Have you thought of creating a YouTube Channel with small snippets of speaking engagements that you have conducted?
It is a simple way to give them a taste of your presentation style and a great interactive media that would go perfect with your Resume/credentials
Since you are a professional speaker I think getting booked on radio shows across the country is a great way to get your message out to a broad range of people.
The shows are really hungry to book people like yourself who are well spoken and can deliver a message clearly and with flair.
Your topic or area of expertise should have a fairly broad appeal so the stations audience is excited to hear what you have to say.
Others have given you good advice here. I'll also say that you should get some coaching from someone who is an expert in publicity (not the same as marketing). I've been working with Jill Lublin (jilllublin.com), and recommend her. She can help you get recognition fast in your local area, which is the first step in what others here have recommended.
I will also suggest that you join a group oriented toward professional speakers. I am a member of the Public Speakers Association (publicspeakersassociation.com). There, you can connect with other speakers. If you can explain well what value you can bring, you will find some speakers who would be interested in having you share their stage (literally or virtually), which can also help you build your reputation and recognition faster.
If you have questions about PSA or other information I've shared, feel free to contact me.
One ideea would be to start a free show/training like Public Speaking Arena for any people who wants to practice and exercise de PS and you are the expert and MC. They have 5 minutes and at the end the public and you will give them feedback in 5 minutes. If you need more details please contact me directly.
web site , and landing page , and webnier web site , membership .i can help if you offer paid services
What type of niche audience are you trying to solicit to? I would suggest you search out on google, an email list of the specific or general audiences that your product or service would cater to.
Philip A. Raices, Pres, G.R.I. (Graduate Realtor Institute)
Licensed Real Estate Broker Consultant
take one or several video records to showcase your capabilities. upload them to YouTube and than share them to all your friends & relatives, forums, social medias, blogs, etc.
I'm a professional speaker for over 20 years. Assuming you're speaking in the area of social services and personal development, I suggest focusing on Associations where you have long-standing credibility and standing already. Work your local market for free to get your foot in the door, then work the state association, then the regional, national, international. Along the way, you'll be learning, improving, and honing your craft. Once you've really worked this niche, you'll find that other niches will emerge as doors open. Work it organically like this unless you have big bucks to invest in branding building and marketing.
Break a leg!
Dear Ms. Frierson,
Assuming you are getting paid for the speaking engagements, what you could test is your Unique Sales Proposition (USP)? Questions to address are:
a - Why would someone pay to come to your speaking engagement?
b - Can they afford it?
c - What is the expected volume per month?
d - What is the current speaking engagement fees in-state?
e - How much do you expect in out of town trip costs?
f - Would you expect any marketing expenses?
g - Do you plan to engage any marketing efforts using the media outlets?
I see that in a professional media, your network can be increased significantly and so you stand to benefit from doing so. You need a website to maintain a portfolio of your work. A place on your website to record your work and resell as virtual CD links and a spot to compile customer feedback and your blog.