I have a software testing company. What should be my customer acquisition strategy?
I have a dedicated software testing company in Chennai, India. We focus only on software QA and testing services. What should be my customer acquisition strategy?
Managing customers and potential customers is one of the most crucial factors when it comes to running a successful business today. Info Entrepreneurs notes that customer relationship management (CRM software) is more than the application of technology through a software platform; it is a strategy that lets you learn more about your customers’ needs and behaviors in order to help serve them better and encourage more loyalty to your brand.
Hire Inside sales professional to target software companies and snatch work from them most of them do not have testing team .
Inbound search engine marketing, outbound marketing (I love linkedin for this).. Find a vertical and join those industry groups. Network!
I can provide you free exposure on my new platform. but you must meet the requirements to be added. If you have a website, I will recommend doing SEO on it as well. I'm a reputable SEO expert who will be more than happy to help. Just type reputable SEO expert in New York into Google Search, and my site GVATE will be on the first page. My other suggestion is to offer a freebie. 1week free trial, of your software. Give people a chance to discover what's in your software and how it's different from other options out there.
Make a list from o desk people working on software project offer them free software testing ,promote your work on Social Media ,crate page on Facebook and group on LinkedIn ,select 100 email address and use it in a effective manner if this not work assign me to promote your work with low rate