I am interested in marketing myself for consulting opportunities, how do I start?
What are the most effective steps to creating and marketing a small contract consulting business with expertise in healthcare and Affordable care act.
Decide field become master ,you should know each and every thing about that field first join forum like mosaicl HUB ,once you feel OK join live person and start working
Hi Frank, I believe most answers are already given to you. I think it's important to find a balance of tasks. I reckon that you know what you would like to consult companies on and I also assume that you have done your market research and that there is a need or requirement to what you can offer. Once you define your target audience I first would go with what the majority says here: Have a website, you can create a simple website or have one created for you. I've done my website on my own with wix.com and so far it hasn't let me down. The downside is that it might not look 100% professional but if you want to keep your start up cost low I would suggest to build it yourself. There is 100's of templates that you can fully customise. I would also suggest a social media presence such as linkedin, facebook, twitter, google+ and maybe even pinterest. There is loads of tutorials out there on how to use them effectively but having a presence is one of the first steps. You just need to be aware that you may not get much out of it in the beginning. It takes a long time to build and the return is low if not even none in the first few months. But there is ways to promote it with low investment and it might be something to look into. A blog is also a good way to get a reputation. I personally use wordpress and am very happy with it. You can engage with the audience and you get people to see what you do worldwide.
The most crucial aspect in my own humble opinion is that you may need to "kick some doors in" so to speak. Doing the well hated cold call or even door to door sales is in my opinion not something that a start up can avoid. Especially in the consulting business where you might have a lot of competition in the market it can be difficult to get in. My strategy is to get as much information about the companies I'm targeting as I can possibly get and usually try to get an appointment with the CEO. Even if he/ she is not the decision maker in what I have to offer I find it very helpful if I have higher management on board before talking to the people responsible. In any case getting your hands dirty in the beginning is key and my advise would be not to delay but to just go for it. If you wait until social media brings a return, your blog gets noticed or your website brings in the clients or even wait until your "good" reputation or word of mouth will get you the customers running into your door is not going to happen. You need to be aware that knocking down on doors is nearly mandatory.
I'm sure a lot here would disagree but I started my consulting business a little over a year ago and I'm just starting now to get clients coming in every now and then because of my reputation. It takes time to build and in my case I didn't have the money nor the time to wait until recommendations are flowing in. I build it from scratch and 15 months later I start seeing the return on my efforts.
Sometimes its easier to connect to old clients you worked with in your previous jobs but don't expect anybody running into your door just because they know you and think they were waiting for you to open up your consulting business. (I know it sounds harsh but the reality is that consulting is a great way to make a living if the time and effort is put in). If all this still didn't put you off and you think, yeah, I'm going to do that, then welcome to the fantastic world of consulting. :-)
I may not have the experience in health care and medical consulting but if you would like to have a chat feel free to contact me/ add me on linkedin. Sometimes its good to have a chat with somebody who just went through all that :-)
Wishing you great success in your new venture.
I agree with most of whats been said, but like any product build the brand behind the products, the fact that you are the brand is irrelevant, find a good linked in marketeer to help develop your profile and brand on linked in, connect with as many related people as you can and start pitching to those in need of your services, your products are what you offer, so don't sell your self short!...but sell hard!,,wish you luck!!!
People you know are always the best place to start.
Surely a professional website with some value proposition spelled out.
LinkedIn groups are a great place to get some visibility, but beware there are some hard sellers and lots of arguments. I try to target people on LinkedIn. You can reach them if they are the same group as you are free, or use InMail.
Zintro has brought me some relevant contacts.
ScoopIt is a great way to create some social content by just commenting on what you are reading.
I agree that you have to create a brand for yourself. Most importantly you need to find some independent drug reps that will allow you to speak at their events, there are more out there than you think. This will get your foot in the door to physician offices and help your branding.
Over time if seen valuable the drug reps will pay you to speak, this in itself will brand you as an expert. Then you can build it into speaking at CME training conferences.
As you probably already know healthcare industry is a hard and slow process to build a business in.
Hope this helps!
I would start with social media. It's FREE.
Get yourself and account on Linkedin, if you don't already have one. Fill in your profile like a resume. Start Searching and sending out connect requests to people/companies who could use your services.
Start up a Twitter page, search/find/follow people/companies who you think might be interested in your services. Start posting Tips, Advice or Articles of interest related to your field.
Get a Facebook page and do the same.
Use a social media management website like HootSuite to auto-post to all of your different accounts. This makes posting a lot easier.
Another site that i would recommend having a presence on, is Scoop.it - it's like having your own online Magazine. You can create TOPICS and post articles under different/specific categories that you create. Get followers, Network, etc.
If you can afford a professional website, get one. There are also many FREE website building sites where you can basically create your own simple website, like www.WIX.com, but you will probably have to pay for hosting services, if you want to make it live. I also hear that www.web.com has website services at decent prices.
I have personally found Linkedin to be a very valuable networking tool. The more time you put in to making connections, the more connections you will make. Just like MosaicHUB. I highly recommend eventually paying for a "Premium" account. It is well worth it.
Sites like this (mosaicHUB) and linkedn are goldmines of contacts and opportunities. Remain professional, stick to the facts and don't oversell yourself.
If you are into health care, then you should approach for the smaller health care unit. Though you have not explained your field of expertise, but still I think you should co-ordinate between Organisation/corporate/private companies and health care units and provide them an insured health care for the employees and their families.
I'd like to echo some of what my colleagues have already stated regarding the importance of establishing a solid web presence -- this is absolutely paramount in the increasingly changing, interconnected, and digital world we live in. Nowadays, your website is your digital storefront. I can not underscore more strongly the importance of this first step.
Frank, the marketing tactics mentioned already are good ones. You first should consider an appropriate marketing strategy to guide your marketing tactics. If you want to build your business through referrals, may I suggest you investigate www.GiftedReferrals.com as a possible path. Their online self-study workshop is almost ready for launch. Their four steps include:
1. Establish your market position: For a solopreneuer that means taking some time to assess and align your skills, expertise and passions with your desired market and the benefits your clients receive.
2. Define your perfect prospect: Create a detailed description of the key characteristics that you will communicate to your referral sources.
3. Create your compelling marketing messaging about your Perfect Prospect and services. Watch "Simon Sinek: The Golden Circle" on YouTube.
4. Design your marketing tactics to support your referral strategy. Be intentional about creating 6-20 referral partner (Advocate) relationships to give and receive referrals.
Contact me with your question.
Frank: All good answers. You will have a lot of competitors-large & small-who have all the answers to the ACA and the health care problems. What will you know or do that is different? For example, will you offer a "fulfillment" service for smaller companies? Or a means to select best option as an independent (since you will not be selling policies)? In other words, define your competitive advantage, your client segment (you can't be all things to all people). As others have said, write for the local press (can you arrange for a syndicated column?), take advantage of any speaking platform-Rotary always welcomes speakers, be a guest on any radio or local TV outlet, etc. Visibility, credibility and brand. Good luck.
There is such great advice here already, but here are my two cents. Begin to build out your brand with your company name, messaging and collateral material. Spend some time thinking about what your brand will stand for and make sure all of your messaging supports this image.
Begin to build out your brand by creating your website and blog where you can post on your areas of expertise. Build out your social media profiles and engage with prospects (e.g., by posting to selected Linked In groups and sharing articles in mosaicHub resources and posting tips to your Google+ page).
Register your website with Google, Bing and other search engines. If you have premises, be sure to create a Google Local page so you appear in local searches. And don't forget You Tube, which is one of the most powerful search engines. Video is a fantastic way to create your image and get found quickly on line.
Include testimonials on your website and social media pages. Again, video testimonials are stronger than written ones and people will watch before they read.
Finally, start marketing. Use your virtual and actual network to help you reach prospects who need your services. Good old fashioned prospecting on the phone still works well, especially when you have 'warm' leads who have been referred by your network.
Congrats on your new venture and best of luck to you.
I recommend a Brand Yourself page which will assist with social media and google rankings. Facebook/Google ads are an option, though be careful not to set too high a budget without researching what works or you'll spend a fortune for very little results. Contact people through LinkedIn to let them know you're available for business. Find local spots and online sites to place your services. Definitely offer to speak at community colleges, usually there are classes that are looking for people to speak to students or groups in libraries, etc. These are great opportunities. Everywhere you go, try to work it into the conversation.
Congratulations on getting started.
Be sure to start with a personal website (don't worry about Social Media for now), and then follow the steps here in this book:
HI Frank, seek out and take advantage of opportunities to demonstrate your expertise. This may include: speaking gigs, e.g. workshops, panels, presentations at local events or affinity groups; create/write articles, blogs, reviews, tip sheets, newsletter fillers and social media updates in your area for general and targeted consumption; volunteer for a local healthcare organization and/or an event where you can connect with potential clients; and network smartly. Good luck!
Reach out to former clients for referrals.
Get business cards and NETWORK..
Create a basic website that can grow with you.
Google your name and make sure nothing wonky comes up, if so, address it.
Update all your social media pages and post about related topics.
Offer a FREE consultation to close associates to bulk your references up.
Offer to lecture.
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