I am trying to market my consulting firm, and not sure if I should create a blog or a website. Which one would be more effective?
I am in the process of expanding my consulting firm and am struggling between blog or website, as well as if it is advantageous to create a facebook, twitter, instagram or other social media options.
I would say you would have a website to present who you are, what you are providing in services and if appropriate some case studies or client list.
The blog is what you would use to show your authority and writing something either daily or weekly. The blog would then be connected to your social accounts in order to automatically feed your social community connections with your information.
By having social communities and interacting with those communities in terms of groups and connections you will get the word out about your self for future referrals, speaking engagements, etc.
Of course you are talking about marketing, which means there is no end point. You keep doing this to keep yourself in front of people.
Hope this helps.
You definitely need a website. That is a requirement in this day and age.
but before you look at the tactical side, you need to develop your compelling marketing message based upon the marketing equation - Interrupt, Engage, Educate and Offer.
Build a compelling elevator pitch that shows how you solve your target market's big problems. The develop a business card and website copy to match it.
If you do a blog, you MUST commit to doing it on a regular basis. Nothing is worse than writing blog posts for a few months and then stopping. Makes prospects wonder about your commitment and if you are still in business.
A website is absolutely essential. Without it you would lose all credibility.
Website. It is essential to establishing your persona and your credibility. The action taken by anyone who is considering you is to review your website. Having a blog associated with your website will assist with SEO. It will only be effective at generating prospects if it is cited by other blogs with significant numbers of readers.
The specific order of items I would recommend is Networking, Referral generation, An Engagement (or two), CRM system, Website, Linked In, Google+ Blog, Newsletter, You Tube, Automated Marketing, Webinars.
I spoke on this last Wednesday. You can do all that for under $50 a month and without spending more than 2 hours a week to keep it all building business for you. Automation can eliminate a lot of hands on requirements if you set it up properly. More at Blog.jerryfletcher.com
You need a website and you can have a blog on your website as well - that is a good idea. No business can be without a social media presence these days to you want to make sure you have Facebook, Twitter, and any other option you think fits with your firm. Good luck!
As in so many cases, the answer is "it depends". The context of what you are trying to do and how much time you will dedicate are the keys to what direction. Of course, using WordPress and a common hosting service (I recommend BlueHost) will allow for both. However, consistency is key -- if you start a blog, keep it going and complement it with other media (Twitter, LinkedIn).
Blog... easy to update and no special skills are needed.. WORDPRESS comes to mind as the tool. Either choice requires regular updating however.
As others have said, you need a website these days for credibility. But also list yourself on Google+ and be active on Linked In. Also create a blog when you are ready. The worst kind of blog is the one which says 'I am starting a blog and this is my first post. I will keep to date on the latest information....' And then there is nothing for three years. Get a plan together. Blog but have it build on your twitter feed and link to it on LInkedIn.. Good luck!
very depend on your expansion mode and how you like to leverage on web presence to perform your work. It can be simple website to integrating to business operations and mobility. This also goes to your available resource and your risks appetite. From your target audiences to your target activities, to what extend you like to move in? In current technology, either a blog or a website is fine as long as the purpose can be served.
Well, I am going to be the one that says neither a blog website. They are nice to have and you probably should have them but as a way of getting real paying clients these days not effective unless you have lots of money and be really, really established. Since you don't have them then that you are not established.
10 years ago you could put up a website and as a small business have it up and making money. The days of putting up a site and then expecting money are over unless you spend a lot of money. For example, Mosaichub is an example of how much it takes to even get going these days. This is the standard you will have to match or beat.
First do you want traffic, leads, prospects of paying clients? The only one I care about are paying clients. You will get offers from all over to build traffic so what?
I have been in business over 30 years and online for about 20 years. There was a time as I mentioned when traffic ruled because websites were new and a novelty. Now there are almost 1 billions websites so the novelty is over. Advertising means competing against big corporations with millions.
There is a process to being selected by a buyer. First, selling directly makes you part of the noise and the usual strategy when there is noise is to yell louder. The predominant strategies are what used to work not what works now. Doing more of what does not work does not make it work.
The basics of human relating and business is the same as it has been for tens of thousands of years. We don't care what people know until we know if they know. We look for authorities in their field. The prime directive is to add value not be tricky or clever add value.
Before you think I am just making this up check my LinkedIn page at http://www.johnkarnold.com
My LinkedIn page brings me paying professionals and business owners. I get direct requests and clients every day here.
LinkedIn is a goldmine if you know how to use it. On LinkedIn I connect directly to professionals, owners, executive decision makers. Please check my LinkedIn page as I believe in letting my work speak for itself.
A website with a blog, as well as Facebook, Twitter, Pinterest, Google+ would be a good start. A static website that tells all about your business is good information. Then, on your blog you can write once a week or twice a week about what kinds of things you are doing in your business.
Website is the most prior thing. Blog is additional to it. Catch me anything for it, i have great reviews as a silver member
Growing a consulting business requires creating awareness, establishing credibility and building trust that you are the best choice when people require your services. Defining your target audience is an important early step. Then a laser-focused targeting strategy can be used to efficiently reach those key decision makers and build relationships with them. Every touchpoint you use should be in unison conveying a singular value proposition.
Faced with a similar situation, I decided to to start small and build from there. So I first created a blog to establish my credibility as a thought leader, and used LinkedIn, Twitter and email to initially reach my target audience. My blog also included an About Me and Services pages. Once established, I will then invest in a website. For me, this was the most cost-effective and efficient approach to take.
I wish you great success with your marketing efforts!
I have advertising and marketing solutions for your business. Contact me at your earliest convenience. Have a great day.
Social media Are Essential . Do not underestimate Direct marketing, Phone calls to decision makers, Events .
I suggest you do the blog first, but in conjunction and integrating it into your website; in this fashion you will reach a far greater number of eyeballs, who are interested in your service. I would also suggest you definitely create an account on facebook, twitter, linkedin for sure, not so much instagram. My daughter is an high end executive sales person in the company and you will connect with many more companies on linkedin than with any other social media. What type of consulting do you do? You might also look for an email list on google for the specific category of consulting that you do, to solicit those businesses that would be in need of your expertise. As you can see, I am all over the place with my Real Estate Brokerage and we receive 1000's of emails per week, due to this wide spread exposure and branding!
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Your website outlines who you are, your education, your background, what makes you skilled and the ideal partner.
Your website outlines your experience, your clients, your testimonials, and samples of your work.
A blog on the other hand showcases your opinion, or expertise. Examples of your thought process in how you attack a problem, business case examples, and discussions about important relevant technology, topics, etc. in your field. I would use your blog to outline specific problems, challenges, real world business issues.
So what I'm saying is, I would do both- they are different tools and are utilized differently.
Create a website and integrate blog on your website. And start posting on your on-site blog. Then start Seo and social media marketing for your website.
Every business needs a website. In regards to whether or not to have a blog integrated into it, you need to be honest about how much time you're willing to put into creating the content on a regular basis. Blogging requires an editorial-driven mindset, and if you're just approaching it from a sales perspective, you will most likely be disappointed. The majority of clients that I have worked over the years on their corporate blogs - they don't struggle with the technology, they struggle with the ongoing commitment.
Start with the website first. Then grow into the blog.
I would say you need all of them, but I would start out with a website.