I am concerned about bounce rate of my website which is on 76.86%. Is this normal for a blog, or I am not doing something correctly?
My website is from Health and Wellness niche. The average page on time is approx. 1.52 minutes with bounce rate of 76.86%. I am in process of testing and looking to get more input from experts. You can have a look at my website at: myhealthylivingcoach.com
I haven't read all the comments on here but here's what I would recommend:
Dissect your data and understand why you are experiencing the high bounce rate to begin with:
Are they returning visitors that are just looking for contact information?
Is this an ecommerce site and are they simply reviewing order or shipping statuses?
Where is the majority of your traffic coming from and are they looking at product that may be out of stock or prices that may be higher then the competition?
There are a wide number of reasons as to why your bounce rates are high and warrants some serious data mining in order to pinpoint cause and effect. At the end of the day your page load times may be high...its just hard to say accurately without knowing more but I would suggest segmenting your data and chip away one track at a time, think A/B testing for most of it. Good Luck!
That is an unusually high for a blog. However, I have seen a phenomenon of increased bounce rates. I went ahead and tried to account for an across the board increase to the number of websites I manage as well as reaching out to some other web developers.
What we found that was once we created mobile optimized websites, our bounce rate was rising. The phenomenon was actually attributed to "quick call" and "quick connect" buttons on every page.
Search engines assume that if a user enters on a page and leaves without visiting any other page that they did not find what they were searching for. However, with the evolution of mobile optimized websites, they may have found exactly what they were looking for and used the quick connect buttons to contact you directly without having to hit the contact page.
Bounce rate for SEO long-tail is usually high in the blog and Q&A spectrum.
Having a high bounce rate with a high time-on-page may be indicative that:
1) You have content that people like; they are staying nearly two minutes to read it
2) They are leaving because you have solved their question -- which is a great thing
Rather than focus on a SEO KPI of bounce rate, as suggested by several members, I would look at how you can increase engagement with better calls to action.
One thing that immediately stands out is that you have large "walls of text" between the article's featured image and the footer. Check out airbnb.com articles and you will see how they captivate readers by breaking up the amount of text into digestible chunks, with plenty of pictures to visually stimulate.
I would like to give you some list before doing any alteration in your website.
1. Did you analysed keywords based on your theme ?
2. How did you choose the title or what type of topic do you choose?
3. How unique your content is ?
4. What about the navigation url? How related it is ?
5. And what about the promotional activities you are doing?
Try to find out how you prepared your website based on above questions. Try to answer if possible.
Bounce Rate :
It's all about how informative your website is. When a user or visitor who lands on your web page should get clear ideas of what they have come for. If your website target some special or specific topic try to interlink in your content if it is possible and related.
Bounce rates are directly proportional to the number of options a person sees on the landing page of your web property. In your case, all the elements on the main page are fighting one another for attention. I couldnt click anything there as i was not sure where to go first. Give the landing page a singular focus (one featured article of the day etc) and hide the rest in menus/sidebars. too much all at once can lead to high bounce rates. Take a look at msns home page, theres tons of content there, but once you land, you just look at one main focus, one article (that scrolls into 3). rest of it you only see if you look for it, on purpose.
also, try and get rid of the vertical scroll. use submenus, dont show it all on the mainpage. A healthy website normally has around an avg. of 3 or more clicks per visit (which means a 3 to 4 page traversal). Bounce rates should be at or below 30% on the mainpage. keep experimenting till you hit it.
A bit on the side, but your website lacks a conversion funnel (what you actually want the engaged user to do). Think on what you want people to do once they come to your website (im guessing its content + retail through the e-shop).
In that case, start with content, link articles to related products ina very subtle way (small thumbnails at the end of the article would do fine, no in your face ads pls).
Also, the full page takeover for asking people for their email address doesn't help either. It should appear after a user has accessed 3 or more pages of your site (interest has developed). in your face ads right up front cause high bounce rates too.
Hope this helps,
All the best!
Bounce rates for blogs are typically higher, especially if someone comes to your blog through a link to a post on social media or by googling a question an your post comes up as an answer. There are a few ways to lower it though:
- Create links within your post to other posts. So if you mention a topic or phrase you've written about before, turn that word / phrase into a link to the other post.
- Use a related posts plugin. It will find and display related posts at the end of your post. Might grab people's attention and get them further into your site.
- Put a banner ad/content area at the end of each post that entices people to check out other info on your blog - like a top posts page, a free resource, etc.
Those tips should help bring your bounce rate down! If you want more specific suggestions geared to your blog, I can help! Just contact me at www.jasonvana.net/contact
Well, bounce rate of 76.86% means there is a need of getting panic because the visitors are not finding your page that much interesting to stop by. I would say its time to carefully analyse where you are lacking because as the visitor came to your page they hit the close button. It mean may be the site structure or the content or..... your visitors are coming from different niche that can happen if your visitors are coming from some sites which is not based on your niche. In short tell you what there are many reasons behind this exit you need to carefully analyze where you are going wrong.
More than your website, in my modest opinion, you should analyze the web analytics information and try to analyze the different traffic acquisition (SEO, SEA, email, etc.) and have a look in figure to discover failure and the specific bounce rate, more than the global bounce rate
The high ratio of bounce is always a concern, but the main factor to consider when evaluating Google Analytics is how broad is the time period you are evaluating. The greater the visitor volume the more diluted the activity factors will be. Take a look at the bounce rate for a set of single days.
If you still have a high (more than 60%) ratio review where your visitors are coming from and check your site navigation and last update your content regularly and see if there is a change with something that retains the visitor or motivates them to view more pages.
Hello Zoe - having analyzed websites in your industry the answer to your question comes from customer segments prior to arriving to your blog: personas (prospects you want to sell to) are single men/women in the 30's with high disposable income, families who want to have a healthy lifestyle and 50+ women who want to look great and live long (influencing their husband who doesn't like talking about health). Hence you must adapt content, keywords and services to these individuals without mixed messages. The picture of you and your partner will not appeal to the 30's and juice recipes not to a busy mother of 3 kids who needs something off the shelf at Costco or Walmart whilst doing her groceries. Then invest in a simple CMS that allows you to update content on the go. It's a fast pace business with trends changing every 3 months. Last but not least work on your value proposition - why should I buy/subscribe from you vs any of your competitors. Focus on Facebook and Google Analytics until you master these channels before spreading efforts on multiple platforms. You are talking to people on the go so test your mobile presence every day. That's all you have time for in a day! Wishing you nothing but success
Overall, it's a good website but here are some flaws and comments:
1. The top header image is too distracting. It takes all the attention from the content. Put something less prominent, so that the visitor is encouraged to scroll.
2. Use video to draw attention. It can really boost the time the person spends on the site.
3. Are you bringing relevant visitors to the site? How are you generating traffic?
I agree with many of the points below and have one more thought to share.
Your site is nicely laid out and busy. As Dave states, you are focused on engagement. This will drive your bounce rate down (which is a bit high though maybe not a metric to focus on) and increase your 'on page' time.
To really focus on engagement then is the key. Who is your target audience? Boomers? How do boomers use the internet?
Some of them are super savvy -- others need things laid out a bit more simplistically than your site does. I suggest this could be a design issue.
Can you cull a few of your users and run a small focus group or survey with them to help identify the key pieces they take away from your site? Perhaps your users get to your site and immediately get overwhelmed-bounce. :-)
Poll your clientele and your ideal client (if they are different) to look at online behaviors.
For a blog, Google Analytics measures bounces unfairly. Here's the secret to getting your true blog bounce rate:
Google Analytics has a free version I use and I suggest you use it as it is really helpful. Also statcounter has a free version.
Your View Page source should be looked too, your keywords and how you page is optimized.
Right click your mouse on you home page and click click on View Page Source and you will see the coding. This is vital to the search engines (Yahoo Google) that serve up results to people looking for a related service like yours. The high bounce rate usually means people get to your page and it is not what they want or thought the product was.
Considering the nature of your field, the audience is interested in healthy living but not finding what they are searching readily available on your site. Your site is very attractive and fresh looking but it also has a very busy long Home Page - it's possible to have too much information on that page which in-turn causes the viewer to move onto other sites.
If I may suggest - use the Image Slider to Offer Specials, Promotions, Tips of the Month, etc. You have a nice videos, you may want designate at least one area at toward the top of the Home Page and have a different feature video each month or more often if possible.
You didn't mention how many of the bounces were new visitors and what methods you are using to drive visitors to your site.
If you aren't using AdWords Campaigns, I recommend that you do creating Display Ads and/or YouTube Ads. Both of these are generally less expensive than Search Ads and are great tools to cover broad areas of interests, age groups, etc so that you can really hone in on your audience.
Do you have Google analytics installed on your site? If you do start by checking the visitor flow- see what pages are losing people or creating the drop off. How many pages do visitors view? Are they moving around your site or exiting immediately?
One recommendation I would make is to refer to other articles on your site within the articles - it can encourage the reader to dig deeper into your other posts.
That's a high rate, without doubt, but you're right to question whether or not it's purely a platform issue. In many respects, people who find blogs through a Google search are searching for an answer to a question. In most cases, you'll have answered that question on the landing page. This is part of the reason blogs encounter a higher bounce rate than normal sites.
If I could offer some direct tips specific to your site: Blogging is all about engagement, if you preach at people then they automatically turn off, you need to engage them, ask them questions, question their beliefs so stop being preachy, it's a blog, engage and encourage engagement. Also, you're right to have related posts below your blog, but I would cut it from 8 to 4 because it's taking up too much real estate. Finally I would change the colour of the text on the related posts, make them more bold, encourage people to click them.
A final tip that anyone can use, bounce rate is all about getting your visitor to click through to a second page, to do that, you could completely omit a vital piece of information and at the end of the post, refer to it with a link to a second page. So for example, I'm looking at your "5 ways of detoxing without the juice" page. Placing the #1 tip on a new page and count them down from 5 to 2, then at the end have a "Click here to discover the #1 way of detoxing without the juice"
That's really a very big bounce rate. Have you look at your data analytics see from where you are getting maximum (Search Engines, Referrals) and see what are their landing pages and exit pages.
Generally the reason would people are not finding what they are looking for on your website. So understanding the source of visitor, landing page and keywords if search engine or type of referral site (referral site) should tell you the reason.
Your site took a long time to load, don't if its the case with only me or with also the others.