I need some advise and help to fill my upcoming event?
Hi Everybody, I require some help and advise on the following:
I have an offline event coming up on the 21st of October and for previous events, in order to fill them, I used to do it the old fashioned way. I created a page on eventbrite, sent out email invitations, linked to Facebook, Linkedin etc. and then followed up by phone to get the people to sign up.
To be perfectly honest, this worked for me so far however I would like to modernize this approach a little bit as it is very time consuming. I don't want to get away from this approach as I find it very effective but I never receive any likes/ shares or even interest on those events on facebook or any other social media, although they are much needed according to my clients and market research. So, I reckon, something isn't clicking on the text (maybe too much text, not enough info or just not exciting enough???)
I'm hoping that some of you experts could have a look at this link and see if you could help me so that I get more interest in my courses. I must be doing something wrong. Thank you all so much for your help. Here is the link: https://salesdoc.eventbrite.ie
1. Find your target audience, who are you looking to target, what platforms do they use (email, facebook, linkedin).
2. Create a sign up campaign to gain as many emails as possible, maybe run a giveaway or competition to incentivise customers opting in?
3. Figure out your marketing budget and allocate, what platforms does your audience use? Put your budget into these platforms. If it is facebook, do not use boost post, look into facebook ad manager and optimise your budget to reach as many relevent people as possible.
4. Make sure you are constantly hitting your audience with ads and emails about the event, the average person needs to see an advert 8 times before they interact.
5. Use an event ticketing provider that is scalable and affordable. I would invite you to look at our ticketing platform Python Events ( www.pythonevents.io ). We offer a white-label event ticketing software where we let you keep 100% of your booking fees. So if you are hosting multiple events, you can make a lot of money on booking fees from switching from Eventbrite to us.
I will be blunt: your description on eventbrite is a disaster, actually I think you would probably do better without it.
If you have a website, try promoting everything through there, using some automated tools. There are a lot of resources available, most of them for free and the really cool ones with very little investment. Try to create your own communities and then stuff will happen a lot faster.
If you do not have a website, just post a request on elance.com for there you can find a lot of people talented enough to create one for you at reasonable cost. You just need to describe what you want and they will make it for you.
The most evident failing of your SalesClinic campaign is the glaring fact that you appear never to not have taken or gained an understanding of your own course!
The comments made earlier by Leslie highlight many of reasons this campaign will never attract the patronage you desire. I recommend you recruit someone who understands how to sell on-line and whilst they get on with what they are good at you employ the methods you have successfully used in the past.
Meanwhile enrol yourself and use your own experience as a case study to illustrate the benefits and quantified results of attending. Once you have witnessed how a number of competent specialists go about promoting your social media services, and have accumulated a full appreciation or the basics only then should you attempt to undertake you own campaign.
Carsten, try to build a bigger email list of the types of attendees you'd like using LeadFerret.com
LeadFerret also has social links to many of the contacts.
To get likes and shares, you'll need to offer something online that people find valuable. People aren't likely to share an invitation to an event. If you had an ebook or something they get when they register, you could encourage them to share that. Or you can video tape the event and put the video online afterward. That will generate some social sharing.
Finally, you could encourage the attendees during the event to like the page or share things but, you'll get best results if there is a reason for them to do so..."Like our page and you'll get ______ as a bonus..."
I understand that you be doing well on promoting your service support the old fashioned way. That works for me very well in the past.
If you accept advise on the innovative way, I can change that for you right way.
You see, people are tired to be sold, for that reason doesn't meaning that people are not interested with your services but using education marketing about your services, you will profit more from your, one-time-offer, up-sells, down-sells and cross-sells better if you can engage with your audience by strategically educate them first about the valuable services that you know your audience need from you.
After they feel the values of their needs from you to help them to understand better those values, you can approach them with your sells.
If you put in their shoes, you can ask yourself;
- Do I have enough transparency information about those services?
- Do I really want to pay something online without having a clear understand about those services?
If you be honest with you and you answer NO to that, what make you believe that your audience will answer YES.
Review your approach more friendly to your audience and you will get better results from your support to them!
All the best with your changes!
I saw the site it seems very informative. I would suggest being short sweet and to the point. Make sure you are being content specific to the needs and wants of your customers and clients most of all. People know what they want when they want it. Always remember this it is not your job to convince the people that they need your product or services nor to make convenient the opportunity that you offer. Your job is to bait them in and then your services and products are the hook to finally draw them in to what you have in store for them. It almost you want to just give them enough to where it starts making them talk about you to others without to much effort on your part. But you must remember to always be content driven to peaking your customers and clients interest in the first place. I would also suggest investing in a marketing system that will allow you to create landing pages and send out autoresponders as well as build you a business or email list. There is a company that has all this under one roof it is called LSN (Lead System Network,) which is a lead generation company. Here is there information: http://leadsystemnetwork.com/theucangroup. I hope that this can help you out. Much Success!
Have you thought of having links on existing course offering company's websites to prompt additional business to choose your course/event over competitors? Also strongly suggest that the event is automatically scheduled in the attendees calendar.
Your copy on Eventbrite is pretty blah. There isn't enough what's in it for me and what am I going to learn. Where's your testimonials?
Marketing a product or service is time consuming.
Can you automate some of it? Sure, but you are constantly testing ideas & content, measuring results and editing based on the KPIs and findings.
Social media can be a very successful tool, but it's all about engagement. What are you doing to engage and get people to like and share. Are you asking to do so? Are you providing an incentive to do so?
Have you ever considered supplementing your social media efforts with digital programmatic display advertising? It's quite cost-effective and allows you target prospective students/attendees by geography, demographic, behavioral, contextual, predictive matching and site level. Then you can also use retargeting to follow visitors to your website around the internet for a period of time.
So my first reaction was "What is this for?" I was being asked to pay for something - but I didn't know what until I scrolled below the fold. Oh, ok, it's a sales conference. So my next question was what makes you guys better, different, more effective than the other gut? Oh - there's a little bit about having some scientific formula over there on the right but you don't really mention much about it. And finally, I'm not sure what, exactly, I'm going to get out of my time and money. It isn't a really well described event. Who am I going to hear from? Are there going to be well know experts that I will have heard of? (Granted, I didn't look that hard on the pages so maybe that was answered). But the bottom like is the right from the beginning, the event lacks something to hook me and want me to read more about it, let alone go.
I read somewhere that you can drastically increase email open rates if you a.) ask a question and b.) use the word "you" in in. Now I don't know if that's true but I do know I'm more likely to open and email that says something like "Are you interested in courses that can help learn to up your conversion rate by 25%?" than I an something that says "Our courses help you increase your conversion rate by 25%" Note that they both technically SAY the same thing, but the first one actually addresses a problem I have and sounds like it might have a solution. So when you send out a tweet - ask your followers those kinds of questions to get them to click on your link! Just a thought.
Thank you very much for all your advise and help. I will be in touch next week with some of you through personal message and/ or will leave comments under your advise. I believe you are all spot on with your advise and I will go through all of this over the coming days. Thank you again for all your help. Wishing you all a great weekend. :-)