What is the best strategy for a new company to create brand awareness on social media?
I am launching my website at the end of the month and I am creating a plan for getting my name out there and generating business. I have created a newsletter, added follow links to my blog and I have created a weekly newsletter (1 short article) to generate traffic and new business. Any ideas or suggestions for making the best use of social media?
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It depends on what your business is. I tend to utilise Facebook and Linkdedin the most. You need to make sure that you are posting things of value. Also good to offer something for free in exchange for their name and email in order to build your list.
I have sent you a message with some further contacts.
The reach-ability of Social Media is generally gathered through references. These reference groups can also be acquired through networking. You can also use other social groups or Professional Groups to create an awareness.
Regarding Newsletter, if you induce the topic given by participants or something like social interaction or you can put a topic for debate.. generally people enjoy debating.. it could create traffic.
Have your site ready, engage people about their interests. Offer incentives from your site to spread the word, and always show your audience what your business is doing so they get a glimpse of who you are.
Social media is all about engagement. You need the right ratios of value, engagement, promotion, and hype.
FREE. Lovely word, adored by millions ...and guaranteed to gain attention. IF the attention garnered isn't your target audience, no worries; 99% of them won't grab whatever you offer, but your target audience will. Maybe not all, but in the high 80% or low 90% will. If your newsletter is to be an ongoing thing, the first copy free and downloadable will be a start. A product? A service? What have you as a solution to some folk's problems? That basic formula - find a need, fulfill it - is the key to most successes and if you have that, a teaser or proof of it offered free should garner enough traffic to get your snowball rolling downhill.
Wow! There are many great answers here.
I've got one small piece of advice:
When using social media (this goes for anyone, really) read, re-read, re-read again, and read once more. Check for typos, grammar, inconsistencies and make sure the messaging is correct for that specific channel.
What works on Facebook does not always work in the same way as on Twitter, or Google+ -- not just the length of text, but how your messages are written. Optimize your messages specifically for that channel and note the best times to publish on these channels.
Lastly, don't rule out using images (when appropriate) to show and demonstrate your message as it relates to your website.
A call to action can draw your reader in and engage them to some activity. Since this is a new website , perhaps you can ask the user to engage with a direct feedback on how you are doing? This will help you get research to quickly improve and provides them with a sense that they matter.
My advice to you as a start up is to forget about branding. Branding is not revenue. You need revenue coming in before you can worry about your brand. Concentrate on marketing, generating leads and converting those leads to customers. Branding comes later.
Knowing what your competitors are doing is key. Also make sure your website is user friendly and has content that is going to attract the right customers. All social media sites are good but make sure the information you are posting is valuable and will attract the right customers. Do your research! Make it count.