How can I improve my SEO after 2 months with no good results?
I have created many links but they aren't showing up in any search engines. Why? The website is http://pfswoking.co.uk. It was ranked on the third page of Google before I started my SEO efforts 2 months ago and still is today. Please give me some ideas if possible, every answer will be a good point to hear. Thanks.
Check Google Webmaster tools for disavow notices and indexation issues. If you want a deeper analysis let me know. I'm Chris over at Full Scale SEO. I would need to be clear what keywords you are concerned with and would need to analyze the competition on the first page of those searches in Google.
Go run your site through w3cvalidator and check for code errors. Then download screaming frog and have it scrape your domain. Check Google Webmaster Tools for broken links, 404s. Make sure you are pointing links to internal pages as well and not just the index. Use a tool like Moz, Magestic SEO, aHrefs or Spyfu to both engage your competition and learn how to execute a strategy. When creating backlinks, you need to check that they are going from pages with high domain authority to well optimized pages on your site. Do some internal linking and Great onsite. Make sure your site is mobile and build better links :)
We get this every day from clients with new websites. The first thing to come into terms with when you have a new website is that you are the new kid on the block!
If you have a new website fighting it out with websites that have 3 or more years, good reputation with Google, depth in content, and good links, then realistically you have your job cut out for you. If your website is missing basic SEO elements such as others have pointed out, then there is not a chance you get organic traffic.
As others have said, you need to first get your basics right but then you need to create value in your content and your website. To do this you need to take a critical look and play the Devil's advocate with your own concept of being on the web. So think about “Why should Google pick my website over a website with 10 years of excellent reputation?”. Sort of like being in a job interview and asking someone to give you a job instead of the other candidates with years of experience and proven track record. Frustrating I know but that is a fact of life and Internet has not changed these facts.
Having a great looking website and the best product or service is not the driver for Google or any search engine. Relevance and Trust are the key drivers. So you have to be relevant and Search Engines have to trust you.
How do you improve your chances?
Create proof statements by writing blogs that are interesting to your audience rather than what interests you, leveraging Social Media to bring in traffic to your website, and write on other websites that allow you to have author's bio with a link to your site.
Getting traffic to your website is a full time job and the concept of “You build it and they will come” may work for Kevin Costner and Hollywood but doesn't work in real life.
Re-write the site. Your home page content reads like a poor translation, with at least a half-dozen basic grammar errors in the first paragraph alone. You're going to need better content than that if you want others to link to your site. And, of course, poorly written content is a conversion killer no matter how highly your page ranks.
Getting a website to rank favorably these days requires a plan and time. Google's last algorithm changes delth mainly with insuring sites are mobile friendly and content rules. If you plan your strategy well and stay consistent with your process, it may still take you 6-9 months depending on the category you are trying to rank for.
From what I have learned, here are the 3 pridominant areas Google checks in order to determine website authority and integrity. Remember what Google's goal is? To make search engine results as accurate and human based as possible.
1. The content of your pages is what drives rankings. Meta tags and keyword stuffing are of no value and may detract from your site's integrity. Well written content, however, will insure you gain ranking over time.
2. Links to and from other authoritative sites add rank value. These sites should have a direct relation to what your site or page talks about. Bad links will hurt you.
3. Engagement from visitors is the 3rd area that Google wants to see. This is why so many people use Wordpress and post blogs or articles on their home page. Inviting readers to comment shows your site is active and visitors are getting value from being there.
So, remember there are no short cuts. High quality content, relationships with complementary sites and visitor engagement is what drive's Google ranking today. Being mobile friendly is also a deal killer if you are not.
Quite honestly, if you spent more time executing a comprehensive online strategy of content marketing and social media interaction, you can usually drive ranking doing this. Again, time is a factor. Be patient.
Yes, this is very frustrating for many people in this day in age as the word "SEO" is almost a generic term these days and many of the old practices are dying or dead (ie. old school link building). In this day in age, my opinion, the best thing you can do to improve your rankings and move you up the SERPS, will be to incorporate a content marketing approach where you address the problems of your target audience and start writing about them. You will then to amplify this content on the social platforms best suited to you and your target audience, and drive people to these articles which will live on the blog page of your site. Over time, this will rise the tide of your entire site so to speak. There is no such thing as a "build it and they will come" mentality any longer. You gotta be proactive and be consistent with it.
There is a nice video that talks about this on our website you can check out (http://www.magnificent.com/content-marketing). The times have changed and the quicker you incorporate some of these new methods (which have been tried and tested), the quicker you will get where you want to be.
Best of luck!
Depending on your competition, 2 months might not be so horrible. The best way to make that determination and a ton of others is quality analytics. You must have some type of application that produces data that you can read, understand and act on. If you're not getting results after 2 months of marketing, SEO or other, you'll want to to have the ability to assess the "condition" of your SEO and website in general. This is what provides the answers to the question you're asking.
I would want to know exactly what SEO components you have applied because maybe they are incomplete. In other words, what are you calling SEO? Is is on-page SEO or off-page SEO or both? What keywords are you focusing on compared to your competition and the content you have on your site?
Data is everything. If you can't measure it, you can't manage it. Technology now gives you everything you can imagine to measure everything you have done. So, use that technology to measure what you have done and the answers will appear.
You say you have "created" many links but they aren't showing up. What kind of links? The links you need are links that come from other websites that point to your website. Those are the links that you want and that will produce results. Those are the links that help you establish authority and authority is your ultimate goal. If you can establish authority, a chain reaction will take place and your pages will really take off.
Also, remember that SEO isn't the same thing it was 5 years ago. It is actually a smaller part of you total online marketing success. You have to take into account your blogging and social efforts as well.
If you need help with a complete plan, I can help you. Take a look at my website or review these short videos that will explain much about what I'm saying.
I hope this will help you sort things out and have a better understanding of what you're up against.
Certified by UCLA in Digital Marketing & New Media and HubSpot Certified.
The site is hardly three months old. Give it some moren time and good work. It is not responsive. Search engines favor your website more when it's mobile friendly. And as Giselle suggested, your niche is fitness and blogging along with good social media signals will help.
I know how frustrating your situation can be however, after visiting your website I believe your situation will be a simple fix.
I will list the simple solutions in order of importance to getting your website ranking better on Google, Bing, Yahoo, etc.
1. You're website is not setup to be mobile friendly. This is the most important thing to get fixed immediately. You must turn your website into a responsive (mobile, tablet) theme. Google started penalizing websites that were not responsive a while back ago...even very large corporations got their page rankings nearly completely dropped but, guess who this helped?...leads to the second thing you must do...
2. Set up a Blog. This is really a key factor unless you plan on spending a huge amount of money on Google Ads. Why is a blog so important to getting better rankings on search engines...because Google love fresh, new content. You absolutely need to write and post SEO articles that appeal to your target audience which leads us to simple solution number three...
3. Use relevant Pictures and Videos when creating posts to your blog. Also, this will dramatically boost your back-linking efforts! When you use a picture on your website and blog, you must utilize the 'meta tags' and provide a link and SEO description for each picture.
These 3 solutions will get you better results and rather soon. You have a nice website Dinesh! As of now your website has 5 static pages...adding a Blog tab to your menu and posting 2-3 times a week will give you 100's of dynamic pages in no time. Also, make sure you have a XML sitemap to make it easy for the search engines bot to crawl every single thing on your entire website and pages.
The 3 solutions above should give you the best results and keep you busy for a while. There are other very specific and detailed explanations however I hope you find these 3 solutions rather simple to do yourself...if I haven't been clear enough or descriptive with what to do...please feel free to message me here on MosaicHub.
With Sincere Gratitude,
Bradley L Chase III
Your question is a bit surprising as you mention you are an online marketing expert for 3 years. Anyway.
1. You cannot say " It was ranked on the third page of Google ". A site is always ranked for some keywords. A site position is always related to a keyword. Keywords list is the BASIS of any SEO process. You probably have done a keywords research and analysis for this site. Question 1 : Which are your targeted keywords ?
2. If you mention these keywords, we can start the first step : Onsite analysis.
Question 2 : Is your site optimized, regarding these keywords ?
3. Second step : backlinks analysis. You mention you have created many links. If they don't show up in backlinks search tools like Majestic, Opensiteexplorer, aHrefs, afer 2 months, it is probably because the links are not as good as you expect.
The links have to be on content relevant and high quality sites and blogs.
I see only 2 backlinks : one from yesterday in a SEO forum, second in a fake and penalized yellow pages directory addyp.com, from ... India. This last link has no value because your site to optimize is from UK and Google has identified it as being a site used only for SEO, so it is penalized.
Question 3 : what is your backlinks list ?
4. Third step : social networks.
Question 4 : do you have FB, TW, G+ and Instagram pages ? Do you post frequently ?
We have done a short onsite audit of pfswoking.co.uk. Many improvements have to be done :
- robots.txt file is missing
- site map is missing
- issue with http/https detected
- no mobile compatibility
- some empty title meta
- some too long titles
- some meta descriptions are missing
- homepage optimization tested for keyword " personal trainer woking " : meta description empty / no keyword in bold, italic, in anchors / Alt tags are missing for pictures / bad characters coding / page size too high etc.
So as a conclusion, I would say that quite no (professional) SEO has been done on this site, so it is not a surprise if this site doesn't rank well.
Many site owners are seduced by low cost SEO done by many many indian freelancers or companies, found on projects platforms like upwork.com, freelancer.com. They generally create many low value baklinks on penalized sites networks, and don't do any other optimization.
The best result for such SEO is that the customer site doesn't rank well.
The worse result is that the customer site is penalized by Google.
We use to help many customers to depenalize their sites after such a SEO :
1. SEO audit (short)
2. Backlinks removal requests (long)
3. Backlinks Google disavow process (short to do, but long to process by Google)
4. Clean SEO (long)
If I have one advice to give to site owners who want to hire a freelancer or a company : chose one who speaks the site language as his native language (onsite optimization), who lives in the country that is targeted by the site (off site/backlinks optimization).
And sorry for you Dinesh, but the good point to hear for you is : try to differentiate your SEO from other indian SEO.
Hi Dinesh, I've been doing SEO for nearly 12 years not and I run a leading marketing agency here in Birmingham UK called Odyssey New Media (http://www.odysseynewmedia.com/seo/).
I've had a quick look at your website and I would say it is actually quite competitive, you are up against PureGym and other established personal trainers in Woking.
For me these are the following areas you need to work on:
1) Get listed here - http://www.nrpt.co.uk/town/personal-trainers-woking.htm - this website is no.2 for the term 'personal trainers Woking'. If you get listed here, Google can see you are getting a link from the site that is higher than you, so your rankings will improve.
2) build relevant, quality links (not easy spam links) - for example get links in these relevant areas:
> lose weight
> get fit
Use searches in Google like ... "fitness woking" + inurl:blog ... in the Google search to find relevant sites.
3) Look at the backlinks of your competitors - there is software to do this like MajesticSEO and AHrefs
4) Build more information content on your website - get a Blog on your site and start posting articles/tips/guides . Also make sure you include 1 backlink in the content to your homepage and other key landing pages.
5) Get social profiles setup and active on the main social networks - Facebook, Twitter, Google Plus, Instagram, Pinterest, LinkedIn
Overall, you have to give it time, if your website is brand new, you cannot expect to rank in only 2 months.
If you need any management let me know, our rates are affordable and we can offer training and consultancy too. I'm also personally into my fitness and have studied Biology and researched training myself so I know the market well. (My email: rstoubos (at) odysseynewmedia.com)
You need to blog at least once a week, and be active on social media especially Google+, Twitter & Facebook. Doing videos will also help since Google owns YouTube.
I have several blog posts on my website on SEO.
AZ Social Media Wiz