Is it ok to send introductory e-mails as soon as you're connected with potential prospects on LinkedIn?
I am involved in IT outsourcing. What is the best practice to follow up with potential prospects on LinkedIn? How do I get similar prospects from Facebook? I think FB is considered for more informal communication, but what do you think? How can I reach out to my prospects via these platforms?
If you have something of value to me please let me know. But do your research before and be clear and precise in your value proposition. If you want to introduce yourself please do not contact me. I am working on my business and only want to be introduced to salespeople who have taken the time to determine how they can be of service to my business based on my actual needs.
I find my buyers appreciate my research and my solutions better when I do not waste their time with blind introductions.
I have found the best way to build on this first connection is to ask about them. Find out more about their company, services or products. Once you know that - determine if you can help them - giving first works for me - not all situations will fit this - I am also selective in accepting invites - especially since our niche is very narrow.
Since you are B2B, another good tool I've recently discovered for connecting with biz owners/managers is Manta -- it's kind of LinkedIn for businesses. Manta makes default profiles for businesses, and business owners can join Manta (free) to build out the profile as they see fit. What's especially useful is roughly 40-50% of the time you can see the owner's/manager's name & contact info, if you're looking up a specific business. As many have said, tailoring your introduction email to the specific client is critical in B2B cold outreach. Hope it helps, happy selling!
Re LinkedIn, I would recommend waiting for at least 2 days. Your message then should always start with"Thank you for accepting my connection invite" and so on. I don't use FB for business but I guess it depends on your business model.
As others have pointed out, ensure your message contains something to help the prospect, gauge their interest in your services and does not sound like a used car salesman.
I would suggest that you message the prospects that you connect via LinkedIn. Same for Facebook. Keep your communication within the platform where you are connected and then ask for permission to contact them via email/phone, etc.
Good question and I agree with many of the responses below particularly Pete. Linked-in is a great way to get in front of a prospect and after you've connected, (and perhaps you also can mention a colleague's name whom your both connected to) send that email or call the person to find out their interest in your products. Linked-in's 'inmail' is also a great feature to use but you need a premium membership.
Simply offer "real benefits." Plus be smart, bright and polite.
It depends on what 's the content of your "introductory" email.
A good rule to follow... GIVE before you ask for something.
Remember you are trying to get prospects to KNOW LIKE and TRUST you.
Make sure you really understand who your target market is. Write down a detail profile of who you want to do business with.
You need an OFFER that your prospects will be attracted to. Something that will help them address a need, want or problem they have.
You can use Facebook to promote the OFFER. Major objective: to capture the email address of prospects, so you can build an email database.
To your success,
'the Marketing Coach"
Ravindra - Sending a thank you note immediately after connecting with someone is not a problem as long as you don't jump on on them with a sales pitch. Wait a couple of days and send some useful content. Ask your prospect if the subject of your second mailing represents a challenge his/her company is working to resolve. Use your sales management system to track responses to help you remember what you learned. This will help you keep your follow-up telephone contact on track. Hope this helps. Steve Chapman
Is always better to send emails for that purposes, otherwise people will not know at all than you or your company are on the market
It depends on the scenario and your approach. Is it ok to immediately send your CV / Resume or work history to a prospect? Not necessarily.
Is it appropriate to see what your prospect is looking for, briefly introduce yourself and mention why you think you'd be a fit to help them? Absolutely. Invite your prospect to look at your profile for reasons a and b. And maybe C. Keep your exchange in a private message, not a public board.
Make it personal; don't give the impression that you're a spammer or you'll never get in the door.
It is always best to add value through publishing/groups and comments first. Otherwise, it is little more than a cold call.
Hi Thanks for your question, once we have assigned to job that job have tracked with over few project oriented platform will help us to project communications, example "podio". face book are just introductory only.
I say NO, I don't respond to introductory email as most of them may be a spam one. And more over direct contact would impact more rather than doing this kind of stuff.
Thank you every one for great suggestions. I will go with the majority that not to bombard with introductory e-mails etc..
I have already started working on how to do subtle marketing...:-)
MosiacHUB is becoming great platform to learn Marketing, networking...
Thank you very much.
I think you should use LinkedIn Message Box.. It give more professional impact.
I prefer communication thru LinkedIn message box than email.
First, LinkedIn is professional and Facebook, for me, Not i Even if they try to extent their businesses in that field. The most important point also is to target the right persons/companies as these people receive already a lot of messages/proposals from many persons (also often relations) about different topics. Is your system unique, a niche product?
Yes, absolutely introduce yourself but do not try to sell anything. So tell them just a little and ask them a question about their business. Show interest in them. If your profile is good and they are interested, they'll come back and you can start a dialogue. Once they trust you and you have a good dialogue going then they might be interested in hearing more about what you do.
Absolutely. Reach out while you are "fresh" is someone's mind. Wait too long and they may forget how they meet you.
I agree with what many have said though. Keep in honest, personable, and not salesy. This is the top of your marketing/sales funnel and you want to establish a good relationship.
I think following up on LinkedIn as soon as possible is wise. You may not get anywhere, but it shows you're paying attention and wanting input and possible biz relationships. I agree that FB is probably a little too casual and harder to talk one on one re specifics. I've had some good prospects from joining some of the discussion groups on LinkedIn, though I don't get too carried away with it.