I launched a new website, announced it on LinkedIn to my vast network - how do I drive more traffic to my website which could lead to potential sales?
I am currently consulting. I created and launched my own website so I could obtain more clients. My website announcement got many hits from my network but hasn't resulted in any business opportunities for my consulting business. How do I drive more relevant traffic to my website?
If you're in the US or if US is your target market. Go get Medusa SEO Application. It's a new tool. This tool though expensive will enable you build thousands of web copies targeted at every US market available.
Your hands will soon be full of jobs and you'll look for me to say thank you. How I wish I lived in the US I wouldn't miss implementing marketing with this tool
Not meaning to answer with a question, but:
1-How specific are the opportunities you are trying to acquire?The web is a big environment, if you are not specific, you are lost, as its all semantics in the end, Its like consulting a dictionary with meanings and no words if you are not specific, the search terms, meta data backlinks etc. etc. will not answer this for you.
2-What kind of traffic is your site relevant for? Reverse engineer the results you want to achieve.
I'm not being cheeky, but these two questions are points you must consider if you are serious about making money, I could go on about all the basics of and known concepts of SEO, but it would be lateral to what you want to achieve. PM me if intrigued, otherwise consider the above, they are the best and more valuable free advice you will ever get anywhere.
Hi Stan, I checked your website and found that website is not optimize for search engine. Before focusing on traffic, you should optimize your website in such a way that it will please both your visitors/customers, as well as search engines. I found following issues on your website:
1. If you are launching your new business then have a creative and appealing website design for your business. Your website design is not appealing.
2. I checked your internal pages url structure and found whenever you visit on these pages url structure remain the same.
3. Include high quality original content that is relevant to your business.
After recovering from these issues, focus on optimizing website for search engines.
1. Include Meta tags ( page title and description
2. Research keywords
3. Place keywords on your content
4. Optimize image with alt tags
5. Generate relevant incoming links
When website is optimized for search engine, focus on these creative free and paid ways to drive traffic to your website:
1. Create profile on local listing website
2. Get interview published
3. Post slideshare
4. Create promotional video
5. Presence on social media
1. Run adword campaign
2. Yahoo advertising
3. Featured on relevant industry website
To read these points in detailed, visit here: http://www.fatbit.com/fab/how-to-generate-traffic-free-and-paid-online-promotion-mediums/
For any inquiry feel free to ask anytime.
Have you tried a free giveaway? Something as a free LinkedIn Strategies ebook will draw more interest.
I have a copy if you would like to see an example.
If you have had some traffic to your site, but no conversions, it is either because the wrong people are getting there or your website is not converting. A normally designed website is not best suited for conversion, since it is just an array of information about you and your business. You likely need to design a specific landing page as part of your site, based on one specific conversion request you are making of your prospects.
Here is the link to a free video, if you would like some suggestions as to how to ensure a converting website and marketing message. It is killer! http://bit.ly/MarketingHasChanged
I wrote a post on this topic. Please have a look ...https://www.linkedin.com/pulse/ways-increase-website-traffic-tobias-schlick?trk=pulse_spock-articles
Direct your content at the readers, show the value of what you are proposing, and send them links directly for awhile till it picks up steam.
Is your site about you or what your clients will gain from dealing with you? Is there a 'give away' to encourage them to proceed? What goals/targets did you set for people to turn into customers (e.g. 1 client per 150 visits)? Are you trying to sell too early without a relationship being built? What's your differentiator?
We are in the UK and specialise in helping startups, entrepreneurs, and inventors get their consumer products sold to major retailers.
However compared to UK standards, which generally in web terms are actually ahead of the U.S. your site is pretty poor! Sorry to say but using a single stock image that has little relevance to what you do is a big no. Also the whole structure of the text layout is simply boring. Try some colour, and some feature panels.
Essentially you need a graphic designer to set a style and brand image for you.
Also please take a look at the blog pages. They should tell prospects something about the work you have done, and give some useful tips. Currently they read like a page of adverts.
Lastly, try adding some sort of offer...Even if it is some free tips to people who give you their email address.
Very lastly don't use a web provider who tells everyone that you have used a template based site. This tells everyone you are a startup with no resources, experience or money. I.e. Weebly.
I mean all this to be helpful...And being brave our simple sales consultancy site is www.sales-agents.co.uk so do feel free to critique ours!
Cutting the long story short, here are the three sources I use to get highly targeted traffic to my websites:
- Facebook Ads (Cheap & Great)
- Email Drops (This one is most powerful, sells better)
- Reddit (Free but good)
The traffic from theses sources are highly targeted and of very high quality. If you go through your site's analytics after receiving traffic from these sources, you'll witness a lower bounce rate as well.
In order to generate leads and make more sales/services, your website would require a good conversion rate optimization. This could turn more visitors into customers and ultimately would make more sales. I remember my last conversion rate for a client's website was around 160%. That's pretty good and took me no more than one month of continuous testing and iterations.
I wish you best of luck for your business!