I have a new product for the market, how do I get it out there?
I am looking to attract new clients worldwide in the paddle boarding industry. I would appreciate any advise on how to get this consumer product out there.
My product is targeting,the paddle boarding industry,and sporting industry,what I have is an new product that with the right marking will fly,
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This is a very big question and one that's can't be fully answered here but here goes.
You need a marketing strategy that at least includes the following.
1) Define your target personas. Consumers, retailers and wholesale distributors
Consumers - what's in it for them? What do they want to see?
Retailers and distributors - What's in it for them?
2) Build a website that your personas will respond along with content relevant to them
3) Develop a marketing strategy for each of your target personas
Once you understand WHO you are marketing to, then you can decide the tactics to use.
This can include but not limited to:
Content marketing: images, text, video
Social media engagement
PPC and other paid advertising
Sponsorship of SUP pros and sponsoring events
and the list goes on...Before you choose the tactics, you need to define your buyer personas so you know as much as you can about your customer.
If you are looking to attract new clients then we can certainty help you by getting more people to your site worldwide through SEO and PPC. Do you have a website? If you do not have a website we can build one for you. Would you like to setup a brief call to speak in detail?
Find your niche that you want to highlight. The question you need to answer is "How are my products different/better/more attractive than what else is out there?", then use this answer to direct your marketing campaign.
Use one of the inexpensive press release services with national and international distribution describing your product. Develop a Facebook page, run a contest for followers to upload their personal photos and images. Offer a prize for the most unique place on earth for paddle boarding.
What are your marketing channels? I can help you in gaining conversion.
What are you looking to achieve: get into surf and sporting goods stores, get vacation destinations to purchase your product, or get consumers to but it — or all of the above? Each will require a different plan, strategy and tactics.
So before any of us can truly give you any helpful insight, you need to answer the above question