How do I land the first clients for my new digital marketing agency?
I am a Google Adwords certified expert with 5 years of experience and I want to start my own digital marketing agency. I know I can help small business's sales grow faster with Google Ads and PPC. How do I land my first clients to get my business off the ground?
I remember being in a similar situation a couple of years ago and completely understand your frustration. In my opinion, it pays off to invest in paid marketing and advertising to get the world to notice you. Once you've landed your first few clients, you can use them to spread the word and promote your services for you.
So all in all, investing time and effort in cultivating a strong and unique digital presence and a hardcore marketing strategy is key to attract clients in global markets. The correct usage of the right social media platforms to reach your targeted audience is very important, as is attending relevant networking events in your vicinity to promote your services. Run campaigns, get a landing page up, invest in promotions and paid posts, and before you do all that make an irresistible website to let the world know what gaps your services fulfill and why they should do business with you.
For me and my friends, the first clients came from personal networking. The type of networking depends on the niche you want to get. Some business owners come to conferences, some come to yoga seminars, some to high-efficiency training. You have to know what are the events, that your perfect clients go to.
Also while you work on your first client, expand your network using his recommendations.
For me, the faster way is to join a nearby networking group or look for your friends who is a business owner.
The most important thing is trust. If your clients trust you, that means they are ready to cooperate. Also, they should know that you're ready to support them technically and give them full privacy access.
I was in the same situation, you need to find out the necessary tool to start making it happen and not just sitting there doing nothing. Rather than a website, you will need to use landing pages and sales funnel, the best possible platform for a beginner is clickfunnel - you can get a two-week trial here: http://bit.ly/Clickfunnel2freetrial
As clickfunnel enable to use a landing page and sharing of a funnel is easier, you can make a funnel for your customers at additional pricing and as well as we all know that google adsense does not like someone's else website.
Get ISO Certification, This helps you in showing authority to big clients that you are secure and trusty in the market.
Use Linkedin and Facebook for business leads (Free and paid).
Tie-up with established companies for ongoing work till not you get your own clients.
Paid press release, this will give you authority backlinks that further help you in social media account verification.
For good clients, you need to build your authentification, if you ready to work in less wage in starting. It's easy to get clients from Linkedin.