I am trying to market my consulting firm, and not sure if I should create a blog or a website. Which one would be more effective?
I am in the process of expanding my consulting firm and am struggling between blog or website, as well as if it is advantageous to create a facebook, twitter, instagram or other social media options.
I suggest you do the blog first, but in conjunction and integrating it into your website; in this fashion you will reach a far greater number of eyeballs, who are interested in your service. I would also suggest you definitely create an account on facebook, twitter, linkedin for sure, not so much instagram. My daughter is an high end executive sales person in the company and you will connect with many more companies on linkedin than with any other social media. What type of consulting do you do? You might also look for an email list on google for the specific category of consulting that you do, to solicit those businesses that would be in need of your expertise. As you can see, I am all over the place with my Real Estate Brokerage and we receive 1000's of emails per week, due to this wide spread exposure and branding!
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Growing a consulting business requires creating awareness, establishing credibility and building trust that you are the best choice when people require your services. Defining your target audience is an important early step. Then a laser-focused targeting strategy can be used to efficiently reach those key decision makers and build relationships with them. Every touchpoint you use should be in unison conveying a singular value proposition.
Faced with a similar situation, I decided to to start small and build from there. So I first created a blog to establish my credibility as a thought leader, and used LinkedIn, Twitter and email to initially reach my target audience. My blog also included an About Me and Services pages. Once established, I will then invest in a website. For me, this was the most cost-effective and efficient approach to take.
I wish you great success with your marketing efforts!
Website is the most prior thing. Blog is additional to it. Catch me anything for it, i have great reviews as a silver member
it is better to have both. Just integrate a blog to your site.
The best solution is a website with an integrated blog (I use worpress). Then you get the benefit in terns of SEO. The latest advice I am getting from SEO experts is that the best way to boost your rankings is to have good quality content, that people want to read. No more tricks and shortcuts!
My approach to online marketing has been to provide good advice via my blogs, which are shared via social media to drive traffic to my website. Readers are then encouraged to sign up to my email marketing, to receive advice in the future...all for free.
The aim is to showcase my skills and encourage lead generation. Have a look if you like: www.smebusinessgrowth.co.uk/blog.
As a consultant you need to work on your online reputation, showing your expertise. The better way:
Create an account in a Curation Platform (and connect your social media), use RSS reader , alerts and be aware about news on your activity! You will show you are an expert by curating and writing on your blog.
Build an effective LinkedIn Profile
Participate on groups (1 or 2 max) discussing and publishing content (curated content and your own blog posts)
Create a twitter account to share the content from your blog and will turn viral.
Ho yes, a Wordpress is a good solution to have a site and a blog all in one.
Blog=create interest and increase your influence + engage your audience= LEAdS
Site (with effective SEO and content strategy) = conversions onto CLIENTS
Hoping this is helpful! Best regards Lydia
Hi, I advise you that a corporate website is usually a starting point to gain credibility and understanding and the area of expertise. Blogging could be integrated as part of the website where you could address specific interest or expertise areas. Websites could be built from scratch or based on an existing word press template. There are excellent web developers or designers around or hire a creative agency for branding and design. Success!
A website with a blog, as well as Facebook, Twitter, Pinterest, Google+ would be a good start. A static website that tells all about your business is good information. Then, on your blog you can write once a week or twice a week about what kinds of things you are doing in your business.
Well, I am going to be the one that says neither a blog website. They are nice to have and you probably should have them but as a way of getting real paying clients these days not effective unless you have lots of money and be really, really established. Since you don't have them then that you are not established.
10 years ago you could put up a website and as a small business have it up and making money. The days of putting up a site and then expecting money are over unless you spend a lot of money. For example, Mosaichub is an example of how much it takes to even get going these days. This is the standard you will have to match or beat.
First do you want traffic, leads, prospects of paying clients? The only one I care about are paying clients. You will get offers from all over to build traffic so what?
I have been in business over 30 years and online for about 20 years. There was a time as I mentioned when traffic ruled because websites were new and a novelty. Now there are almost 1 billions websites so the novelty is over. Advertising means competing against big corporations with millions.
There is a process to being selected by a buyer. First, selling directly makes you part of the noise and the usual strategy when there is noise is to yell louder. The predominant strategies are what used to work not what works now. Doing more of what does not work does not make it work.
The basics of human relating and business is the same as it has been for tens of thousands of years. We don't care what people know until we know if they know. We look for authorities in their field. The prime directive is to add value not be tricky or clever add value.
Before you think I am just making this up check my LinkedIn page at http://www.johnkarnold.com
My LinkedIn page brings me paying professionals and business owners. I get direct requests and clients every day here.
LinkedIn is a goldmine if you know how to use it. On LinkedIn I connect directly to professionals, owners, executive decision makers. Please check my LinkedIn page as I believe in letting my work speak for itself.
very depend on your expansion mode and how you like to leverage on web presence to perform your work. It can be simple website to integrating to business operations and mobility. This also goes to your available resource and your risks appetite. From your target audiences to your target activities, to what extend you like to move in? In current technology, either a blog or a website is fine as long as the purpose can be served.
Hi, the first thing you need to remember is that content is king! The stronger the content the more people will want to hear what you have to say. Also volume is not always the best answer, sometimes a short answer or post will say a lot more and possibly get people to ask more questions. Depending on what content you have (and other digital assets like photos and information etc) that you have you might want to look at a small web site that talks about your company and have an on going blog that covers topics related to your field.
If you do a blog be sure to understand that you have to have some kind of a schedule of publications of that blog so that when people subscribe they can down load it and read it more often. You have to keep to that schedule and there are a lot of tools out there that can help you with that process, for example you can write a lot of blogs all at once and set up a time line for when they are published.
The other thing is that your website, blog and any other online activity will be come searchable so be sure to know what you want to say. Also it would be a huge help to you and your brand if you had some way of making your info different (not better just different) from all the other people talking about your industry. If your new to both then maybe it would be a good idea to start with a website and work into the blog as you get more comfortable and build up a library of things to discuss. Just remember that good useful helpful meaningful content is what will drive the traffic to you and your site. Also both a blog and a website are "living things" they can and do change all of the time so do be to afraid do adjust things as you go long.
As others have said, you need a website these days for credibility. But also list yourself on Google+ and be active on Linked In. Also create a blog when you are ready. The worst kind of blog is the one which says 'I am starting a blog and this is my first post. I will keep to date on the latest information....' And then there is nothing for three years. Get a plan together. Blog but have it build on your twitter feed and link to it on LInkedIn.. Good luck!
HI William. I think one can get get overwhelmed by all the social media possibilities out there. So focus on one thing first and then gradually build. You can do an effective website which is your home base so people know who you are and what you do. This is where you can send potential clients to learn about your business. On your site you can also have a blog where you offer valuable content which draws additional viewers and followers and can potentially build a client base. When you offer content that people learn from, it's a natural way to build a tribe which equals new business. Eventually you can start building followers through twitter as well. Good luck.
If you only do one it should be a website. If anyone is seriously interested in your services the first place they will want to go is your website, to find out more about you. And if you don't have a website that can send a message that you're not really a professional.
Blog... easy to update and no special skills are needed.. WORDPRESS comes to mind as the tool. Either choice requires regular updating however.
You can have it all with a Wordpress site and you can use the same Wordpress site as a Social Marketing Tool to maximize your SEO efforts. For example, look at teampost.net. That is a Web site built from a customized Wordpress installation. In the Admin side, I've created a tool and a Social Media Marketing process that gets any page you want indexed on page one of Google. See the case studies on the site and the history log page. The system works. But of course you have to have it built and you have to follow the process. The beauty is that you can have it all under one site and you can do all your Social Media Marketing, blogging, and SEO in the same amount of time it would take you to do just blogging. My approach is to maximize online marketing efforts while reducing time involved in each initiative. Look me up if you have questions. Best wishes for you
As in so many cases, the answer is "it depends". The context of what you are trying to do and how much time you will dedicate are the keys to what direction. Of course, using WordPress and a common hosting service (I recommend BlueHost) will allow for both. However, consistency is key -- if you start a blog, keep it going and complement it with other media (Twitter, LinkedIn).
You need a website and you can have a blog on your website as well - that is a good idea. No business can be without a social media presence these days to you want to make sure you have Facebook, Twitter, and any other option you think fits with your firm. Good luck!