What are some tips for starting a blog on my company's website?
The name of my company is Om Sai Foods. We manufacture a tea and coffee premix along with vending machines. I am thinking of starting a blog but having trouble coming up with topics/ideas. Could anybody give me suggestions on useful blog topics?
Here is my website: http://omsaifoods.com/
It requires careful consideration and exercising judiciousness while choosing a blog topic for promoting any product/service via online website. Promotional blog articles need to be able to capture and also sustain attention for achieving the desired marketing goals. Effective blogging constitutes a crucial part of an overall digital marketing strategy.
Blogging is key to your online content marketing strategy. Content marketing, on the other hand, is an important tool for Digital marketing. Blogging, however, will not help much. If the topic you will be discussing on is irrelevant to your commercial interest. It fails to interest the targeted audience and is not properly displayed on suitable social media channels.
Tips on Choosing a Blog Topic
1. Types and Uses of Blogs
2. The Purpose of Blogging
3. The Significance of Choosing a Blog Topic
4. A Topic That You Have a Passion for Writing
5. A Topic That You Feel Confident to Debate On
6. A Topic that You Have Knowledge About & Enjoy Researching
7. SEO Tools to Find Blog Topics
8. Focus on Trending Articles and Steal Like a Smarty
All these points will help a lot in selecting a blog topic for ensuring the proper promotion of product or service online. Finally, blogging can be really helpful to promote and advertise product or services across several social media channels. Source : https://www.pattronize.com/blog/choosing-a-blog-topic/
Don't just focus on conversion, leads and same stuff. First of all, think about users and create USEFUL articles for your target auditory. In you need some ideas, here is how can you find it:
1. Check your SERP competitors and their blogs;
2. Check the articles and blog posts that performs better than other.
3. Check the keywords in that articles;
4. Proceed with the deeper keyword research.
As for example, you can check GearHunts - this girl want to create the product reviews, but first of all she want to provide useful information for users.
Search for the keywords which have more search volume, draft an article by searching your keyword in google news, trending forum, or magazines. If you do not have time for all these, simply outsource your blog. Money-saving option is to all other bloggers to blog on your website. You don't have to pay them, just give them 1 backlink.
The easiest way to find the right topics for your blog is to do a google search for your industry niche, read through what pages are coming in the first pages, draft a topic and there and prepare your original content
Then go to public question and answer websites like Quora, Reddit, business.com, etc. and search for your industry niche, you will get tonnes of topics there.
Online tools like Buzzsumo, MOZexplorer, Hubspot idea generator, etc, gives insights on most shared topics and keywords, prepare your blog accordingly.
Look at their direct competitors, how they blog, which topics I choose and make the content better in terms of quality. It is important that it is really useful to people.
Choosing the right blog topics can be difficult at first.
But it pays to strike the right balance between educating your customers and meeting your website's SEO needs, for example, by using the right keywords. Consider using a third party software or tools like BuzzSumo, for better insight on what topics are currently trending, relevant to your market. This will help you stay up to date with market trends that might appeal to old and new customers. Also, consider conducting a little survey with existing customers to get to know what they would like to see in your blogs.
That said, general topic suggestions include, health benefits of integrating tea and coffee into one's diet, top five most popular flavors, or the best recipes/mixtures your customers or team members would like to share.
Good luck! :)
Since the area of coffee/tea, premixes may be a new concept for many, a great place to start would be a post about what coffee and tea premixes are, how they benefit people who consume them, and why they're different and of higher stature in a positive way than that of your competitors. Any messages you send out on social media could be translated into long-form, evergreen content on your company's blog, too. Hope that helps!