In a world full of dynamic and cutting edge competition, you must ensure that your customers are given touchpoints in 360 degree model.
With tools and strategies available today, this has become rather easy. That being said combination of marketing techniques backed by solid product delivery promises a great way to have your voice heard. Drop me a message and let's build more on this.
97% of consumers search for a local business online. 90% of mobile search users take action after local search. Having your business displayed at the Zero Moment of Truth (when they search) wins local customers. I'm assuming you'd like to work as close to home as possible.. I've found it to be less expensive. My recommendation is a combination of local search marketing and paid search advertising. We have clients in your industry and understand your needs. I'd be glad to answer your questions.
Sometimes we have to give before we get :). Can you collaborate with somebody ?(maybe a hotel or a restaurant or something) and ask them that you do something for them for free if you can keep your business cards there and they could refer you. Maybe some interior magazine could write a story of what you´re doing (free marketing). Make own pictures and videos of what you´ve done already and spread them through Facebook page and youtube channels. Here´s just some examples, hopefully it gives you something.
You need to market and promote your services, and the first place to start is your former clients. Reach out to your clients and ask them about how they're doing, if they were happy with the job you did for them, and if they would recommend you to their friends, neighbors and family. Offer them an incentive to recommend you -- either a special discount to their friends, or a discount to them or free consultation on their next job or a small $ incentive on any business they recommend that results in a job. Word of mouth is the strongest type of marketing. So start there. Do you have a website? Do you network with real estate agents, hardware companies, and materials suppliers in your industry. Look for other related businesses to recommend you and do the same for them. You can also look at websites like Angie's List and others that recommend services like yours. But start with your past customers and build a network of references and testimonials.
That's a great question you have asked. In any home repair market it is highly competitive and will require a strong outbound effort. The phone will not ring because you want it to, you are going to have to develop a solid ground game.
I would suggest the following:
Find some sindivisions that are 10-15 years old and put together and offer to do a free roof analysis. I am snot sure if there is any way to repair a roof to avoid a major problem, or if you can see signs of wear and tear that if left untreated could cause thousands of dollars in damage? If that is the case you are helping the homeowner to protect their biggest investment.
If you would like some specific help writing the letters, or developing a strategy specific to your business, please connect with me on http://linkedin.com/in/douglasjfoley or visit my website at www.foleymc.com.
I hope his helps. Good luck.
I don't understand why are you waiting for your customer to call you, infact you should call them and start selling. My sincere advice to you is to start cold calling and start pitching your product to the prospect. If you have convinced him enough about your product than you can expect a customer call back.
It's not customer responsibility to remember you, its your responsibility not to let customers forget you.
Don't wait for the phone ring, do something. Have some website and place an animated video for your target market find you.
I find that working with a Virtual Assistants "VA", can definitely be a plus for your business. You can require the VA to attend all calls, set up your appointments,
communicate with you directly on your daily schedule. You in turn work only with the VA to coordinate your time and work for the day.
The VA can search for price quotes, communicate for you with vendors and sub-contractors and your customers.
The VA can also work on your bookkeeping and can use programs such as CRMs, quickbooks and social media to assist you.
Hope this helps.
Places to find VAs are in "Elance.com , Odesk.com, Freelancers.com"
Aggressively waiting for the phone to ring is one strategy...
Or, you could pick it up and go get business.
Cold calling may be passe but it still works, there are also cold emails and social networking strategies to add to your marketing.
We have done business development and lead generation for a commercial painting and roofing company. Would be happy to discuss your needs to get "your phone ringing!"
Because you are a contractor you should have several ways for potential clients to reach you. For example, if you miss a call make sure you let the caller know a second way to contact you like an email which you can connect to your phone. This way will allow you to gain more access to clients and have written requests for the general scope of work for the project. This save you time from collecting that information to draft project quotes. If you would like more assistance I specialize in Business Development and Project Management.
Glad to know of your business, which in many ways are an essential to the American economy no matter where one goes.
Here is what I suggest based on what I see here and on LinkedIn:
a - Website Development (Include SEO - Search Engine Optimization of Website Packages)
b - Ask yourself three questions:
(i) I pay a homeowner to get me to do his roofing - Why would he hire me?
(ii) I invite my homeowner at his cost of time and my cost of labor and materials for roofing services - Why would he hire me?
(iii) I now ask my homeowner customer to pay for my roofing services - Why would he hire me?
If you don't have an answer to either of these three questions, it is time to do so.
(i) Of course I am crazy and the homeowner would jump at it the moment he qualifies me as the roofing expert.
(ii) Definitely I would take no-cost labor and materials any day for roofing related services.
(ii) I would look at the payoff time or the return on investment or the total cost of ownership (TCO) on the project. Associated Repairs, Warranty on Materials and Labor, Age of Home, Value of Home. Expected Weather Patterns, Areal Size of Roofing Needs. All these factors would play a role on the invested funds and the least or no amount of reworked areas etc etc..
Your phone will not ring these days as technology tools have taken over. Email, Texting, and word of mouth and testimonials on professional websites such as LinkedIn will do you a whole lot more.
If you go to public websites to bid, you are likely to lose the bid to the lowest bidder and so using public Websites such as LinkedIn to get your name and track record there, but the personal recommendations to get new clients.
Good luck and if you are not satisfied with the results based on this and the other comments, please feel free to reach me.
you have to attack the filed , and search for customer so your phone ring. Media Ads , FB, on line , Offline , Newspapser SOLO ads
Hi, Rene:) What are you currently doing to gain interest and create buzz about your area of expertise?
Rene dear, approach the retail outlets of roofing material and int/ext home accessories in your vicinity. Let them know about your professional competence through some visuals. Your diction and body language is going to define your apparent integrity. Offer them a business development share. Be generous. Repeat the same with the renowned architects and interior decorators. Spend a lot to feed the deserving ones around you from your earnings.
You have received some good marketing tips and while they are good, you need to take more control of your outcomes and start selling. Call customers if you have some for other work or referrals to calling potential customers.
If you want some ideas you can go to my Blogs for sales help on my URL or buy my book.
Hope that helps and here's to good selling?
A few important things:
1- Your website has an error in its map. For me, it showed a location in Rhode Island (RI) instead of Wisconsin (WI).
2- Looks like you're on Linkedin but not with much activity, connections, or proper image of yourself. People like to deal with persons when it comes to their homes. I recommend uploading a nice photo of yourself (I should practice what I preach, because I don't like my own photo there, oh well ... next issue)
3- When I googled "Roofing in Oshkosh", there is bad news and there is good news for you.
Bad news: Your company is no where on the first page of Google.
Good news: you only have 5,000 or so competitors with those keywords. That's really great, it means that you don't have to spend too much to get on the first page of Google with those keywords.
4- Start a Facebook Page and a YouTube Page. Upload before/after photos and customer testimonials. Be very careful how you title the videos, how you name the FB page, and how you title FB posts. Google looks for those titles.
there is more but I'm running out of time, I hope that this helped so far.
I have clients in construction industry:
1. Network and establish credibility with insurance companies and visit wind damage areas for roof replacement.
2. List on Angies List and offer "big deal" to establish credibility.
3. Hire sales reps.
4. Web site for construction industry probably only useful if linked to referring sites and blogs. Web site is only for most basic credibility. Do a blog to answer questions.
Go door-to-door with a brochure or business cards. These "flyers" must say why they would want to use your services, Rene. The whys should include: Lower cost, better value, top quality, examples to see and references available. It is never easy. Put cards up in stores that allow them. Advertise locally.
To give a spot for marketing to drop is look at WIX. You can put together a simple "free" website for yourself. Examples of your work and testimonials from people you have worked with will be imperative. WIX will even help you get a domain if you do not have one. Then look at building a LinkedIn page and a Facebook page and keep them both professional. They are simple to do and you share your expertise. Put your website in your top name box - imperative.
Look to see if you can obtain a mailing list and use Vistaprint to print off post cards and mail them (old fashioned mail is coming back) If you can get emails form a group then set up a Constant Contact account - $15 a month and create an eye catching message and send it out every six weeks to get peoples attention.
Once you have done all these things you have visibility. Join as many low or zero cost networking groups and get out there... Use Vistaprint for business cards that look like your website and email blast. This will create your branding so people will get to know who you are just by seeing those items...
Then get on the phone and follow up with the emails and the post cards and ask for the business. Create a 6 week special discount offer to get attention to pus people to make a decision and get your revenue flowing... Hope this helps in some way... I could give further direction if needed...