling are skills, and better described as arts that people spend decades developing and improving. Some people have a knack, others do not. You need to develop a marketing and sales plan which is a process and a simple answer.
What would you say to a potential client who asked "What do I need to be successful in health?" Almost insulting isn't it - because it assumes everything you have learned can be answered in a simple question and their situation does not even matter. You need either a business coach to guide you through this or to hire someone to do it for you depending on many factors that must be discussed. Developing content (free) to attract web visitors, as well as low prince products to build your credibility, social media, doing webinars, Google Adwords, networking locally, speaking, publishing a book and many other things are valid strategies depending on you and what you want to achieve. I have a nutrition client in Sweden doing this and have helped over 200 entrepreneurs develop their business plans and strategies. See my program here: http://clevelenterprises.com/coaching.htm Alternatively you can begin to read and develop the selling and marketing skills - allow 6-12 months reading 4 books per month to gain the basic knowledge - better done with a coach in this area too.
In many ways this is a sales problem not necessarilty a marketing problem. Your business description says you work with groups and are working to branch into schools and businesses. This is great because you will gain individual clients from this effort.
I doubt however that is happening with the numbers that are required to feed your sales pipeline. I would go to every networking organization you can find (including the ones you need to pay to belong to) and go visit. Give your 60 second introduction and ask to be introduced to people who can make these group events happen.
If you really want this to work, give yourself a goal of talking to 100 people (one on one) in the next 60 days. In the process people will try to make you their prospect, so be kind. You will though get introductions, some will take you to where you want to go. Get focused on the process and be persistant.
In my networking groups, there are no less then 5 people calling themselves a health coach--most of them MLM businesses selling diet shakes. I agree with Fazad, find out what your market is looking for; I'd ask questions on social media. Then research your competition and market what sets you apart. Use social media to establish yourself as an expert in your field. Post & comment on health related articles.
I am a business coach, so let me help you. Feel free to contact me and I will book you in for my 30 min free Business Breakthrough session. During this you will create a crystal clear vision for your ultimate business success and the perfect life style you would like your business to provide; uncover hidden challenges that may be sabotaging the growth of your business; leave the session re-energised and inspired to make your business highly profitable.
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Write a book about health, coaching or some topic related to the health-coaching profession. If your book is an e-book, you can put a link in it to your website. The hardcover version of the book should also have a page advertising your services. This is not difficult to do because you can publish through Kindle, XLibris, or numerous other publishers for economical prices. This will give potential clients an example of your expertise.
Link a small web site to social media and back. See my prices for example at wadeswebworks.com and shop for the best price. Note my own site is under reconstruction I rebuild it every year about this time it is about 80% done, but the price packages are listed for your reference. If you have that already then follow Jeraud's advice above, If you do not have that knowledge, and if you have a good web developer they will be able to assist you with that. I do it all the time.