I literally don't know what to do next. Am I capable of being a business owner?
I'm working full time trying to get my small business to attract customers. I think I have a good social network presence, but I'm finding it difficult to continue taking action and push forward. I find myself waiting for customers. I know that ain't gonna happen unless I take action every day.
Do you have a target market? Like for example women 40-45 that make $50k - 70k? Know your target market and know what social media they use and advertise on those social media platforms. Also, need to meet people face to face and go to events and pass out cards/flyers. Sales make money when you follow up, about 7 times before most sales really happen.
Find your local Small Business Development team. SBA has them all over the country and a good place to start. They will help you develop the business plan. Then sit with your financial advisor, CPA, and discuss it and own it. If marketing is your challenge, then you need to overcome that. Do you have the working capital to support the start up time? If you don't know a visit with your CPA is in order. How about doing some seminars to engage with your target customer? If you are in retail, a trunk show?
Try some email marketing, commissioned sales reps, whatever it takes to establish your business. Then you'll have more ideas about what will work etc.
Like most small business’s one of the major problems is that you wear so many hats; Sales, Marketing, Lead Generation, Customer Support, Product, Accounting and the list goes on and on. This becomes overwhelming and a lot of times we just want to through in the towel. Remember to take it one step at a time. Let’s tackle the Marketing Hat. One of the first things you need to do is put a marketing strategy together.
Before we go on, let me put a plug in for MosiacHub Marketers. There are many marketing experts on this site that would love to take this “Hat” over for you. That would allow you to focus on nurturing your prospective leads, converting them into reoccurring partners, instead of always focused on finding new ones.
First let’s weigh your target audience against the services you provide.
a. From your website, I was able to gather that these are the main services you currently provide.
i. DATA RECOVERY
ii. COMPUTER FORENSICS
iii. INVESTIGATING CHILD EXPLOITATION and PORNOGRAPHY
v. ELECTRONIC DATA ANALYSIS
vi. MOBILE PHONE FORENSICS
vii. LITIGATION SUPPORT AND ANALYSIS
viii. ??? Which of these should be your area of focus? Which ones offer reoccurring client/revenue potential? What’s your value proposition for each of these services.
b. What is your target audience for each of these?
i. Law Enforcement (Repeat Business Potential)
ii. Lawyers (Repeat Business Potential)
iii. Lead Aggregators (Repeat Business Potential)
iv. 1 off clients (Possible Referrals word of Mouth)
v. ??? Who else
There are currently 120 Licensed Private detective agencies in Kansas that have 300 licensed PIs and 165 independent PIs. So for any of your potential clients they have 465 different PIs to choose from. What makes you stand out from the pact? How many of those PIs can offer the same Computer Forensic skills that you offer? Where are your clients searching for these services?
Some quick wins are inbound Lead suppliers. Have you signed up / partnered with the many inbound lead suppliers.
Also I found this older article on 13 Private Investigator Marketing tips that have some good marketing ideas in there to get started. https://www.pinow.com/articles/1130/private-investigator-marketing-13-tips
Do you have a business strategy in place for your business? How are you trying to attract customers? Just having followers on Social Media will not cut it - that is about attracting them and showing you are a subject matter expert - that is marketing - not sales. You have to sell products and services and utilize marketing where your customers are. If you are "waiting on " customers, it will be a very long wait. You have to spend money and time on marketing which is very dependent on your target market and what you are selling.
There is more to a business than selling - you have to have all of the pieces in place of what your goals are, who is your target market (and that cannot be everyone) - you have to be targeted. You have to have a go to market strategy that reaches the targets, what is your value proposition, your mission, does your pricing make sense, are you reaching your target market by where you are marketing, do you have all your processes in place and need to have a handle on your financials.
The problem is if you are not taking the right action, then you will get very frustrated over time. It isn't if someone is capable of being a business owner, it is whether you are able to learn to be a business owner or want to. We work with business owners every day that are great at what they do but admit they don't know business and coach them in the areas they need help, and they are eager to learn. Business coaching is something that might work for you. The key is whether you want to learn business and go through the process as when you are on your own - you are Finance, Operations, Sales, Marketing, & HR rolled into one - but each area exists in every business - it is just to what extent.
Here is an article I read a long time ago in Entrepreneur that has a Quiz with it on do you have what it takes to be an entrepreneur that might help you answer that question for you as no one can answer it but you. https://www.entrepreneur.com/article/246454. If you are then it is just understanding and learning the skills that you need.
Without reviewing your website and social media efforts, I can't tell you what you're doing or not doing right or wrong. I have several resources on my website that could help you analyze your efforts.
Start with the free ebook: 216 Mistakes Small Businesses Make on Social Media
Marketing is a crucial part of owning a business, but it doesn't have to consume you if planned out properly.
AZ Social Media Wiz (dot) com
Hi Jim, If you don't have the energy to initiate action to attract clients, it's likely that a subconscious pattern is at work, doing its best to keep you safe from success, and therefore failure.
In some cases, the more success we have, the more responsibility we feel to maintain it. If we don't succeed, we don't risk failure.
Usually, if we lack the impetus to do something, it's because of an internal pattern, such as the one I just described, which was set up early in life to deal with the circumstances encountered at the time. That aspect of consciousness has no idea that it's now at a different phase of life, and capable of taking a more constructive course of action.
In my line of work, I see a lot of entrepreneurs who can shine in their field of endeavour once they understand what has been holding them back internally.
The world does not happen to you. All of your interactions and external experiences are informed by your internal reality. How you show up in the world is expanded or limited by your patterns. Once those patterns are brought to consciousness, you have more clarity, more motivation and vitality, and a greater presence when meeting others.
Please let me know if you would like more information or assistance.