In a world full of dynamic and cutting edge competition, you must ensure that your customers are given touchpoints in 360 degree model.
With tools and strategies available today, this has become rather easy. That being said combination of marketing techniques backed by solid product delivery promises a great way to have your voice heard. Drop me a message and let's build more on this.
97% of consumers search for a local business online. 90% of mobile search users take action after local search. Having your business displayed at the Zero Moment of Truth (when they search) wins local customers. I'm assuming you'd like to work as close to home as possible.. I've found it to be less expensive. My recommendation is a combination of local search marketing and paid search advertising. We have clients in your industry and understand your needs. I'd be glad to answer your questions.
Sometimes we have to give before we get :). Can you collaborate with somebody ?(maybe a hotel or a restaurant or something) and ask them that you do something for them for free if you can keep your business cards there and they could refer you. Maybe some interior magazine could write a story of what you´re doing (free marketing). Make own pictures and videos of what you´ve done already and spread them through Facebook page and youtube channels. Here´s just some examples, hopefully it gives you something.
You need to market and promote your services, and the first place to start is your former clients. Reach out to your clients and ask them about how they're doing, if they were happy with the job you did for them, and if they would recommend you to their friends, neighbors and family. Offer them an incentive to recommend you -- either a special discount to their friends, or a discount to them or free consultation on their next job or a small $ incentive on any business they recommend that results in a job. Word of mouth is the strongest type of marketing. So start there. Do you have a website? Do you network with real estate agents, hardware companies, and materials suppliers in your industry. Look for other related businesses to recommend you and do the same for them. You can also look at websites like Angie's List and others that recommend services like yours. But start with your past customers and build a network of references and testimonials.
That's a great question you have asked. In any home repair market it is highly competitive and will require a strong outbound effort. The phone will not ring because you want it to, you are going to have to develop a solid ground game.
I would suggest the following:
Find some sindivisions that are 10-15 years old and put together and offer to do a free roof analysis. I am snot sure if there is any way to repair a roof to avoid a major problem, or if you can see signs of wear and tear that if left untreated could cause thousands of dollars in damage? If that is the case you are helping the homeowner to protect their biggest investment.
If you would like some specific help writing the letters, or developing a strategy specific to your business, please connect with me on http://linkedin.com/in/douglasjfoley or visit my website at www.foleymc.com.
I hope his helps. Good luck.
I don't understand why are you waiting for your customer to call you, infact you should call them and start selling. My sincere advice to you is to start cold calling and start pitching your product to the prospect. If you have convinced him enough about your product than you can expect a customer call back.
It's not customer responsibility to remember you, its your responsibility not to let customers forget you.
Don't wait for the phone ring, do something. Have some website and place an animated video for your target market find you.
I find that working with a Virtual Assistants "VA", can definitely be a plus for your business. You can require the VA to attend all calls, set up your appointments,
communicate with you directly on your daily schedule. You in turn work only with the VA to coordinate your time and work for the day.
The VA can search for price quotes, communicate for you with vendors and sub-contractors and your customers.
The VA can also work on your bookkeeping and can use programs such as CRMs, quickbooks and social media to assist you.
Hope this helps.
Places to find VAs are in "Elance.com , Odesk.com, Freelancers.com"
Aggressively waiting for the phone to ring is one strategy...
Or, you could pick it up and go get business.
Cold calling may be passe but it still works, there are also cold emails and social networking strategies to add to your marketing.
We have done business development and lead generation for a commercial painting and roofing company. Would be happy to discuss your needs to get "your phone ringing!"