I launched a new website, announced it on LinkedIn to my vast network - how do I drive more traffic to my website which could lead to potential sales?
I am currently consulting. I created and launched my own website so I could obtain more clients. My website announcement got many hits from my network but hasn't resulted in any business opportunities for my consulting business. How do I drive more relevant traffic to my website?
Great start to the site but I noticed some mismatched fonts, spacing issues with some text. You are selling digital marketing as one of your services but even small errors like this can present the wrong image. If you get your own site wrong why would a client trust you with their marketing materials/campaigns? It's something I notice with many sites out there, and I'm not wanting to sound like the teacher telling you off :)
As others have mentioned there is no call to action and no POD (Point of Difference) which I believe you need to bring right to the front. It's a competitive market and driving traffic to your site is a separate task to turning those visitors into potential clients. Look at your site from a potential clients point of view not an insular one, yourself. You are no doubt great at what you do but instead of pushing information to them, pull them into a series of scenarios that are similar to what they may be experiencing.
Have you worked with any clients that could provide testimonials? do you have projects that you could possibly highlight or showcase and bring real world experience to the site and add some credibility. It's about letting potential clients know how you can help them, they have a need and what can you do to fulfill that need or provide a solution to their problems. If you've been in the industry for a while you will know what problems your typical client will face.
It's a big learning curve, nobody is an expert and we are all learning and growing in the process of building our businesses.
Best of luck and you've made a great start.
Hi Stan ~
I am surprised everyone is focused more on your site than on what you offer: a very specific LinkedIn User groups function. Why aren't you targeting biotech LI groups, or health care IT businesses that need marketing support? Engaging with the appropriate groups seems like the ideal way to showcase your expertise. And, I'd fill your blog with highly informative, prospect-relevant posts, and network them everywhere: LI, social media, to your opt-in list, etc.
I apologize in advance, because I am going to be blunt.
There is a very strong probability that even if you get people to your website, you will get very little conversion because the site does not engage, is not visually enticing nor provide clear calls to action. These are only some of your issues.
Most likely when people visit the site, they see no reason to want to explore beyond the homepage, thus they do not learn enough about what you can do for them. BTW, are you tracking activity? If not, there's no way you will know just how effective the site is, aside from how much traffic you're getting.
I highly recommend you hire a professional, and no I am not pitching my services. But, think about it; I am not going to try and market my business when there are people like you with years of experience who can do it much better than I. Why would you think you can build an effective, engaging website when it's not really what you do?
Hi Stan, you are experiencing an issue that I help clients deal with everyday. The trick isn't "more traffic". If you got even 10 "hits" and no buyers, I would suggest that the problem is process. To often, businesses assume that people look at a website...engage your company..and then buy.
Here is what I would suggest doing: 1.) You need to nurture each member of your network with information that is relevant to their specific interest. Your launch needs to be part of a story instead of an event. 2.) Make your site "business-interactive". For example, I have helped clients build entire referral networks with simply forms and landing pages. It's amazingly effective and will give you results that you can't buy from Google. 3.) Do a better job "listening" to visitors when they come to your site. Historically, web sites are horrible vehicles for understanding individual prospects. My company has built an amazing tool that allows you to engage and monitor ongoing prospect interest so that you can best communicate with prospects on a one to one basis.
If you would like to see how I've set up some of these programs, please feel free to let me know.
1) First, suggest you move web content "above the fold"
2) I don't perceive any defined target markets, you may want to consider this - as opposed to "horizontal" offerings.
3) For SEO purposes you'll want to follow general recommendations for "on page" and "off page".
4) I'm sure you realize this but you'l likely need an offline marketing campaign to complement the above.
As others have mentioned, you have a logo which takes up most of the screen. Make it a small logo in the upper left, so the content takes center stage.
Second, the content itself should be about the prospects' problems, then about your solutions. Currently, the site is not only hard to read, but the text reads like a bunch of marketing-speak that doesn't say anything. Imagine sitting down at a table with the people on this thread, and describing what you do. Who do you help? With what problems? How do you do it? What are the results? Just use simple english. If your speciality is using LinkedIn, focus on that.
Now, when, you've got someone on your site, they can understand if you can help them. If they want to take the next step, provide a clear, simple, relevant call to action. (Full disclosure, that's where my software helps.)
Hi Stan, congratulations on the launch of your new website.
I took a quick look and despite the fact that it took a while to load, I was able to browse through the pages. Since the question is not about design or form, I'll skip that.
Here are a few suggestions to drive traffic;
For instance, if part of your business services is marketing or how to network on LinkedIn, you could provide some examples or tips. Assuming anyone who visits your website is going to do so for a reason. So what reason are you giving them to come across and check you out apart from listing your services?
You may want to invite some experts along to provide engaging content for your website, occasional FREE Webinar Masterclasses etc. These experts also bring their audiences along.
First of all, you must have a good mix of media and engaging content to drive traffic to your website. Visual Media is proven to provide a lot more stickability as long as it is engaging.
The trick here is understanding the make up of your network and the specific subject areas that interest them (here, you can group them demographically by profession or personal interests) or what appeals to them.
When you are armed with this information, by which time, a search for you and your services would have made some progress towards the top of google pages if SEO is improved, then send a call out. You'll have something for everyone (in your network - that is) and beyond.
Hope this helps. Feel free to connect if I can be of further help.
Best of luck
Part of the answer is creating engagement, which is why this mosaic hub site is brilliant. pulling that off for a small business website is tough as you would need an army of help but one thing you could consider is if you have sales people is to build an app with links to social media to boost engagement but also the app serves as an elegant show and tell while prospects are hearing the pitch, they can take immediate action by pushing the app to their phone which tethers them to your site and network instantly. Good luck with your marketing it's all new again.
I agree with Doug - move everything "above the fold." That term is an advertising term with newspapers. Look at something like the NY Times or Wall Street Journal. They are papers that fold in half. So most people will look at the top half - "above the fold."
And I don't know what you want me to do at your site. As stated earlier - no call to action, which should be on each page. And why would I want to use you as opposed to the millions of consultants most of whom have more experience? What differentiates you from all the others?
Weebly may be an easy way to create a website. However, I don't consider them as business savvy, rather they are into the pretty pages.
Stan: As someone who develops and manages Linkedin User Groups, I would expect you to leverage your expertise in LinkedIn and specifically the LinkedIn messaging capability within LinkedIn Groups to grow your consulting business. Create targeted group prospects and then do direct outreach activities. In the B2B world you are focusing on, your website should support your activities but you should not be focusing on driving traffic there. You should be focusing on leveraging your social media skills to engage with prospects on LinkedIn and to move them through the sales funnel from awareness, to consideration, and then to conversion. Feel free to private message me. I have created an e-book on this topic that I will be happy to share with you at no cost.
You will have to give some time for people to drive traffic to your website. You will have to ask some close ended questions that will pull the crown towards your website for answers. This will start working in only when you are aware of market and your product positioning. So, you make a list of questions and then leave them on linked in for public to lead them to your website.
Hi Stan, some additional things to consider...1. You made an announcement to your network BUT is your network made up of people that would potentially want or need your service?
2. You made an announcement to your network BUT did you give any direction to the people in your network about what you wanted them to do with that information, as in a relevant call to action?
3. The expectation that an announcement of something is going to immediately lead to a business opportunity is wishful thinking. No one does business that way today. It may have worked in the past but there is so much "noise" in the digital media space (ala the internet) that you're having to compete with all the other noise that's out there that is filling the newsfeed of everyone in your network. As a result, you have to work even harder at getting noticed by people in your network because the fact remains, not everyone in your network is actually seeing what you're posting.
4. People do business with people they know, like and trust. If you don't have existing relationships with the people in your network, they are not likely to want to buy from you so you have to spend time cultivating those relationships by posting valuable information on a regular basis, not so much for the information but for the visibility. The most you post, the most people are going to recognize your name, the more they are going to think they know you, just because of the visibility. Remember, in advertising, it takes a person seeing something on average 26 times before they recognize a product, service or brand.
5. Getting more relevant traffic to your website is going to be a function of how well you're targeting your audience. Posting something out to your network is not what would be considered highly focused targeting. What you can do is pay for some linkedin ads where you can use the ad targeting platform in linkedin to target the most likely people to want your services by occupation, job title, etc. By doing this, you are dramatically increasing the likelihood that you'll end up with a real opportunity.
6. It's important to drive traffic to a landing page, not your website, because you want to capture email addresses so you can begin marketing to people via email. There are entire strategies around how you do the best email marketing to sales prospects and it's important to have one that is about cultivating relationships with those prospects through your email marketing where you're finding out where they're at in their business, what kind of challenges they're facing, time frame for when they might be likely to want to have services like what you have to offer.
There are just a few things to think about as you're getting your business up and running. Good luck with it!
Networking - either online, or offline.
Adding content to your site.
Optimise to get found in search engines.
BUT seeing that you are a "SEO expert" - what you have done here is drive traffic to your site, by asking this question BUT will backfire as the bounce rate will have shot up.
You should begin by writing blog articles on a blog installed within your website. Use social media to point to the articles. Create a report or useful document/mini e-book to act as a lead magnet which should be a download accessible only by visitors registering with name and e-mail address for opt in to your mail list which then gives you permission marketing approval. You can then email a scheduled programme of automated emails with more helpful information to build the relationship and create trust.
Then you can start to sell your service or products.
Targeted paid advertising, even on a small budget, is a smart way to do it. Even if you spend $5/day it will generate leads if done right. Just make sure the page you are driving them to delivers not he promise of what they found before they clicked. Truth in advertising, it's making a comeback.
Everybody here is providing great ideas to help maximize your website and internet generated leads.
One idea that I would suggest is direct targeted advertising to make sure your most ideal customers are being shown your website. Whether you are doing B2B, or B2C it is pretty easy to take very specific things about your target audience and drive them to it.
LinkedIn is a great resource to help with this, but I would recommend purchasing a list and using that to drive email and display traffic to constantly put your message in front of the people that you want to engage with.
What is your website build upon? I would suggest adding blog articles and then promoting them by using a tool such a Joocial from extly this will allow you to automate your social media presence write one blog article and then let the scheduling and the software deal with posting it to all your social network.
I think Good SEO services application will do that. Because Ultimately its organic traffic that matters.
Good SEO is like vine, older it gets better it is.
Also Blogging might help but this can be done through SEO Services!
I agree with Susan Duncan on pulling people in to get information rather than pushing it. People are always interested in what their competitors are doing. You might try to set up guest contributors from well-known and respected companies to write content about how they are handing issues to post to your site. If you write it, it's marketing. If someone else writes it, it's valuable insight...even if it's the same material!
I wrote a post on this topic. Please have a look ...https://www.linkedin.com/pulse/ways-increase-website-traffic-tobias-schlick?trk=pulse_spock-articles