I launched a new website, announced it on LinkedIn to my vast network - how do I drive more traffic to my website which could lead to potential sales?
I am currently consulting. I created and launched my own website so I could obtain more clients. My website announcement got many hits from my network but hasn't resulted in any business opportunities for my consulting business. How do I drive more relevant traffic to my website?
Expert Answers
Sort by Date
Sort by Votes
Jul 23, 2015
If you're in the US or if US is your target market. Go get Medusa SEO Application. It's a new tool. This tool though expensive will enable you build thousands of web copies targeted at every US market available.
Your hands will soon be full of jobs and you'll look for me to say thank you. How I wish I lived in the US I wouldn't miss implementing marketing with this tool
Jul 3, 2015
Hi,
Not meaning to answer with a question, but:
1-How specific are the opportunities you are trying to acquire?The web is a big environment, if you are not specific, you are lost, as its all semantics in the end, Its like consulting a dictionary with meanings and no words if you are not specific, the search terms, meta data backlinks etc. etc. will not answer this for you.
2-What kind of traffic is your site relevant for? Reverse engineer the results you want to achieve.
I'm not being cheeky, but these two questions are points you must consider if you are serious about making money, I could go on about all the basics of and known concepts of SEO, but it would be lateral to what you want to achieve. PM me if intrigued, otherwise consider the above, they are the best and more valuable free advice you will ever get anywhere.
Take care
Jul 3, 2015
Hi Stan, I checked your website and found that website is not optimize for search engine. Before focusing on traffic, you should optimize your website in such a way that it will please both your visitors/customers, as well as search engines. I found following issues on your website:
1. If you are launching your new business then have a creative and appealing website design for your business. Your website design is not appealing.
2. I checked your internal pages url structure and found whenever you visit on these pages url structure remain the same.
3. Include high quality original content that is relevant to your business.
After recovering from these issues, focus on optimizing website for search engines.
1. Include Meta tags ( page title and description
2. Research keywords
3. Place keywords on your content
4. Optimize image with alt tags
5. Generate relevant incoming links
When website is optimized for search engine, focus on these creative free and paid ways to drive traffic to your website:
Free Medium
1. Create profile on local listing website
2. Get interview published
3. Post slideshare
4. Create promotional video
5. Presence on social media
Paid Media
1. Run adword campaign
2. Yahoo advertising
3. Featured on relevant industry website
To read these points in detailed, visit here: http://www.fatbit.com/fab/how-to-generate-traffic-free-and-paid-online-promotion-mediums/
For any inquiry feel free to ask anytime.
Jun 30, 2015
Have you tried a free giveaway? Something as a free LinkedIn Strategies ebook will draw more interest.
I have a copy if you would like to see an example.
Think "Globally"
Jun 19, 2015
If you have had some traffic to your site, but no conversions, it is either because the wrong people are getting there or your website is not converting. A normally designed website is not best suited for conversion, since it is just an array of information about you and your business. You likely need to design a specific landing page as part of your site, based on one specific conversion request you are making of your prospects.
Here is the link to a free video, if you would like some suggestions as to how to ensure a converting website and marketing message. It is killer! http://bit.ly/MarketingHasChanged
Jun 19, 2015
Hi Stan,
I wrote a post on this topic. Please have a look ...https://www.linkedin.com/pulse/ways-increase-website-traffic-tobias-schlick?trk=pulse_spock-articles
Best regards
Tobias
Jun 18, 2015
Direct your content at the readers, show the value of what you are proposing, and send them links directly for awhile till it picks up steam.
Jun 18, 2015
Is your site about you or what your clients will gain from dealing with you? Is there a 'give away' to encourage them to proceed? What goals/targets did you set for people to turn into customers (e.g. 1 client per 150 visits)? Are you trying to sell too early without a relationship being built? What's your differentiator?
Jun 18, 2015
Hi Stan
We are in the UK and specialise in helping startups, entrepreneurs, and inventors get their consumer products sold to major retailers.
However compared to UK standards, which generally in web terms are actually ahead of the U.S. your site is pretty poor! Sorry to say but using a single stock image that has little relevance to what you do is a big no. Also the whole structure of the text layout is simply boring. Try some colour, and some feature panels.
Essentially you need a graphic designer to set a style and brand image for you.
Also please take a look at the blog pages. They should tell prospects something about the work you have done, and give some useful tips. Currently they read like a page of adverts.
Lastly, try adding some sort of offer...Even if it is some free tips to people who give you their email address.
Very lastly don't use a web provider who tells everyone that you have used a template based site. This tells everyone you are a startup with no resources, experience or money. I.e. Weebly.
I mean all this to be helpful...And being brave our simple sales consultancy site is www.sales-agents.co.uk so do feel free to critique ours!
Jun 18, 2015
Cutting the long story short, here are the three sources I use to get highly targeted traffic to my websites:
- Facebook Ads (Cheap & Great)
- Email Drops (This one is most powerful, sells better)
- Reddit (Free but good)
The traffic from theses sources are highly targeted and of very high quality. If you go through your site's analytics after receiving traffic from these sources, you'll witness a lower bounce rate as well.
In order to generate leads and make more sales/services, your website would require a good conversion rate optimization. This could turn more visitors into customers and ultimately would make more sales. I remember my last conversion rate for a client's website was around 160%. That's pretty good and took me no more than one month of continuous testing and iterations.
I wish you best of luck for your business!
Jun 18, 2015
Join other LI groups and contribute relevant comments (no sales promos) and see how many profile visits or replies you achieve...follow up on profile visits if appropriate.
Jun 18, 2015
Thanks Tony. I belong to max allowed # of groups on linkedin. I post daily in my groups. I average about 100 views per week. I rank #40 within my network out of almost 3000 connections.
Jun 18, 2015
I agree with Susan Duncan on pulling people in to get information rather than pushing it. People are always interested in what their competitors are doing. You might try to set up guest contributors from well-known and respected companies to write content about how they are handing issues to post to your site. If you write it, it's marketing. If someone else writes it, it's valuable insight...even if it's the same material!
Jun 17, 2015
I think Good SEO services application will do that. Because Ultimately its organic traffic that matters.
Good SEO is like vine, older it gets better it is.
Also Blogging might help but this can be done through SEO Services!
Jun 17, 2015
I can Advise you to invest in Adwords but, from my experience businesses grow on relationships and working with a good SEO service provider might help.
Also Good responsive website is a must, because its made for your target audience not for you. They should feel comfortable landing on your website as it adds to your professional attitude.
Jun 17, 2015
What is your website build upon? I would suggest adding blog articles and then promoting them by using a tool such a Joocial from extly this will allow you to automate your social media presence write one blog article and then let the scheduling and the software deal with posting it to all your social network.
Jun 17, 2015
Hello Stan,
Everybody here is providing great ideas to help maximize your website and internet generated leads.
One idea that I would suggest is direct targeted advertising to make sure your most ideal customers are being shown your website. Whether you are doing B2B, or B2C it is pretty easy to take very specific things about your target audience and drive them to it.
LinkedIn is a great resource to help with this, but I would recommend purchasing a list and using that to drive email and display traffic to constantly put your message in front of the people that you want to engage with.
Jun 17, 2015
Targeted paid advertising, even on a small budget, is a smart way to do it. Even if you spend $5/day it will generate leads if done right. Just make sure the page you are driving them to delivers not he promise of what they found before they clicked. Truth in advertising, it's making a comeback.
Jun 17, 2015
You should begin by writing blog articles on a blog installed within your website. Use social media to point to the articles. Create a report or useful document/mini e-book to act as a lead magnet which should be a download accessible only by visitors registering with name and e-mail address for opt in to your mail list which then gives you permission marketing approval. You can then email a scheduled programme of automated emails with more helpful information to build the relationship and create trust.
Then you can start to sell your service or products.
Jun 17, 2015
thanks Alan - great advice. I do a lot of sharing messages on linkedin and have a great following. Getting used to the website thing and the blogging section on the site.
Jun 16, 2015
Networking - either online, or offline.
Adding content to your site.
Optimise to get found in search engines.
BUT seeing that you are a "SEO expert" - what you have done here is drive traffic to your site, by asking this question BUT will backfire as the bounce rate will have shot up.
Jun 16, 2015
Hi Stan, some additional things to consider...1. You made an announcement to your network BUT is your network made up of people that would potentially want or need your service?
2. You made an announcement to your network BUT did you give any direction to the people in your network about what you wanted them to do with that information, as in a relevant call to action?
3. The expectation that an announcement of something is going to immediately lead to a business opportunity is wishful thinking. No one does business that way today. It may have worked in the past but there is so much "noise" in the digital media space (ala the internet) that you're having to compete with all the other noise that's out there that is filling the newsfeed of everyone in your network. As a result, you have to work even harder at getting noticed by people in your network because the fact remains, not everyone in your network is actually seeing what you're posting.
4. People do business with people they know, like and trust. If you don't have existing relationships with the people in your network, they are not likely to want to buy from you so you have to spend time cultivating those relationships by posting valuable information on a regular basis, not so much for the information but for the visibility. The most you post, the most people are going to recognize your name, the more they are going to think they know you, just because of the visibility. Remember, in advertising, it takes a person seeing something on average 26 times before they recognize a product, service or brand.
5. Getting more relevant traffic to your website is going to be a function of how well you're targeting your audience. Posting something out to your network is not what would be considered highly focused targeting. What you can do is pay for some linkedin ads where you can use the ad targeting platform in linkedin to target the most likely people to want your services by occupation, job title, etc. By doing this, you are dramatically increasing the likelihood that you'll end up with a real opportunity.
6. It's important to drive traffic to a landing page, not your website, because you want to capture email addresses so you can begin marketing to people via email. There are entire strategies around how you do the best email marketing to sales prospects and it's important to have one that is about cultivating relationships with those prospects through your email marketing where you're finding out where they're at in their business, what kind of challenges they're facing, time frame for when they might be likely to want to have services like what you have to offer.
There are just a few things to think about as you're getting your business up and running. Good luck with it!
Arlene
Jun 17, 2015
Great advice Arlene. I am very active on linkedin. I share relevant information about, networking, digital marketing, social media, job hunting etc. My network knows my name from each of the groups I belong to and post to. I am new at this website thing. Spent a couple hours last night tweaking it based on some of the recommendations made here. As a premium linkedin member I rank high amongst profile views based on what I post and share and the likes I receive from the readers. I also am Founder of 3 Life Science networking groups based in the tri state area, so I am constantly posting and pushing these networking events out to the network.
Jun 17, 2015
Stan, the big problem is your header is way too large. It pulls the text way down. And there's a huge between the body and footer. If you can shorten those things up it will help.
Jun 16, 2015
SEO is a good place to start. WE would develop a strategy based on your goals.
Good article. I am having problems with RSS feeds on my website.