Everywhere you go, whether in real life or online:
- Have a clear, concise, consistent message that speaks in terms of the benefits your service provides
- Engage with people frequently and create genuine connections, rather than just trying to increase your numbers
- Provide value. Always be the person that people are glad to see coming, no matter what form it is in
Don't just rely on social media, although that is one super option. You should consider the following two strategies, as well:
1. Network, network, network! And I mean in-person. Chambers of Commerce, Rotary Club, professional referral organizations like LeTip and BNI and others are a great way to build a network. Members of those groups are always looking for reciprocal referral relationships, and if you build RELATIONSHIPS with them, they WILL refer to you!
2. BLOG. Social media is great, but a blog is one great way to showcase your expertise. Oh, and it's free. It's great SEO for your Web site, too!
These two can keep you quite busy! But if you have any questions, please feel free to contact me or connect with me on social media.
Best of luck!
Build a Cascade of Influence. Start by considering all those who might talk to others about your services/products. Ask them to try or test you out in return for a testimonial or recommendation.
3rd Party endorsement always gains followers. Best to have someone else raving about you.
Also writing articles and being seen as an expert will attract people to your network.
CONTENT! Add real, tangible value to your audience and ask them to share it with others. I use Youtube, FB, LinkedIn, Twitter etc and I also build partnerships with other experts and leaders and I've created a combined audience of over 700,000.
Start slow, but keep going and you'll get there!
If you need any more advice or help, just ask!
first tell me which social networking sites are you using now?
And start search engine optimization also for your website.
Hi Dalene. Looking through your resume, you have a great deal of contacts with different companies in previous roles. I would suggest you build your LinkedIn contacts at these companies. Once you have made the connection, you could then email them to let them know you have formed a new Company for event management and would be happy to assist them.
I would also join your local Rotary Club or Chamber of Commerce and join a committee such as Membership, Marketing or Events and volunteer your services. From this I am sure you will receive referrals.
For facebook, you could write a blog on selecting great locations for say a wedding and then boost the post. Pictures would be imorptant. Be sure to select the demographic of the audience you want to attract..
If there are local restaurants with extra space for catered events but they don't have a events co-ordinator you may want to offer services to get their space utilized. Good luck with your venture.
Identify the professional association that you think will give you the most opportunity to give back. Get on a committee and volunteer. Allow others in the profession to see you intelligence, creativity and work ethic. The cost here is your time and willingness to share your expertise.
Looking at the answers provided, it's all to be mentioned for the SEO services. Yup! This could be one of the factors that still proves to strengthen your online presence in an excelling way. Whilst, you do want to look in for other alternative methods that could still enhance your identity.
You've pointed out that you're available on most of the social media portals. In such a case, the foremost step that could mark your presence better will be the "active" engagement amongst the various groups as well sharing up your business information in a fruitful manner.
Besides, try moving up with Paid campaigns; could be of a traditional or online. Say, a brochure for your business describing the key aspects of your business, email marketing with interesting stuff being included in it, and so.
Apart from this, you can try creating Paid ads in Google, Facebook that can help you in reaching out more effectively.
Just put your exertions in all possible ways to draw a better outline for your business.
Most people overlook LinkedIn. You can't setup a profile and wait for people to come to you. Join groups relevant to your industry and actively attend events that seem interesting to you. Another avenue is creating your own group and events, that way you can specifically tailor who you meet and the topic of discussion.
Unlike the other advice, I wouldn't recommend spending money on SEO for a business without a nice amount of capital available.
SEO is a long-term strategy that Google can kill in a second if you hire the wrong firm or have the wrong backlink profile and strategies in place for it.
There are Five easy steps you need to do to grow your business network and start benefiting from it.
1. Decide the types of people that can influence your business.
Are these people prospects, current clients, or other individuals who can send you referrals, write PR about your business, or help you with specific areas of business with your stuck?
2. List out those types of people that you want in your network. (prospects, clients, influencers online, people with a large reach of your target audience, journalists, etc)
3. List of the exact people you want to build relationships with. Maybe you already have some relationships there. That's fine. List the relationships you do have and the people that you want to get to know.
4. Find where they are at online and send them a message. If you have a specific question to ask, send them a message and ask them. If you work together on something, let them know.
Start sending them messages and talk about why you want to build a relationship with them, how it benefits them, and what you're interested in doing or a specific ask.
5. Make sure you stay in touch on a frequent basis to get the person used to you adding value and delivering on your word. Once you do that and have strong relationships, you can ask for specific referrals to others and stay top of mind for when opportunities pop up.
Let me know if you have any other questions.