I am unable to convert the traffic into sales or leads?
I have not gotten many leads in the past two months, although before that I was attracting leads. My traffic is same as before- what happened? How do I start to generate leads again? My website is www.enukesoftware.com.
Hello Dinesh, first of all analyze your traffic and try to know where it comes from and what the traffic referrals are. Also check the bounce rate of your landing web pages because most of the times traffic does not convert due to irrelevance information on a page where visitor lands to. If user can't find relevant information on your landing page then he may leave your website immediately. I suggest you to optimize your landing pages, properly use call to action elements, and check navigation features. See whether all of these elements are appropriate as per your target audience or not. If you want more points or suggestions on how to make a website sell then visit http://www.fatbit.com/fab/101-actionable-points-to-make-your-website-sell, you will find productive 101 actionable points to increase your business leads.
May be there is some mistake in Sales strategies and must be chaos in traffic. Generally you have to distribute the prospects of business as confirmed, semi confirmed and future prospects or dead clients. You must divide your time and energy accordingly.
Brand Communication is an art !
How you communicate your products or services matters !
Remember there are millions of businesses similar to you who are communicating the same things & adopting same tactics just like you.
Its about communicating the DIFFERENCE.
you must make massive traffic for good sales
massive traffic mean min 5000 visitor a a day at least
to catch leads
You should use search engine marketing and make sure that you have a landing page which converts your web traffic into potential customers. Check out leadpages.net and Google Adwords
A few quick suggestions: 1 - Highlight your portfolio it is impressive but almost hidden on your home page. 2 - Create a testimonial page with photos of actual clients and video if you are able to compliment the slides on the homepage. 3 - As previously suggested "Pull" potential clients into a dialogue where they trust you to deliver by providing valuable information on how to hire coders and developers. 4 - Offer a free site or project evaluation to elicit a connection and possible conversion.
I hope this helps. Good luck with your future conversions. Let me know how it is going. www.linkedin.com/in/randallthompsonsothebyscfo/
Hi Mr. Chowdhary,
Great to see you working in the sales function at Enuke Software. I was browsing through your website and found that the testimonials and site content didn't tell me what your USP is.
How do you differentiate yourself from the rest of the other providers available? We have speed (with built-in quality), and value as great measures for SW project success and none of those measures even came up.
In today's world metrics is very important, and when you purchase some product from e_bay you may look at the rating of the auctioning professional and why not create something along those lines and manage the "Pull" rather than pushing customers to come into your world?
Use the same approach with your website as you would with a cold call or an initial prospecting email. The top of your page shows a great deal of "stuff" but it doesn't state the follow: Feature, Action, Benefit. In other words, Welcome to XYZ's website we specialize in helping businesses solve problem A with product/service B by doing C. Assuming you know your market customer, and their primary concerns that should help you leverage how you should position that statement.
Some great answers provided. A quick look at your site shows me what you do. As a visitor to your site can you remind me of the pain I am trying solve by visiting your site? Then can you remind me of the increased pain I will suffer if I don't act to resolve my pain and then..can you offer me a white page, special report, free 30 minute call to diagnose my pain?
I totally agree with the feed back already given. People want something for free. The site is very content heavy and you have all your info on the front page but what can they get for contacting you? In this business you have to know how to reel in the willing clients and convert the maybe to understand why they need what you have. Its just like the grocery store you pick up that item that you had no intents or no knowledge that was in even in the store, but the advertising of the package or display made you choose them anyway. You have to be the item that people put in the cart even if they are unsure why they need you. Show a video and a free something campaign or a drawing to let them know they should pick you over your competition.
Good luck its a great field to be in know a day.