I love pets so much, what do I need to do to grow my business well. Please give me advice?
I am taking care of 32 abandoned pets. And I am developing a website about pets: https://wewpet.com. I started 10 months ago. I don't have much experience in getting my brand to many people. Please share your experience with me, I hope to learn from many good experts in this community. Thank you very much.
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Take a video of you and your Pets , run down a day of doing what you do. Brand that video with your business logo and website , post it online. This is just one way to build awareness
Congrats on your website/ blog, I actually can see the tons of work you have put it, I can't believe you have done this much work in this little time, all by yourself. People may not understand what I mean with that unless they are blogger or have worked on website and digital marketing and then they will get it :).
Your site has a DA (domain authority) of 32 and around 3000 backlinks, this alone speaks volume of the amount of great work you have done so far. I can see its a wordpress site and it has woo-commerce plugin, but it does need some good work, the site navigation and home page are so so, you have to be VERY careful on changing this at this time, maybe just do it slowly, one at a time, fixing few things to make it more appealing as the pictures are not good, the resolution and the way how they are cut off (specifically the banner on home page), here some few things about your website:
1- I would recommend you to focus more on your digital marketing at this point, you should add Instagram and youtube and post on daily bases (or at least 3-4 times a week), just post pictures of the 30+ pet you are taking care, add a fun story, I'm sure these cute pet do a lot of funny things all day long, people would love to see videos too. Also connect your website with Instagram, so the visitors can see your Instagram post, add yourtube videos to your site as well.
2- Your site is ranking many keywords on first page of google (again, congrats on the hard work), you are ranking # 1 on "russian bear hunting dog" keyword, this keyword has 2700 monthly searches, I would for sure take an advantage of this and may be add some affiliates links for pet products? you can make commission on sales, or even sell guest posts .... You can keep working on your site and concentrate on finding the keywords that you are ranking on between 1-15 positions now and FOCUS on those, anything over position 20 on google is going to take a lot of work, remember your domain authority is 36! you can take an advantage of this as google is seeing you are a good site for information on pet, I would for sure FOCUS on FEW type of pets, may be dogs/ cats .... you can't be so general, you have to FOCUS, you can take care of my different pets, thats ok, but your site must focus on things otherwise you will be all over the place. Google wants to see sites/ blogs that have value, sites that offer answers to what the customers are searching, the more you focus on things, the better.
3- Your bounce rate is pretty high, I think this will be fixed once you fix the design, fix the home page and make it much more attractive, fix the pictures and put higher resolution pictures (make sure not to mess with the site speed), add Instagram and youtube videos on your site and post at least one video every few days showing what exactly you do with the 30+ abandoned pets.
4- Your about us page is way too much, there is no focus, I think readers will get bored and hit the back button, you should not talk about privacy on about us page, put a privacy page that is a separate page on your site, add a FAQ page and move how to find us and all other things that are not related to about us to the FAQ page.
In regard of your business branding:
I don't see where are you going with this, by just looking at your website, I can't really get anything from your website that tells me what is this business is about, even the about me/us page, there is still no branding, which I relate to the fact that you still figuring things out, as per your question: you specifically said" I love pet so much" in which to me you are so passionate about this business, but you have not FOCUSED on few things, it is time now to focus and to start branding. My question here is: are you making a good income from this "passion" type of business? does it pay your bills? do you have enough income sources to pay your bills, save money for your older self, AND to operate this business with 30+ pet that for sure needs a good budget? You have to sit down and write a business plan, you have to write down all of your expenses, all of the income you are getting, what are your next moves, how much do you need to expand this business and are you going to get any return on the money invested or not.
That's awesome that you're taking care of abandoned animals! This kind of mission-driven business is something that people can get behind, but when I look at your website nothing is clear. I'm not sure what the business site of your website actually is, nor do I see any info about the abandoned pets.
My suggestion is to integrate your story/adventures with caring for so many animals, and perhaps the stories of how you came to find/care for each pet. People will be drawn in by that type of story, and once you have their attention you have a better chance of showcasing the business aspect of your site.