Have you thought of creating a YouTube Channel with small snippets of speaking engagements that you have conducted?
It is a simple way to give them a taste of your presentation style and a great interactive media that would go perfect with your Resume/credentials
Since you are a professional speaker I think getting booked on radio shows across the country is a great way to get your message out to a broad range of people.
The shows are really hungry to book people like yourself who are well spoken and can deliver a message clearly and with flair.
Your topic or area of expertise should have a fairly broad appeal so the stations audience is excited to hear what you have to say.
Others have given you good advice here. I'll also say that you should get some coaching from someone who is an expert in publicity (not the same as marketing). I've been working with Jill Lublin (jilllublin.com), and recommend her. She can help you get recognition fast in your local area, which is the first step in what others here have recommended.
I will also suggest that you join a group oriented toward professional speakers. I am a member of the Public Speakers Association (publicspeakersassociation.com). There, you can connect with other speakers. If you can explain well what value you can bring, you will find some speakers who would be interested in having you share their stage (literally or virtually), which can also help you build your reputation and recognition faster.
If you have questions about PSA or other information I've shared, feel free to contact me.
One ideea would be to start a free show/training like Public Speaking Arena for any people who wants to practice and exercise de PS and you are the expert and MC. They have 5 minutes and at the end the public and you will give them feedback in 5 minutes. If you need more details please contact me directly.
web site , and landing page , and webnier web site , membership .i can help if you offer paid services
What type of niche audience are you trying to solicit to? I would suggest you search out on google, an email list of the specific or general audiences that your product or service would cater to.
Philip A. Raices, Pres, G.R.I. (Graduate Realtor Institute)
Licensed Real Estate Broker Consultant
take one or several video records to showcase your capabilities. upload them to YouTube and than share them to all your friends & relatives, forums, social medias, blogs, etc.
I'm a professional speaker for over 20 years. Assuming you're speaking in the area of social services and personal development, I suggest focusing on Associations where you have long-standing credibility and standing already. Work your local market for free to get your foot in the door, then work the state association, then the regional, national, international. Along the way, you'll be learning, improving, and honing your craft. Once you've really worked this niche, you'll find that other niches will emerge as doors open. Work it organically like this unless you have big bucks to invest in branding building and marketing.
Break a leg!
Dear Ms. Frierson,
Assuming you are getting paid for the speaking engagements, what you could test is your Unique Sales Proposition (USP)? Questions to address are:
a - Why would someone pay to come to your speaking engagement?
b - Can they afford it?
c - What is the expected volume per month?
d - What is the current speaking engagement fees in-state?
e - How much do you expect in out of town trip costs?
f - Would you expect any marketing expenses?
g - Do you plan to engage any marketing efforts using the media outlets?
I see that in a professional media, your network can be increased significantly and so you stand to benefit from doing so. You need a website to maintain a portfolio of your work. A place on your website to record your work and resell as virtual CD links and a spot to compile customer feedback and your blog.
Work the crowd and have them speak on your behalf. This is a tough industry and the harder one works the luckier they become.
Another addition is have a strong and successful mentor. Do everything that you are told to do.
You message is your life line.... Practice and prefect!
1. Clearly define what is your area of expertise. Pick one lane, and stick with it.
2. Define your single topic in a single sentence that creates curiosity. ~"With my background in aviation, I help businesses be prepared for The Unexpected and handle it well when it comes... so they don't crash and burn."
3. Write on your topic. There is nothing like even a small book (second best: a series of articles) that implies you are the expert in your topic. Event planners no longer look for interesting, entertaining people who are good speakers - they want an expert who happens to speak well. Write! And use that as your calling card. ~"I'd love to send you a complimentary, signed copy of my book. Where shall I send it?"
4. The best advertising material is a well-delivered, engaging speech. Record your speech with a live audience, and post your best 2-3 minutes of clips (high energy, quotable, audience laughing) to your website and YouTube.
5. Invest in your craft. I recommend both the National Speaker Association Academy and Jane Atkinson's Wealthy Speaker University. It will be worth the investment!
6. All your marketing (book, articles, YouTube, social media...) must point people to your website, and from there you display your wares, your samples, your ideas, your demo. That's where you get their contact info. So, your website needs to be up and running, and it should be really well done.
7. Speaker bureaus aren't likely to look at you until your fee is up in the $2500-5000 range, at which point they'll want 25-30% of your fee to find bookings for you. In the meanwhile, this is a business and has to be treated like one. Not too many overnight successes... it takes most speakers several years to get to where they make a living at it. Work hard!
There's more, but that's a start. Hope it helps... and best wishes for your success, Beverly!
I have some good books at www.coachmaria.com/books/
But I'd say to
speak at some local chapters
then with testimonials in hand, target conferences who pay speakers.
Join the National Speakers Association or similar group in your area.
Make sure you pick a sensitive subject or even a controversial topic but that affects everyone...
Request to speak at next Local Rotary Club meeting or at the Public Library for a search & tell or a local talk radio show or make a video and post it on You Tube or Google +
If it has an impact like you want it will go viral and you will get calls for more
Be sure you have a differential or difference or what's called a USP or Unique Selling Proposition or Unique Selling Point. That theory and practice goes back to the 1940's and 1960's with Rosser Reeves and Ted Bates.
I went back recently and found the book "Realities in Advertising." Excellent read. I am a teacher/consultant and expert in court. USP is much different than the over hype it had. It's an excellent , new find. Still a great reference and practice today.
I first thought the answer was simply a website for you. Also review the Nine P's and/or the 9P's of Marketing at http://nineps.com and really do some "Planning" and have a "Passion" for it. All the best.
While it appears from your request that your desire is to achieve a wide geographic dispersion of information regarding your event, you must have a specific target market/audience. Once you identify this group your marketing efforts should be concentrated toward this audience. An effort to do a general broad based marketing effort without a the proper focus will be 1) expensive and 2) less effective.
If your target audience represents a specific profession or trade there are groups/associations as well as publications/journals specific to this audience that you may be able to leverage. If you desire to book your presentation to get in front of this target group these same groups/associations likely have periodic meeting whereby you may attempt to become part of the meeting(s).
We need to know more to provide good suggestions!
I see from your profile that you are a chemical dependency counselor and social worker. Is this the topic for your speaking?
Some initial questions to help frame your planning:
Who is your target audience?
Where do you find this audience (what kinds of groups, associations, organizations?)
Are you comfortable (or willing to get there?!) with online channels? You're here on MosaicHUB, so I'm guessing YES. You can develop credibility and reputation though use of LinkedIn, Twitter, and good email marketing. More thoughts when you have a chance to provide some specifics.
First is to locate a group that would welcome your message, then find that same type of group in the other states where you wish to expand.
I'm not sure what the specific issues you speak about. But I can give you this one piece of advice that will go along way in helping you find speaking opportunities.
No one like to see someone toot there own horn. So either have someone call in your behalf and introduce your credentials and what your subject is that you specialize in or when sending out emails don't do it in the first person.
If you do this it will give you a lot of credibility up front.
Jason Phillips, CEO, CMEA, SBA
Phillips Holdings Company Inc
Los Angeles, California
If you have no experience and only a limited track record, start slowly and stay local as opposed to national.
Speaker's Bureau is one source. I market my availability to businesses for sales and marketing meetings and conferences in my target market and in my local area. As you get known, you can then expand your reach.