I am unable to convert the traffic into sales or leads?
I have not gotten many leads in the past two months, although before that I was attracting leads. My traffic is same as before- what happened? How do I start to generate leads again? My website is www.enukesoftware.com.
Hello Dinesh, first of all analyze your traffic and try to know where it comes from and what the traffic referrals are. Also check the bounce rate of your landing web pages because most of the times traffic does not convert due to irrelevance information on a page where visitor lands to. If user can't find relevant information on your landing page then he may leave your website immediately. I suggest you to optimize your landing pages, properly use call to action elements, and check navigation features. See whether all of these elements are appropriate as per your target audience or not. If you want more points or suggestions on how to make a website sell then visit http://www.fatbit.com/fab/101-actionable-points-to-make-your-website-sell, you will find productive 101 actionable points to increase your business leads.
May be there is some mistake in Sales strategies and must be chaos in traffic. Generally you have to distribute the prospects of business as confirmed, semi confirmed and future prospects or dead clients. You must divide your time and energy accordingly.
Brand Communication is an art !
How you communicate your products or services matters !
Remember there are millions of businesses similar to you who are communicating the same things & adopting same tactics just like you.
Its about communicating the DIFFERENCE.
you must make massive traffic for good sales
massive traffic mean min 5000 visitor a a day at least
to catch leads
You should use search engine marketing and make sure that you have a landing page which converts your web traffic into potential customers. Check out leadpages.net and Google Adwords
A few quick suggestions: 1 - Highlight your portfolio it is impressive but almost hidden on your home page. 2 - Create a testimonial page with photos of actual clients and video if you are able to compliment the slides on the homepage. 3 - As previously suggested "Pull" potential clients into a dialogue where they trust you to deliver by providing valuable information on how to hire coders and developers. 4 - Offer a free site or project evaluation to elicit a connection and possible conversion.
I hope this helps. Good luck with your future conversions. Let me know how it is going. www.linkedin.com/in/randallthompsonsothebyscfo/
Hi Mr. Chowdhary,
Great to see you working in the sales function at Enuke Software. I was browsing through your website and found that the testimonials and site content didn't tell me what your USP is.
How do you differentiate yourself from the rest of the other providers available? We have speed (with built-in quality), and value as great measures for SW project success and none of those measures even came up.
In today's world metrics is very important, and when you purchase some product from e_bay you may look at the rating of the auctioning professional and why not create something along those lines and manage the "Pull" rather than pushing customers to come into your world?
Use the same approach with your website as you would with a cold call or an initial prospecting email. The top of your page shows a great deal of "stuff" but it doesn't state the follow: Feature, Action, Benefit. In other words, Welcome to XYZ's website we specialize in helping businesses solve problem A with product/service B by doing C. Assuming you know your market customer, and their primary concerns that should help you leverage how you should position that statement.
Some great answers provided. A quick look at your site shows me what you do. As a visitor to your site can you remind me of the pain I am trying solve by visiting your site? Then can you remind me of the increased pain I will suffer if I don't act to resolve my pain and then..can you offer me a white page, special report, free 30 minute call to diagnose my pain?
I totally agree with the feed back already given. People want something for free. The site is very content heavy and you have all your info on the front page but what can they get for contacting you? In this business you have to know how to reel in the willing clients and convert the maybe to understand why they need what you have. Its just like the grocery store you pick up that item that you had no intents or no knowledge that was in even in the store, but the advertising of the package or display made you choose them anyway. You have to be the item that people put in the cart even if they are unsure why they need you. Show a video and a free something campaign or a drawing to let them know they should pick you over your competition.
Good luck its a great field to be in know a day.
The answers given are helpful ones. There are almost 1 billion websites. Having a website today unless you are very established and even at that is no assurance that you will have any sales. Those days are over.
The only thing that makes a business money is paying clients. Traffic matters to businesses that want to attract advertisers but for businesses that have a product or service you have to have paying clients or customers.
I don't care about traffic, leads or prospects. That was a focus for all sites 10+ years ago. I agree with the note on personal and conversations. As the technology becomes more powerful the business relationships can be more personal just like we are having here.
Mosaichub and LinkedIn are great examples of that. They are for building business relationships. I am a LinkedIn publisher and I write on this topic
Great answer Joleen. To build on it a little more, take a look at your sales copy. I like to lead with the problem that my prospects face, then let them know how I can provide solutions. Then, make sure that your key words accurately reflect what is on your website. If people come to the site expecting one thing and find another, they will leave quickly.
Your site looks good, but I would consider offering an incentive for people to request information - a complimentary ebook, a report that will answer some of their questions, a free analysis. This should be on your first page. I saw a 'contact us' tab, but did not see any incentive to click on it. This may help.
Consider a video message to engage people when they first come to your site. Video will engage and people are more likely to watch a video that to read copy. Again, lead with the problem and tell them what your solution is.
While all of these things will help with traffic, nothing will take the place of an actual conversation, where you can qualify your prospects and begin your sales process. So make sure you do follow up with people who request information.
Good luck and hope this was helpful.
it takes up to 6 months for your first sale when you do cold calling. there is a rule about sales. if you call 20 people, 10 might be interested, 5 may ask for more info, 2 or 3 will ask for a quote and 1 or 2 will actually place the order. if you have specific search words in your website, you will get allot of traffic, some might even show interest, but if your product isn't what they are looking for, they will move on. try to change a few thing around or add new images. keep it fun