How do I get help with marketing when I can't afford to pay someone?
I just opened a yoga studio and I can't afford to pay someone to go business to business to leave materials. I currently own, operate and teach at the studio and I work another job. I have little to no time for that kind of marketing and I'm looking to grow my business.
That' when you start calling in favors from friends. Do you have a linkedin account or facebook friends that you can reach out to?
One thought I had that I haven't seen anyone suggest is that you could do a Groupon. The odds are you would have all the new customers you could handle, maybe more than you could handle with very little time invested in promotion.
Read Read read!
lots of amazing materials out there, buy books or read articles.
not a good reader, hire someone.
The minimum that you can and should do is start a website, and add helpful contents in them. Plus open social media accounts - especially Twitter and Facebook.
I guess you have heard these suggestions before, so in a way there's nothing new in them. Except that you have a good chance to succeed. And that's because you're dealing in a lifestyle business. You have a ready market for you and the comment by Kyle Alm is just an example of that.
One additional suggestion is to ask your current students to market for you. By this I mean, as them to "like" your Face book page and refer you to their friends. Ask them if they would put your flyers at their offices, churches, coffee shops.
You can offer a referral program to your current students based on the number of new student you get from them.
Make use of the followers you currently have.
Richard Stern- suggest writing a Sales and Marketing Plan first
Second contact local universities and hire interns from the Business Department to help you execute your Plan.
Third-Contact State and Government programs that pay the salary of employees for a period of time.
There is a lot of tremendous advice here. You can feel comfortable that you are not alone with this challenge, but of course that does not solve it.
I do not have the perfect solution, but given this consistent need of small business owners, I put on a webinar entitled "NO COST Ways to Increase Sales and Profit". Not all the techniques will likely work in your situation, but I think it would be worth your time to take a look. http://www.screencast.com/t/DffAlPPX