I am looking to attract the right demographic to my site and programs. How can i achieve this with Social Media?
I have just launched a website; www.synergisticrelationships.com.au
I am putting up articles on Google +, created youtube clips and shared on Facebook and Google +.
I would like to determine how to refine my opportunities for people to subscribe
Congratulations on your launch! Your site looks like a valuable resource that many people could use! I would like to suggest going where your audience is. You are looking for customers with a specific need, so you may need to seek them out and then you can use the all powerful word of mouth. Perhaps partner with some EAP programs with local employers or non-profits. Perhaps some doctors offices you are comfortable with will let you leave pamphlets with QR codes to your site. The veterens administration is a good place to visit as well. I think you have to do a grass roots campaign and find your audience. Social Media is great, as long as you make it interactive, if you are a bulletin board people will drive right by. If you are offering free samples, chances are people will inquire. Think of places your potential customers visit and go there with your product. Don't forget trade shows, conventions, conferences and anywhere you can find solid partnerships. Look for the "what’s in it for them" factor as well. Good Luck to you!
If you want to find your target market quickly the best way to go is through Facebook Ads. You can target your ads as specific as what color people like to wear. This will put you right in front of your target.
HI. First look at specific targeting for your audience via Facebook advertising, and begin a small budget campaign to test response. When you see the type of response you are getting refine your target and respond to the trending conversation. Boost posts that are popular to increase your visibility online with FB. Post daily or several times weekly on Google+, for increased SEO, through Google. Utilize any testimonials possible on FB with advertising. Do the same on LinkedIn, and Google+ and YouTube. Keep increasing your visibility that way and you will attract business and attention. FInally write relevant blog posts daily and share on all the above mentioned social media to drive traffic to your website. Utilize helpful and value added information not just a self promotional approach.
Use specific keywords on the website to attract the demographic you want. Also when posting an article link, think of an attention grabbing headline to go with the link. Think about who you want to visit your site and how you would describe that demographic. Use the terms to target them.
I think almost all gave so many good points.I would like to add one more valuable note.There are few best available social media analytical suites which gives you all the details like who are all the customers,what they are talking about your company?Customer behavior etc. Based on which you can drive the effort towards right target audience.
I would like hear from you and feel free to reach me if you want more information on this
I think you have some good feedback already. I would add that it sounds like you are spending time pushing your information out. What are you doing to engage in others to show your authority? If you get into a dialogue with others in social communities based on what they posted you can show your knowledge, expertise, experience.
Something we have been recommending is Event Marketing. This allows you to show your expertise talking to a group. For them to join the event they have to register with their email address giving you access for post event newsletter marketing. Promoting your event will include a Press Release, Social Media Marketing and Event Communities.
Hope this helps.
Clearly identify your target market's persona - you can have multiple target markets. Do research and determine which social networks they hang out in. Get to know the social networks. Here is a video where I explain the difference between the networks: Understanding the Social Media Networks: http://youtu.be/Hi8DUJoINk0
They other thing is to blog. Put yourself in their shoes and write about what will help them solve their problems (pain points) and what interests them.
Here are two more videos that will help:
What is Inbound Marketing: http://youtu.be/5qoHtUVLhjc
What is Content Marketing: http://youtu.be/kJMzeepcIR8
what everyone else here has said is valuable. The thing is that you really do need to understand who your client base is. If you don't you'll attract tyre kickers and time wasters who'll constantly whine and complain.
This type of client will drain you of time money, enthusiasm and energy.
We have all had these. Right !
Here are the first six questions I use when targeting clients.
1/ What do they want ?
2/ What is stopping them getting that ?
3/ Who do they love ?
4/ Who do they hate ?
5/ What do they love ?
6/ What do they hate ?
Until you have answered these questions you are wasting time and spinning your wheels. There are more but I'm not giving away the farm here.
Mike Noone is a marketing psychologist and NLP trainer who has worked with some of the greatest marketers on the planet. He is also an international #1 best selling author.
Wayne, congratulations for your launch. And thank You for asking a question that can help many people.
What works for me and what may also work for You is this:
1. Use a squeeze or opt-in page
2. Have a Great Freebie or a series of Freebies/ Newsletters
3. Use a video to tell your story Videos have the highest conversions thus far]
4. Keep it under 90 seconds [You can use Fiverr.com]
5. Have a 1.2.3 sign up process [Asking for more info than that - i.e .First. Last Names and Email- is going to annoy people]
6. Have your video somewhere prominent on the page [Above the Fold is best]
7. Always have that Privacy clause letting people know that You are not going to trade, or sell their info to 3rd parties.
8. Have page links at the bottom so visitors are not distracted
9. Have feeder pages that goes from your articles, online contributions on various forums, all your social media place etc. YouTube etc , to your opt-in page
10. Have an ongoing marketing strategy
11. A secret sauce/source.
Hope It Helps!
Peace +Much Love
Define your target market and ideal customer and determine where they get their buying information and which social media channels they use.
Agree with Joseph and Bernadette, but I'd say if you're not sure who your ideal audience is yet, then you may want to use social media for your 'market research' before you wind up clogging your channels with the 'wrong' followers.
1. Decide within yourself what synergistic relationships you'd like to support - what is of real interest to you.
2. Do some quick searches on who actually pursues those synergies - need them, know they need them and are looking for them.
3. Listen online for 1-3 months to see where those people are and what they respond to.
4. Then develop an interim content strategy around market research - give them what they want (based on your listening), interspersed with the right questions or mini surveys to develop a solid basis for your website and social media content.
5. Revise your social media strategy accordingly, and ensure your long term content strategy matches up.
There is really no short cut to getting the results you want online. We just have yo do the work.
Hope this helps!
Create Facebook ads targeted at a given demographic and then directing those people to your site would be a start.
Also offer exclusive downloadable content on your site in exchange for their email address would help you build your list of engaged audience.
Great advice Joseph... but I would add... that Wayne, you need to have a very clear idea of who your customer is to make any social media successful, i.e.
your website doesn't explain who you are targeting, as targeting and messaging to twenty or thirty somethings is very different than baby boomers.
If your stuff is geared to the men and not the women, that too will be different.
If you say 'anyone and everyone'...well, good luck. You don't have enough money, time or resources to serve everyone.
Social media only works if you are very clear on your audience, then as Joseph says...give them what they want.
GIVE, GIVE, GIVE, and than ask. What does your ideal customer want? Give them free information, suggest apps, articles, entertain them, and add value to your social media site. When you ask them to visit your site they will be happy to do so. Don't just promote yourself and your website. Add value and answer your customers question even if you don't directly get anything out of it. They will repay you later. You are growing an asset and a fan base.
you can also blog and get SEO and links back to your site. Same as before, don;t plug yourself. Answer peoples questions and add value to your niche. Be unique as well.
Great videos but don't go straight into the us part. Give value first. Your customers will use your site when they want too. You can't push them. Great video though.
I checked out your site, looks great. I would suggest making the quiz's and guides self add when people click an answer. It will make it user friendly.
I suggest the book Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. It helped me in social media and I think it can help you as well.