I am trying to market my consulting firm, and not sure if I should create a blog or a website. Which one would be more effective?
I am in the process of expanding my consulting firm and am struggling between blog or website, as well as if it is advantageous to create a facebook, twitter, instagram or other social media options.
Website. It is essential to establishing your persona and your credibility. The action taken by anyone who is considering you is to review your website. Having a blog associated with your website will assist with SEO. It will only be effective at generating prospects if it is cited by other blogs with significant numbers of readers.
The specific order of items I would recommend is Networking, Referral generation, An Engagement (or two), CRM system, Website, Linked In, Google+ Blog, Newsletter, You Tube, Automated Marketing, Webinars.
I spoke on this last Wednesday. You can do all that for under $50 a month and without spending more than 2 hours a week to keep it all building business for you. Automation can eliminate a lot of hands on requirements if you set it up properly. More at Blog.jerryfletcher.com
A website is absolutely essential. Without it you would lose all credibility.
You definitely need a website. That is a requirement in this day and age.
but before you look at the tactical side, you need to develop your compelling marketing message based upon the marketing equation - Interrupt, Engage, Educate and Offer.
Build a compelling elevator pitch that shows how you solve your target market's big problems. The develop a business card and website copy to match it.
If you do a blog, you MUST commit to doing it on a regular basis. Nothing is worse than writing blog posts for a few months and then stopping. Makes prospects wonder about your commitment and if you are still in business.
The truth is, it is best to have them all. A blog, website, and well-developed social media. I do 60 percent consulting with my business, and I haven't had to make one cold call and we are thriving! And, I still have a ton of people to follow up with this next week. I started with Social Media, then launched my website, and now I'm adding my blogs/vlogs. The more you have out there, the more ways people can find you and contact you. You should contact me so I can show you how it works.
I would say you would have a website to present who you are, what you are providing in services and if appropriate some case studies or client list.
The blog is what you would use to show your authority and writing something either daily or weekly. The blog would then be connected to your social accounts in order to automatically feed your social community connections with your information.
By having social communities and interacting with those communities in terms of groups and connections you will get the word out about your self for future referrals, speaking engagements, etc.
Of course you are talking about marketing, which means there is no end point. You keep doing this to keep yourself in front of people.
Hope this helps.
Simply in today's world you should do both. And create a differential or differentials. Why your consulting firm is different.
You want to generate AIDA . Awareness>Interest>Desire> and Action. Get people and potential clients to discover the strategic differences and the "whys" about you and your firm. Good luck.
BOTH! Think of your website as an "ALL ABOUT COMPANY AND SERVICES" and a Blog as away to plugin CURRENT COMPANY INTERESTS AND EVENTS that add value.
Both. You should create the website and have a blog on the site for SEO. The back links in the blog will give your site points on the SEO meter. There are several ways to go about this. I would love to talk with you. You can contact me here.
Brand and service presence is vital for you, across all channels, increasingly digital channels. Search buyers need to find your business in order to engage with it.
The blog and the site are imperatives nowadays, especially with CMS systems like Wordpress and Drupal. With social media, Facebook and Twitter are definitely the two titans because well...every one and every brand is on Facebook and Twitter! What you'll want to keep in mind is that social media aims to help brands make more personal connections and interactions with their target audience and consumers. Therefore, Facebook and Twitter do just that regardless. However, all of these other secondary platforms like Instagram or Pintrest can be chosen are you see fit. Think of your target audience and how either platform would reach them, but also think about your consulting firm's brand. Are you a fun, outgoing brand? Is it more conservative and clean-cut? That's a way in which you can choose which secondary social media platform is right for you.
It depends really on you.
Social Media... difficult. It only works if you truly spend time and update constantly. Otherwise you are left with a FB page or Twitter that looks barren and bad for your image.
So think about it first. What are you going to write about? How often? Is it interesting to my clients or prospective clients? Is it engaging? Does it warrant the time/energy that you must invest to do all of this.
If the answers are yes, then go ahead.
When it comes to the site, you can have it your way here. Will you be updating content on the main website often? If so, then Wordpress may be your answer. If not, then go for a nice HTML5 design.
You could even have a main website made from HTML5, and then a sub domain running a blog where you can update news to your readers.
It all depends on you. I prefer HTML5 as I control every aspect of the site and its working. But I know code and can manipulate it how I want. If you are not so savvy with code, then WP may be your answer.
Hope that helps.
I would build a good looking website in something like Wordpress, full cms and very easy to access the back end, on this new site you can add a great looking blog, this would help with SEO and any updates in your business.
All my sites have blogs and we add great content that nearly every time ends up page 1 for our targeted keywords.